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Colour Riche Intense Volume Matte Lipstick 137 Le Nude Assertive dupes and alternatives L'Oréal Paris

Brown · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: Sephora Collection Cream Lip Stain 10HR Liquid Lipstick SKU 3019080

The equivalent shade and the most similar lipstick overall.

Overall match
93out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
82
Comfort (Comfort & suitability)
70
Shade match
96out of 100
Colour
94
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $25.01 more

Your shade $13.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Voyager
    Shade match 90
    $12.99Ulta BeautyUlta Beauty(product price)$1 less (7%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 16-hour wear

    Differences: Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: purple brown

    High confidence· Digital match

    View match
  2. #3 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Low Cut
    Shade match 78
    $11Ulta BeautyUlta Beauty$2.99 less (21%)

    Matches: Same finish: matteSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: deep chocolate brown

    High confidence· Digital match

    View match
  3. #4 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    138 Afternoon Tea
    Shade match 85
    $16SephoraSephoraCosts $2.01 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Nude rather than brown10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Nude rather than brown · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte mauve nude

    High confidence· Digital match

    View match
  4. #5 · Maybelline

    SuperStay Ink Crayon Lipstick

    165 Drive The Future
    Shade match 86
    $6.99$13.99WalgreensWalgreens$7 less (50%)

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Long-wearing rather than 16-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  5. #6 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Spice
    Shade match 85
    $26SephoraSephoraCosts $12.01 more

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Warm rather than cool undertoneLong-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: warm rose-brown

    High confidence· Digital match

    View match
  6. #7 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Velvet Teddy
    Shade match 86
    $25SephoraSephoraCosts $11.01 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Nude rather than brownDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Nude rather than brown · Does not claim transfer resistance

    Retailer shade note: deep tone beige

    High confidence· Digital match

    View match
  7. #8 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Mover
    Shade match 85
    $9.82WalmartWalmart$4.17 less (30%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 16-hour wear

    Differences: Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  8. #9 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    154A - Going Nude Tonight
    Shade match 85
    $40SephoraSephoraCosts $26.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Nude rather than brownDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than brown · Does not claim transfer resistance

    Retailer shade note: deep berry nude

    High confidence· Digital match

    View match
  9. #10 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    139 Soft Clay
    Shade match 79
    $16SephoraSephoraCosts $2.01 more

    Matches: Near-identical swatch colourSame finish: matteBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneRed rather than brown10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Looks identical · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than brown · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte brick berry red

    High confidence· Digital match

    View match
  10. #11 · Gucci

    Velvet Matte Lipstick

    224 - Eva Grape
    Shade match 78
    $49SephoraSephoraCosts $35.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Plum rather than brownLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Plum rather than brown · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: deep, muted plum

    High confidence· Digital match

    View match
  11. #12 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Strip N Tease
    Shade match 70
    $11Ulta BeautyUlta Beauty(product price)$2.99 less (21%)

    Matches: Same finish: matteSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Warm rather than cool undertoneNude rather than brown

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than brown

    Retailer shade note: warm brown nude

    Medium confidence· Digital match

    View match
  12. #13 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Boundary Pusher
    Shade match 87
    $13Ulta BeautyUlta Beauty(product price)$0.99 less (7%)

    Matches: Near-identical swatch colourSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Warm rather than cool undertone

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Looks identical · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than cool undertone

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  13. Shade match 90
    $64SephoraSephoraCosts $50.01 more

    Matches: Very close colourSame cool undertoneClaims hydration

    Differences: Nude rather than brownDoes not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    90
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Satin · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than brown · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: Deep Nude

    Medium confidence· Digital match

    View match
  14. #15 · NARS

    Explicit Lipstick

    Bewitched – 809
    Shade match 83
    $42SephoraSephoraCosts $28.01 more

    Matches: Both claim transfer resistanceBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    78
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: chocolate brown

    High confidence· Digital match

    View match
  15. #16 · NARS

    Explicit Lipstick

    Excess – 806
    Shade match 82
    $42SephoraSephoraCosts $28.01 more

    Matches: Same cool undertoneBoth claim transfer resistanceBoth claim comfort

    Differences: DeeperLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    78
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: auburn brown

    High confidence· Digital match

    View match
  16. #17 · Milani

    Color Fetish Matte Lipstick

    Passion
    Shade match 84
    $11.99Ulta BeautyUlta Beauty$2 less (14%)

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Nude rather than brownNot listed rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than brown · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: medium mauvy nude

    Medium confidence· Digital match

    View match
  17. #18 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Toffee
    Shade match 77
    $26SephoraSephoraCosts $12.01 more

    Matches: Same finish: matteBoth claim comfort

    Differences: Warm rather than cool undertoneLong-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: warm brown with a matte finish

    Medium confidence· Digital match

    View match
  18. #19 · Juvia's Place

    The Nude Velvety Matte Lipstick

    Kebi
    Shade match 81
    $15Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Same cool undertoneSame finish: matteClaims hydration

    Differences: Nude rather than brownLong-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than brown · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: soft cool toned pink mauve nude

    High confidence· Digital match

    View match
  19. Shade match 85
    $28SephoraSephoraCosts $14.01 more

    Matches: Same cool undertoneBoth claim comfortClaims hydration

    Differences: Long-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Satin · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: pink brown

    High confidence· Digital match

    View match
  20. #21 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Go Retro
    Shade match 76
    $25SephoraSephoraCosts $11.01 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Warm rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: muted peachy pinky brown

    High confidence· Digital match

    View match
  21. #22 · ILIA

    Lip Sketch Hydrating Crayon

    Tableau
    Shade match 76
    $27SephoraSephoraCosts $13.01 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Warm rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: rich brown

    Medium confidence· Digital match

    View match
  22. Shade match 72
    $12.99Ulta BeautyUlta Beauty$1 less (7%)

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: LighterNude rather than brownDoes not claim comfort

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Nude rather than brown · Does not claim comfort

    Retailer shade note: deep cool nude

    High confidence· Digital match

    View match
  23. #24 · Gucci

    Velvet Matte Lipstick

    519 - Pauline Red
    Shade match 71
    $49SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame finish: matteBoth claim transfer resistance

    Differences: Warm rather than cool undertoneRed rather than brownLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than brown · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: rich, warm brick red

    Medium confidence· Digital match

    View match
  24. Shade match 85
    $64SephoraSephoraCosts $50.01 more

    Matches: Same cool undertoneClaims hydration

    Differences: Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Satin · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: Burnt Sienna

    Medium confidence· Digital match

    View match
  25. #26 · Dior

    Rouge Dior Lipstick

    400 Nude Line
    Shade match 82
    $50SephoraSephoraCosts $36.01 more

    Matches: Same cool undertoneBoth claim comfortClaims hydration

    Differences: Nude rather than brownDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Nude rather than brown · Does not claim transfer resistance

    Retailer shade note: a bold brown nude

    High confidence· Digital match

    View match
  26. #27 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Soar
    Shade match 75
    $25SephoraSephoraCosts $11.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Mauve rather than brownDoes not claim transfer resistance

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Mauve rather than brown · Does not claim transfer resistance

    Retailer shade note: midtone cool mauve

    Medium confidence· Digital match

    View match
  27. #28 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Crème In Your Coffee
    Shade match 90
    $25SephoraSephoraCosts $11.01 more

    Matches: Very close colourSame cool undertoneBoth claim comfort

    Differences: Cream rather than matte (finish)Long-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    56
    Wear & performance
    58
    Comfort & suitability
    70

    Very close colour · Cream · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cream rather than matte (finish) · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: midtone pink brown

    High confidence· Digital match

    View match
  28. #29 · Gucci

    Velvet Matte Lipstick

    220 - Suzanne Sunset
    Shade match 69
    $49SephoraSephoraCosts $35.01 more

    Matches: Same finish: matteBoth claim transfer resistanceBoth claim comfort

    Differences: LighterWarm rather than cool undertoneLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Warm rather than cool undertone · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: warm, muted terracotta brown

    High confidence· Digital match

    View match
  29. #30 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    140 Honey Glaze
    Shade match 69
    $16SephoraSephoraCosts $2.01 more

    Matches: Same finish: matteBoth claim transfer resistanceBoth claim comfort

    Differences: Warm rather than cool undertone10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than cool undertone · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte nude brown

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in SKU 3019080, against L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 137 Le Nude Assertive. Every attribute compared, with its share of the score.

ComparedYour shade137 Le Nude AssertiveClosest matchSKU 3019080Score
Shade match60% of overall96
Colour94#7b403c#7c4442Very close colourColour difference 1.7 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 1.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall82
Longevity7016-hour wear10-hour wearSome difference10-hour wear claimed against 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 93/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in SKU 3019080.

Same or better

  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Both claim transfer resistance
  • Both claim comfort
  • Claims hydration

Different

  • 10-hour wear longevity instead of 16-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptioncool deep brownNot listed
FormatBulletLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy SKU 3019080

Best price
$39SephoraSephora
Costs $25.01 more

Your shade $13.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.