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Colour Riche Intense Volume Matte Lipstick 173 Le Rose Activist dupes and alternatives L'Oréal Paris

Pink · Warm · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Revlon Super Lustrous Lipstick Plumalicious

The equivalent shade: scored on colour, depth, undertone and colour family only.

Shade match
90out of 100
Colour
93
Depth
97
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Best price
$6.89TargetTarget
$7.10 less (51%)

Your shade $13.99 at Ulta Beauty

TargetView at Target

Closest overall alternative: Stila Stay All Day Liquid Lipstick Matte Promessa

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Overall match
88out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
88
Comfort (Comfort & suitability)
70
Best price
$25Ulta BeautyUlta Beauty
Costs $11.01 more

Your shade $13.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $6.49$12.99Ulta BeautyUlta Beauty$7.50 less (54%)

    Matches: Same warm undertoneSame finish: matteBoth claim transfer resistance

    Differences: Does not claim comfort

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: warm pink

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Get The Hint
    Shade match 86
    $25Ulta BeautyUlta BeautyCosts $11.01 more

    Matches: Very close colourSame warm undertoneSame finish: matte

    Differences: Rose rather than pinkDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Rose rather than pink · Does not claim transfer resistance

    Retailer shade note: warm rose

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    150 Pathfinder
    Shade match 85
    —AmazonAmazon(product price)Price unavailable

    Matches: Very close colourSame finish: matteSame longevity: 16-hour wear

    Differences: Cool rather than warm undertoneDoes not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Cool rather than warm undertone · Does not claim transfer resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Rouge Dior Lipstick

    581 Virevolte
    Shade match 83
    $50Ulta BeautyUlta Beauty(product price)Costs $36.01 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance

    Retailer shade note: a bright pink - velvet

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    126 Hot Hot Pink
    Shade match 78
    $16SephoraSephoraCosts $2.01 more

    Matches: Same finish: matteBoth claim transfer resistanceBoth claim comfort

    Differences: Neutral rather than warm undertone10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte vibrant hot pink

    Medium confidence· Digital match

    View match
  6. #8 · Maybelline

    Super Stay Vinyl Ink Liquid Lipcolor

    Sultry
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    SuperStay Ink Crayon Lipstick

    Run the World
    Shade match 80
    $12.99Ulta BeautyUlta Beauty(product price)$1 less (7%)

    Matches: Same finish: matteBoth claim transfer resistance

    Differences: Cool rather than warm undertoneLong-wearing rather than 16-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: muted magenta

    Medium confidence· Digital match

    View match
  8. #10 · Laura Mercier

    Petal Soft Lipstick Crayon

    324 Louise
    Shade match 80
    $36SephoraSephoraCosts $22.01 more

    Matches: Same warm undertoneSame finish: matteBoth claim comfort

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: bright yellow pink

    Medium confidence· Digital match

    View match
  9. Shade match 75
    $48SephoraSephoraCosts $34.01 more

    Matches: Same warm undertoneSame finish: matteBoth claim transfer resistance

    Differences: Noticeably different swatch colourLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: a bright pink

    Medium confidence· Digital match

    View match
  10. #12 · Laura Mercier

    Petal Soft Lipstick Crayon

    341 Simone
    Shade match 79
    $36SephoraSephoraCosts $22.01 more

    Matches: Near-identical swatch colourSame finish: matteBoth claim comfort

    Differences: Cool rather than warm undertoneBerry rather than pinkDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Looks identical · Matte · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than warm undertone · Berry rather than pink · Does not claim transfer resistance

    Retailer shade note: rose berry

    Medium confidence· Digital match

    View match
  11. #13 · Revlon

    Super Lustrous Lipstick

    Pink Velvet
    Shade match 84
    $6.89TargetTarget$7.10 less (51%)

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Neutral rather than warm undertoneNot listed rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Airbrush Flawless Matte Lip Blur Liquid Lipstick

    Rose Blur
    Shade match 80
    $37SephoraSephoraCosts $23.01 more

    Matches: Same warm undertoneSame finish: matteBoth claim comfort

    Differences: Rose rather than pink24-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: Rose rather than pink · 24-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: warm rose

    Medium confidence· Digital match

    View match
  13. #15 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Ringleader
    Shade match 76
    $12.99Ulta BeautyUlta Beauty(product price)$1 less (7%)

    Matches: Same warm undertoneSame finish: matteSame longevity: 16-hour wear

    Differences: Rose rather than pinkDoes not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Rose rather than pink · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: warm rose

    Medium confidence· Digital match

    View match
  14. #16 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    128R - Nude At Last
    Shade match 76
    $40SephoraSephoraCosts $26.01 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Cool rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than warm undertone · Does not claim transfer resistance

    Retailer shade note: deep pink

    Medium confidence· Digital match

    View match
  15. Shade match 81
    $13.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Cool rather than warm undertoneMauve rather than pink

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than warm undertone · Mauve rather than pink

    Retailer shade note: dusty rose mauve

    Medium confidence· Digital match

    View match
  16. #18 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    First Dance
    Shade match 78
    $37Ulta BeautyUlta Beauty(product price)Costs $23.01 more

    Matches: Very close colourSame finish: matteClaims hydration

    Differences: Cool rather than warm undertoneRose rather than pink10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than warm undertone · Rose rather than pink · 10-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: berry rose

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Hot Girl Pink
    Shade match 74
    $25Ulta BeautyUlta Beauty(product price)Costs $11.01 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance

    Retailer shade note: bright watermelon pink

    Medium confidence· Digital match

    View match
  18. #20 · Kylie Cosmetics

    Matte Liquid Lipstick

    100 Posie K
    Shade match 66
    $22Ulta BeautyUlta BeautyCosts $8.01 more

    Matches: Same finish: matteBoth claim transfer resistanceBoth claim comfort

    Differences: Cool rather than warm undertoneMauve rather than pink8-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than warm undertone · Mauve rather than pink · 8-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: pink mauve

    Medium confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Pushed Up
    Shade match 60
    $11Ulta BeautyUlta Beauty(product price)$2.99 less (21%)

    Matches: Same finish: matteSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: DeeperCool rather than warm undertoneMauve rather than pink

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Cool rather than warm undertone · Mauve rather than pink

    Retailer shade note: purple mauve

    Medium confidence· Digital match

    View match
  20. #22 · Maybelline

    Super Stay Vinyl Ink Liquid Lipcolor

    Rogue
    Shade match 76
    $13.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same longevity: 16-hour wearBoth claim transfer resistanceBoth claim comfort

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone

    Medium confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Billion $ Smile
    Shade match 72
    $27Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Neutral rather than warm undertone10-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · 10-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: bright fluorescent pink

    Medium confidence· Digital match

    View match
  22. #24 · ILIA

    Lip Sketch Hydrating Crayon

    Pink Door
    Shade match 71
    $27SephoraSephoraCosts $13.01 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Does not claim transfer resistance

    Retailer shade note: soft pink

    Medium confidence· Digital match

    View match
  23. #25 · Maybelline

    SuperStay Ink Crayon Lipstick

    Change is Good
    Shade match 69
    $12.99Ulta BeautyUlta Beauty(product price)$1 less (7%)

    Matches: Same warm undertoneSame finish: matteBoth claim transfer resistance

    Differences: Noticeably different swatch colourLighterRose rather than pink

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Rose rather than pink · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: warm rose

    Medium confidence· Digital match

    View match
  24. #26 · Dior

    Rouge Dior Lipstick

    766 Rose Harpers
    Shade match 78
    $50SephoraSephoraCosts $36.01 more

    Matches: Both claim comfortClaims hydration

    Differences: Cool rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Cool rather than warm undertone · Does not claim transfer resistance

    Retailer shade note: a magenta pink

    Medium confidence· Digital match

    View match
  25. Shade match 67
    $6.49$12.99Ulta BeautyUlta Beauty$7.50 less (54%)

    Matches: Same finish: matteBoth claim transfer resistance

    Differences: Cool rather than warm undertoneBerry rather than pinkDoes not claim comfort

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than warm undertone · Berry rather than pink · Does not claim comfort

    Retailer shade note: mauve-berry

    Medium confidence· Digital match

    View match
  26. Shade match 64
    $25Ulta BeautyUlta BeautyCosts $11.01 more

    Matches: Same finish: matteBoth claim transfer resistanceBoth claim comfort

    Differences: Cool rather than warm undertoneRose rather than pink

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than warm undertone · Rose rather than pink

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  27. #29 · Laura Mercier

    Petal Soft Lipstick Crayon

    Elodie
    Shade match 68
    $36Ulta BeautyUlta BeautyCosts $22.01 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Cool rather than warm undertoneMauve rather than pinkDoes not claim transfer resistance

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than warm undertone · Mauve rather than pink · Does not claim transfer resistance

    Retailer shade note: dusty mauve

    Medium confidence· Digital match

    View match
  28. #30 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Romantic
    Shade match 67
    $12.99Ulta BeautyUlta Beauty(product price)$1 less (7%)

    Matches: Same finish: matteSame longevity: 16-hour wear

    Differences: LighterCool rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Cool rather than warm undertone · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: vivid pink

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Revlon Super Lustrous Lipstick in Plumalicious, against L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 173 Le Rose Activist. Every attribute compared, with its share of the score.

ComparedYour shade173 Le Rose ActivistClosest shade matchPlumaliciousScore
Shade match60% of overall90
Colour93#ca4261#ca4b63Very close colourColour difference 1.9 (0 is identical)
Depth97MediumMediumSameDepth difference 2.1 on the 0–100 scale
Undertone60WarmNeutralSome differenceOne side neutral: partial agreement
Colour family100PinkPinkSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacitynot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Wear & performance15% of overall40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 74/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revlon Super Lustrous Lipstick in Plumalicious.

Same or better

  • $7.10 less
  • Very close colour
  • Neutral rather than warm undertone
  • Both claim comfort
  • Claims hydration

Different

  • Not listed longevity instead of 16-hour wear
  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionwarm medium red-pinkNot listed
FormatBulletBullet
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Stila Stay All Day Liquid Lipstick Matte in Promessa, against L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 173 Le Rose Activist. Every attribute compared, with its share of the score.

ComparedYour shade173 Le Rose ActivistClosest overall alternativePromessaScore
Shade match60% of overall86
Colour78#ca4261#c04354Close colourColour difference 3.9 (0 is identical)
Depth96MediumMediumSameDepth difference 2.6 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall88
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 88/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Stila Stay All Day Liquid Lipstick Matte in Promessa.

Same or better

  • Same warm undertone
  • Same finish: matte
  • Both claim transfer resistance
  • Both claim comfort
  • Claims hydration

Different

  • Small colour difference on the swatch

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionwarm medium red-pinkwarm pink
FormatBulletLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Revlon Super Lustrous Lipstick Plumalicious

Best price
$6.89TargetTarget
$7.10 less (51%)

Your shade $13.99 at Ulta Beauty

TargetView at Target

Closest overall alternative

Stila Stay All Day Liquid Lipstick Matte Promessa

Best price
$25Ulta BeautyUlta Beauty
Costs $11.01 more

Your shade $13.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.