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Colour Riche Intense Volume Matte Lipstick 143 Le Mauve Indomptable dupes and alternatives L'Oréal Paris

Mauve · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

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32 matches

Closest shade match: CoverGirl Clean Fresh Yummy Blur Lipstick Into the Blur

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
L'Oréal Paris
143 Le Mauve IndomptableChange shade
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: Matte
The match
CoverGirl
Into the Blur
Colour family, undertone and depth: Pink · Cool · Medium
Finish and opacity: —
Shade match
92out of 100
Colour
95
Depth
99
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$2 less (14%)

Your shade $13.99 at Ulta Beauty · lowest price $8.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Stila Stay All Day Liquid Lipstick Matte Patina

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
L'Oréal Paris
143 Le Mauve IndomptableChange shade
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: Matte
The match
Stila
Patina
Colour family, undertone and depth: Rose · Cool · Medium
Finish and opacity: Matte · Opaque
Overall match
91out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
88
Comfort (Comfort & suitability)
70
Medium confidence· Digital matchWhy it matches
Best price
$25Ulta BeautyUlta Beauty
Costs $11.01 more

Your shade $13.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Maxx Out
    Shade match 81
    $11Ulta BeautyUlta Beauty(product price)$2.99 less (21%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 16-hour wear

    Differences: Pink rather than mauve

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than mauve

    Retailer shade note: cool toned light pink

    Medium confidence· Digital match

    View match
  2. #4 · Laura Mercier

    Petal Soft Lipstick Crayon

    Elodie
    Shade match 91
    $36Ulta BeautyUlta BeautyCosts $22.01 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Matte · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: dusty mauve

    Medium confidence· Digital match

    View match
  3. #5 · Gucci

    Velvet Matte Lipstick

    204 Peggy Taupe
    Shade match 83
    $49SephoraSephoraCosts $35.01 more

    Matches: Very close colourSame finish: matteBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneRose rather than mauveLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: taupe rosewood

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    You Wouldn't Get It
    Shade match 85
    $25SephoraSephoraCosts $11.01 more

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Neutral rather than cool undertonePink rather than mauveDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than mauve · Does not claim transfer resistance

    Retailer shade note: midtone pink

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    124 Rose Instinct
    Shade match 81
    $16SephoraSephoraCosts $2.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Rose rather than mauve10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Rose rather than mauve · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte midtone rose

    Medium confidence· Digital match

    View match
  6. #8 · Smashbox

    Always On Longwear Matte Liquid Lipstick

    Gula Bae
    Shade match 85
    $27Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Rose rather than mauve8-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Rose rather than mauve · 8-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  7. #9 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Divine Rose
    Shade match 79
    $34SephoraSephoraCosts $20.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Rose rather than mauve

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Rose rather than mauve

    Retailer shade note: soft plum rose

    Medium confidence· Digital match

    View match
  8. #10 · Valentino

    Spike Valentino Buttery Matte Lipstick

    Sienne Nude
    Shade match 88
    $48SephoraSephoraCosts $34.01 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Rose rather than mauve10-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Very close colour · Matte · Sheer

    Ingredients (not scored): 34% ingredient overlap

    Differences: Rose rather than mauve · 10-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: nude rosewood

    Medium confidence· Digital match

    View match
  9. #11 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Dusty Rose
    Shade match 90
    $26SephoraSephoraCosts $12.01 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim comfort

    Differences: Purple rather than mauveLong-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    78
    Wear & performance
    58
    Comfort & suitability
    100

    Looks identical · Satin · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Purple rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: rosy lilac with a satin finish

    Medium confidence· Digital match

    View match
  10. #12 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    85 Rosewood
    Shade match 79
    $16SephoraSephoraCosts $2.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Pink rather than mauve10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Pink rather than mauve · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte mauve pink

    Medium confidence· Digital match

    View match
  11. #13 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Ringleader
    Shade match 82
    $12.99Ulta BeautyUlta Beauty(product price)$1 less (7%)

    Matches: Near-identical swatch colourSame finish: matteSame longevity: 16-hour wear

    Differences: Warm rather than cool undertoneRose rather than mauveDoes not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Looks identical · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than mauve · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: warm rose

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    More The Mehr-Ier
    Shade match 81
    $27Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Pink rather than mauve10-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Pink rather than mauve · 10-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: midtoned mauve pink

    Medium confidence· Digital match

    View match
  13. #15 · Milani

    Color Fetish Matte Lipstick

    Peony
    Shade match 84
    $11.99Ulta BeautyUlta Beauty$2 less (14%)

    Matches: Near-identical swatch colourSame cool undertoneSame finish: matte

    Differences: Nude rather than mauveNot listed rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Looks identical · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than mauve · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: pink nude

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Lover
    Shade match 78
    $12.99Ulta BeautyUlta Beauty(product price)$1 less (7%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 16-hour wear

    Differences: Rose rather than mauveDoes not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Rose rather than mauve · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  15. #17 · Dior

    Rouge Dior On Stage Matte Lipstick

    380 Nude Ultra
    Shade match 72
    $48SephoraSephoraCosts $34.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: Nude rather than mauve24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Nude rather than mauve · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: a pinkish brown nude

    Medium confidence· Digital match

    View match
  16. #18 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    First Dance
    Shade match 81
    $37Ulta BeautyUlta Beauty(product price)Costs $23.01 more

    Matches: Same cool undertoneSame finish: matteClaims hydration

    Differences: Rose rather than mauve10-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Rose rather than mauve · 10-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: berry rose

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Mehr
    Shade match 77
    $25SephoraSephoraCosts $11.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Pink rather than mauveDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than mauve · Does not claim transfer resistance

    Retailer shade note: midtone mauve pink

    Medium confidence· Digital match

    View match
  18. #20 · Dior

    Rouge Dior Lipstick

    558 Grace
    Shade match 84
    $50SephoraSephoraCosts $36.01 more

    Matches: Same cool undertoneBoth claim comfortClaims hydration

    Differences: Pink rather than mauveDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Pink rather than mauve · Does not claim transfer resistance

    Retailer shade note: a deep blue -toned pink

    Medium confidence· Digital match

    View match
  19. #21 · Juvia's Place

    The Nude Velvety Matte Lipstick

    A Mauve Moment
    Shade match 79
    $15Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Nude rather than mauveLong-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than mauve · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: mauve rose nude

    Medium confidence· Digital match

    View match
  20. #22 · Maybelline

    Super Stay Teddy Tint Long Lasting Matte Lip Tint

    COOL GRUNGE
    Shade match 70
    $6.49$12.99Ulta BeautyUlta Beauty$7.50 less (54%)

    Matches: Same finish: matteBoth claim transfer resistance

    Differences: Warm rather than cool undertonePink rather than mauveDoes not claim comfort

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than mauve · Does not claim comfort

    Retailer shade note: warm pink

    Medium confidence· Digital match

    View match
  21. #23 · ILIA

    Lip Sketch Hydrating Crayon

    Banquette
    Shade match 73
    $27SephoraSephoraCosts $13.01 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Warm rather than cool undertonePink rather than mauveDoes not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than mauve · Does not claim transfer resistance

    Retailer shade note: Beige Pink

    Medium confidence· Digital match

    View match
  22. #24 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    100R - Roman Grace
    Shade match 73
    $40SephoraSephoraCosts $26.01 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Warm rather than cool undertonePink rather than mauveDoes not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than mauve · Does not claim transfer resistance

    Retailer shade note: romantic nude pink

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Strip'd Down
    Shade match 61
    $11Ulta BeautyUlta Beauty(product price)$2.99 less (21%)

    Matches: Same finish: matteSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Warm rather than cool undertoneNude rather than mauve

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than mauve

    Retailer shade note: coral beige

    Medium confidence· Digital match

    View match
  24. #26 · Anastasia Beverly Hills

    Lip Velvet Full-Pigment Lip Mousse

    Rosy Mauve
    Shade match 79
    $28SephoraSephoraCosts $14.01 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneRose rather than mauveNot listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than mauve · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: midtone rose

    Medium confidence· Digital match

    View match
  25. #27 · Maybelline

    Super Stay Vinyl Ink Liquid Lipcolor

    Cheeky
    Shade match 78
    $13.99Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Nude rather than mauve

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Nude rather than mauve

    Retailer shade note: rose nude

    Medium confidence· Digital match

    View match
  26. #28 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    05 Infinite Rose
    Shade match 68
    $16SephoraSephoraCosts $2.01 more

    Matches: Same finish: matteBoth claim transfer resistanceBoth claim comfort

    Differences: Warm rather than cool undertonePink rather than mauve10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than mauve · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte peach rose pink

    Medium confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Get The Hint
    Shade match 71
    $25Ulta BeautyUlta BeautyCosts $11.01 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Warm rather than cool undertoneRose rather than mauveDoes not claim transfer resistance

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than mauve · Does not claim transfer resistance

    Retailer shade note: warm rose

    Medium confidence· Digital match

    View match
  28. #30 · ILIA

    Lip Sketch Hydrating Crayon

    Pink Door
    Shade match 71
    $27SephoraSephoraCosts $13.01 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: LighterNeutral rather than cool undertonePink rather than mauve

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Neutral rather than cool undertone · Pink rather than mauve · Does not claim transfer resistance

    Retailer shade note: soft pink

    Medium confidence· Digital match

    View match
  29. #31 · Tom Ford

    Runway Lipstick Color with Hydrating, 12H Longwear

    Runway Rose
    Shade match 79
    $64SephoraSephoraCosts $50.01 more

    Matches: Same cool undertoneClaims hydration

    Differences: DeeperRose rather than mauveDoes not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Satin · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Rose rather than mauve · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: Rose

    Medium confidence· Digital match

    View match
  30. #32 · Morphe

    Liplock Glossy Lipstick

    Chain Reaction
    Shade match 90
    $15Ulta BeautyUlta BeautyCosts $1.01 more

    Matches: Very close colourSame cool undertoneBoth claim comfort

    Differences: Not listed rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: cool-toned mauve

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

CoverGirl Clean Fresh Yummy Blur Lipstick in Into the Blur, against L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 143 Le Mauve Indomptable. Every attribute compared, with its share of the score.

ComparedYour shade143 Le Mauve IndomptableClosest shade matchInto the BlurScore
Shade match60% of overall92
Colour95#ae545d#b1555bLooks identicalColour difference 1.4 (0 is identical)
Depth99MediumMediumSameDepth difference 0.9 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60MauvePinkSome differenceNeighbouring colour families
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacitynot comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Wear & performance15% of overall40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 73/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Clean Fresh Yummy Blur Lipstick in Into the Blur.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same cool undertone
  • Claims hydration

Different

  • Not listed longevity instead of 16-hour wear
  • Does not claim transfer resistance
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptioncool medium mauvemauvy pink
FormatBulletBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Stila Stay All Day Liquid Lipstick Matte in Patina, against L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 143 Le Mauve Indomptable. Every attribute compared, with its share of the score.

ComparedYour shade143 Le Mauve IndomptableClosest overall alternativePatinaScore
Shade match60% of overall90
Colour92#ae545d#af4e5dVery close colourColour difference 2.0 (0 is identical)
Depth98MediumMediumSameDepth difference 1.5 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60MauveRoseSome differenceNeighbouring colour families
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall88
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 91/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Stila Stay All Day Liquid Lipstick Matte in Patina.

Same or better

  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Both claim transfer resistance
  • Both claim comfort
  • Claims hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptioncool medium mauvedusty rose
FormatBulletLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
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Where to buy

Closest shade match

CoverGirl Clean Fresh Yummy Blur Lipstick Into the Blur

Match price
$11.99Ulta BeautyUlta Beauty
$2 less (14%)

Your shade $13.99 at Ulta Beauty · lowest price $8.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Stila Stay All Day Liquid Lipstick Matte Patina

Best price
$25Ulta BeautyUlta Beauty
Costs $11.01 more

Your shade $13.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.