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Colour Riche Intense Volume Matte Lipstick 300 Le Rouge Paris dupes and alternatives L'Oréal Paris

Red · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

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31 matches

Closest shade match: Charlotte Tilbury Matte Revolution Hydrating Lipstick Hollywood Vixen

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
L'Oréal Paris
300 Le Rouge ParisChange shade
Colour family, undertone and depth: Red · Cool · Medium
Finish and opacity: Matte
The match
Charlotte Tilbury
Hollywood Vixen
Colour family, undertone and depth: Red · Cool · Medium
Finish and opacity: Matte · Buildable
Shade match
94out of 100
Colour
91
Depth
95
Undertone (Undertone and colour family)
100
High confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
Costs $23.01 more

Your shade $13.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: MAC Cosmetics Locked Kiss Ink Lipstick Ruby True

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
L'Oréal Paris
300 Le Rouge ParisChange shade
Colour family, undertone and depth: Red · Cool · Medium
Finish and opacity: Matte
The match
MAC Cosmetics
Ruby True
Colour family, undertone and depth: Red · Cool · Medium
Finish and opacity: Matte · Opaque
Overall match
90out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Comfort (Comfort & suitability)
70
High confidence· Digital matchWhy it matches
Best price
$35Ulta BeautyUlta Beauty
Costs $21.01 more

Your shade $13.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ILIA

    Lip Sketch Hydrating Crayon

    Case Study
    Shade match 93
    $27SephoraSephoraCosts $13.01 more

    Matches: Near-identical swatch colourSame finish: matteBoth claim comfort

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Looks identical · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: Classic Red

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Powder Kiss Hazy Matte Lipstick

    Ruby New
    Shade match 89
    $27Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: 10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  3. #5 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Elson 4
    Shade match 87
    $34SephoraSephoraCosts $20.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    01 Always Red
    Shade match 88
    $16SephoraSephoraCosts $2.01 more

    Matches: Very close colourSame finish: matteBoth claim transfer resistance

    Differences: Neutral rather than cool undertone10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte classic red

    High confidence· Digital match

    View match
  5. #7 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    325 Shot Caller
    Shade match 91
    —AmazonAmazon(product price)Price unavailable

    Matches: Very close colourSame finish: matteSame longevity: 16-hour wear

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Does not claim comfort

    Medium confidence· Digital match

    View match
  6. #8 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    22A - Rosso Valentino
    Shade match 90
    $40SephoraSephoraCosts $26.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: poppy red

    High confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Forever Curious
    Shade match 87
    $25Ulta BeautyUlta Beauty(product price)Costs $11.01 more

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: pinky red

    High confidence· Digital match

    View match
  8. #10 · Dior

    Rouge Dior On Stage Ink Blur Matte Liquid Lipstick

    999
    Shade match 81
    $48Ulta BeautyUlta BeautyCosts $34.01 more

    Matches: Very close colourSame finish: matteBoth claim transfer resistance

    Differences: Warm rather than cool undertoneLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: the iconic red

    High confidence· Digital match

    View match
  9. #11 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    125 Rose Flambe
    Shade match 81
    $16SephoraSephoraCosts $2.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim transfer resistance

    Differences: 10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte hot pink red

    High confidence· Digital match

    View match
  10. #12 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Untamable
    Shade match 74
    $11Ulta BeautyUlta Beauty$2.99 less (21%)

    Matches: Same finish: matteSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Warm rather than cool undertone

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone

    Retailer shade note: brick red

    High confidence· Digital match

    View match
  11. #13 · Smashbox

    Always On Longwear Matte Liquid Lipstick

    Bawse
    Shade match 85
    $27Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Same finish: matteBoth claim comfort

    Differences: Neutral rather than cool undertone8-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · 8-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: deep red

    Medium confidence· Digital match

    View match
  12. #14 · Laura Mercier

    Petal Soft Lipstick Crayon

    381 Chloé
    Shade match 84
    $36SephoraSephoraCosts $22.01 more

    Matches: Very close colourSame finish: matteBoth claim comfort

    Differences: Warm rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Matte · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: warm red

    High confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Most Curious
    Shade match 81
    $35Ulta BeautyUlta BeautyCosts $21.01 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Nude rather than red24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than red · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: light rose nude

    Medium confidence· Digital match

    View match
  14. #16 · Haus Labs

    Le Monster Lip Crayon Vegan Lipstick and Lip Liner

    Scarlet Matte
    Shade match 86
    $24SephoraSephoraCosts $10.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Long-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: cool deep red

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Maison Marais
    Shade match 92
    $12.49Ulta BeautyUlta Beauty(product price)$1.50 less (11%)

    Matches: Near-identical swatch colourBoth claim transfer resistanceClaims hydration

    Differences: Neutral rather than cool undertoneNot listed rather than 16-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    92
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Looks identical · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Not listed rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: neutral medium red

    High confidence· Digital match

    View match
  16. #18 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    On A Mission
    Shade match 87
    $13Ulta BeautyUlta Beauty(product price)$0.99 less (7%)

    Matches: Same cool undertoneSame longevity: 16-hour wearBoth claim transfer resistance

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Retailer shade note: blue red

    High confidence· Digital match

    View match
  17. #19 · ILIA

    Lip Sketch Hydrating Crayon

    Blue Note
    Shade match 82
    $27SephoraSephoraCosts $13.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: Cool Cherry Red

    High confidence· Digital match

    View match
  18. #20 · Maybelline

    Super Stay Teddy Tint Long Lasting Matte Lip Tint

    Coquettish
    Shade match 78
    $6.49$12.99Ulta BeautyUlta Beauty$7.50 less (54%)

    Matches: Same finish: matteBoth claim transfer resistance

    Differences: Warm rather than cool undertoneDoes not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim comfort

    Retailer shade note: muted mid-tone red

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Ruby Boo
    Shade match 83
    $27Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Same cool undertoneSame finish: matteBoth claim comfort

    Differences: 10-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Matte · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: 10-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: vivid blue red

    High confidence· Digital match

    View match
  20. #22 · Maybelline

    SuperStay Ink Crayon Lipstick

    135 Make Moves
    Shade match 78
    $6.99$13.99WalgreensWalgreens$7 less (50%)

    Matches: Same finish: matteBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneLong-wearing rather than 16-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Ring The Alarm
    Shade match 80
    $25Ulta BeautyUlta Beauty(product price)Costs $11.01 more

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim transfer resistance

    Retailer shade note: milky pink red

    High confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    True Red
    Shade match 90
    $12.49Ulta BeautyUlta Beauty(product price)$1.50 less (11%)

    Matches: Same cool undertoneBoth claim transfer resistanceClaims hydration

    Differences: Not listed rather than 16-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    90
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Not listed rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: cool medium red

    Medium confidence· Digital match

    View match
  23. #25 · Maybelline

    Super Stay Vinyl Ink Liquid Lipcolor

    Wicked
    Shade match 85
    $13.99Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame longevity: 16-hour wearBoth claim transfer resistance

    No material differences in the data we have.

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 2% ingredient overlap

    Retailer shade note: classic blue-undertoned red

    High confidence· Digital match

    View match
  24. #26 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Cinematic Red
    Shade match 83
    $37SephoraSephoraCosts $23.01 more

    Matches: Same cool undertoneSame finish: matteClaims hydration

    Differences: 10-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: 10-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: a cool, deep cherry red for cinematic lips

    Medium confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Classic Wine
    Shade match 88
    $12.49Ulta BeautyUlta Beauty(product price)$1.50 less (11%)

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Berry rather than redNot listed rather than 16-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    88
    Finish & visual result
    78
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Berry rather than red · Not listed rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: medium raspberry

    High confidence· Digital match

    View match
  26. #28 · Milani

    Color Fetish Matte Lipstick

    Red Flag
    Shade match 84
    $11.99Ulta BeautyUlta Beauty$2 less (14%)

    Matches: Same finish: matteBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneNot listed rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: neutral red

    High confidence· Digital match

    View match
  27. #29 · Valentino

    Spike Valentino Buttery Matte Lipstick

    Fire Red
    Shade match 81
    $48SephoraSephoraCosts $34.01 more

    Matches: Same cool undertoneSame finish: matteClaims hydration

    Differences: 10-hour wear rather than 16-hour wear (longevity)Does not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Sheer

    Ingredients (not scored): 34% ingredient overlap

    Differences: 10-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: perfect blue-toned red

    High confidence· Digital match

    View match
  28. #30 · Dior

    Rouge Dior On Stage Matte Lipstick

    460 Red On Stage
    Shade match 70
    $48SephoraSephoraCosts $34.01 more

    Matches: Same finish: matteBoth claim transfer resistanceBoth claim comfort

    Differences: Warm rather than cool undertone24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than cool undertone · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: a striking orange red

    High confidence· Digital match

    View match
  29. #31 · Revlon

    Super Lustrous Lipstick

    Wild Saffron
    Shade match 91
    $11.99Ulta BeautyUlta Beauty(product price)$2 less (14%)

    Matches: Very close colourBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneNot listed rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Charlotte Tilbury Matte Revolution Hydrating Lipstick in Hollywood Vixen, against L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 300 Le Rouge Paris. Every attribute compared, with its share of the score.

ComparedYour shade300 Le Rouge ParisClosest shade matchHollywood VixenScore
Shade match60% of overall94
Colour91#c42635#c11130Very close colourColour difference 2.2 (0 is identical)
Depth95MediumMediumSameDepth difference 3.1 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall58
Longevity7016-hour wear10-hour wearSome difference10-hour wear claimed against 16-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 87/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Matte Revolution Hydrating Lipstick in Hollywood Vixen.

Same or better

  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Claims hydration

Different

  • 10-hour wear longevity instead of 16-hour wear
  • Does not claim transfer resistance
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmedium blue reda classic, bright, blue-red for a hollywood star pout
FormatBulletBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

MAC Cosmetics Locked Kiss Ink Lipstick in Ruby True, against L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 300 Le Rouge Paris. Every attribute compared, with its share of the score.

ComparedYour shade300 Le Rouge ParisClosest overall alternativeRuby TrueScore
Shade match60% of overall92
Colour87#c42635#cf1a2dVery close colourColour difference 2.7 (0 is identical)
Depth97MediumMediumSameDepth difference 1.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall76
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 90/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Locked Kiss Ink Lipstick in Ruby True.

Same or better

  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Both claim transfer resistance
  • Both claim comfort
  • Claims hydration

Different

  • 24-hour wear longevity instead of 16-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmedium blue redclassic blue red
FormatBulletLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Charlotte Tilbury Matte Revolution Hydrating Lipstick Hollywood Vixen

Best price
$37SephoraSephora
Costs $23.01 more

Your shade $13.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Locked Kiss Ink Lipstick Ruby True

Best price
$35Ulta BeautyUlta Beauty
Costs $21.01 more

Your shade $13.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.