Plum · Warm · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
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Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $13.99 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
CVS$9.99View at CVSUlta Beautyfrom $12.49 · product priceView at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Ulta BeautyYour shade $13.99 at Ulta Beauty · product price; shade not separately priced · lowest price $10.97 at Walmart
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$10.97View at Walmart
Target$10.99View at Target
Walgreens$10.99View at WalgreensUlta Beautyfrom $11 · product priceView at Ulta BeautyCVS$11.89View at CVSWalmart$21.94View at WalmartRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$0.99 less (7%)Matches: Same warm undertoneSame longevity: 16-hour wearBoth claim transfer resistance
No material differences in the data we have.
Close colour · Opaque
Ingredients (not scored): 1% ingredient overlap
Retailer shade note: warm burgundy
Medium confidence· Digital match
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick
Every store that sells this shade · prices as last checked
Walgreens$6.49View at WalgreensWalmart$12.97View at WalmartTarget$12.99 · out of stockView at TargetUlta Beautyfrom $13 · product priceView at Ulta BeautyUlta Beauty$7.50 less (54%)Matches: Very close colourSame finish: matteBoth claim transfer resistance
Differences: Cool rather than warm undertoneBerry rather than plumLong-wearing rather than 16-hour wear (longevity)
Very close colour · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Cool rather than warm undertone · Berry rather than plum · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
Retailer shade note: true berry
High confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$6.49View at Ulta BeautyWalgreens$6.99View at WalgreensWalmart$7.94 · out of stockView at WalmartTarget$9.99View at Target
SephoraCosts $11.01 moreMatches: Same warm undertoneSame finish: matteBoth claim comfort
Differences: Brown rather than plumDoes not claim transfer resistance
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Brown rather than plum · Does not claim transfer resistance
Retailer shade note: muted peachy pinky brown
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $11.01 moreMatches: Same finish: matteBoth claim comfortClaims hydration
Differences: Cool rather than warm undertoneDoes not claim transfer resistance
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than warm undertone · Does not claim transfer resistance
Retailer shade note: pinkish plum
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Same finish: matteBoth claim comfortClaims hydration
Differences: DeeperCool rather than warm undertoneDoes not claim transfer resistance
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Deeper · Cool rather than warm undertone · Does not claim transfer resistance
Retailer shade note: intense reddish burgundy
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same warm undertoneSame finish: matteBoth claim comfort
Differences: Nude rather than plumNot listed rather than 16-hour wear (longevity)Does not claim transfer resistance
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Nude rather than plum · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance
Retailer shade note: warm light nude
Medium confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $2.01 moreMatches: Same finish: matteBoth claim transfer resistanceBoth claim comfort
Differences: Cool rather than warm undertone10-hour wear rather than 16-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Cool rather than warm undertone · 10-hour wear rather than 16-hour wear (longevity)
Retailer shade note: matte bright burgundy
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)$1 less (7%)Matches: Very close colourSame finish: matteSame longevity: 16-hour wear
Differences: Cool rather than warm undertoneRed rather than plumDoes not claim transfer resistance
Very close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Cool rather than warm undertone · Red rather than plum · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: cranberry red
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta BeautyCosts $14.01 moreMatches: Very close colourSame warm undertoneSame longevity: 16-hour wear
Differences: Pink rather than plumGlossy rather than matte (finish)
Very close colour · Glossy · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Pink rather than plum · Glossy rather than matte (finish)
Retailer shade note: medium warm mauve pink
Medium confidence· Digital match
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$28View at Ulta BeautySephora$28 · out of stockView at SephoraUlta BeautyCosts $21.01 moreMatches: Same warm undertoneSame finish: matteBoth claim transfer resistance
Differences: LighterRose rather than plum24-hour wear rather than 16-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Rose rather than plum · 24-hour wear rather than 16-hour wear (longevity)
Retailer shade note: midtone warm rose
Medium confidence· Digital match
MAC Cosmetics Locked Kiss Ink Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $35.01 moreMatches: Same finish: matteBoth claim transfer resistanceBoth claim comfort
Differences: Cool rather than warm undertoneRed rather than plumLong-wearing rather than 16-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Cool rather than warm undertone · Red rather than plum · Long-wearing rather than 16-hour wear (longevity)
Retailer shade note: cranberry scarlet
High confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $8.01 moreMatches: Same warm undertoneSame finish: matteBoth claim transfer resistance
Differences: LighterRose rather than plum8-hour wear rather than 16-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Lighter · Rose rather than plum · 8-hour wear rather than 16-hour wear (longevity)
Retailer shade note: pink rosewood
High confidence· Digital match
Kylie Cosmetics Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautyWalgreens$7 less (50%)Matches: Same finish: matteBoth claim transfer resistance
Differences: Cool rather than warm undertoneLong-wearing rather than 16-hour wear (longevity)Does not claim comfort
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Cool rather than warm undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$8.08 · out of stockView at WalmartTarget$9.99View at TargetSephoraCosts $12.01 moreMatches: Same warm undertoneSame finish: matteBoth claim comfort
Differences: LighterBrown rather than plumLong-wearing rather than 16-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Brown rather than plum · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance
Retailer shade note: warm brown with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $2.01 moreMatches: Same warm undertoneSame finish: matteBoth claim transfer resistance
Differences: LighterPink rather than plum10-hour wear rather than 16-hour wear (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Pink rather than plum · 10-hour wear rather than 16-hour wear (longevity)
Retailer shade note: matte blush pink
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $2.01 moreMatches: Same finish: matteBoth claim transfer resistanceBoth claim comfort
Differences: Cool rather than warm undertoneRose rather than plum10-hour wear rather than 16-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Cool rather than warm undertone · Rose rather than plum · 10-hour wear rather than 16-hour wear (longevity)
Retailer shade note: matte classic strawberry
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $16.01 moreMatches: Very close colourSame warm undertoneBoth claim comfort
Differences: Rose rather than plumNot listed rather than 16-hour wear (longevity)Does not claim transfer resistance
Very close colour · Satin
Ingredients (not scored): 2% ingredient overlap
Differences: Rose rather than plum · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance
Retailer shade note: warm flesh rose
High confidence· Digital match
Pat McGrath Labs SatinAllure Lipstick
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraCVSCosts $0.50 moreMatches: Same longevity: 16-hour wearBoth claim transfer resistanceClaims hydration
Differences: Cool rather than warm undertoneDoes not claim comfort
Close colour · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Cool rather than warm undertone · Does not claim comfort
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $12.01 moreMatches: Same finish: matteBoth claim comfort
Differences: DeeperCool rather than warm undertoneRed rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Deeper · Cool rather than warm undertone · Red rather than plum · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance
Retailer shade note: mauve red with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautySephoraCosts $50.01 moreMatches: Claims hydration
Differences: LighterCool rather than warm undertoneDoes not claim transfer resistance
Close colour · Satin · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter · Cool rather than warm undertone · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: Medium Plum
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beauty$2.99 less (21%)Matches: Same finish: matteSame longevity: 16-hour wearBoth claim transfer resistance
Differences: LighterCool rather than warm undertoneRose rather than plum
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter · Cool rather than warm undertone · Rose rather than plum
Retailer shade note: cool toned dusty rose
High confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$11View at Ulta BeautyWalmart$11 · out of stockView at WalmartCVS$11.89View at CVSWalgreens$7 less (50%)Matches: Same finish: matteBoth claim transfer resistance
Differences: Cool rather than warm undertoneBrown rather than plumLong-wearing rather than 16-hour wear (longevity)
Slight colour difference · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Cool rather than warm undertone · Brown rather than plum · Long-wearing rather than 16-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalgreens$6.99View at WalgreensWalmart$7.94 · out of stockView at WalmartUlta BeautyCosts $21.01 moreMatches: Same finish: matteBoth claim comfortClaims hydration
Differences: Cool rather than warm undertoneBrown rather than plumDoes not claim transfer resistance
Close colour · Matte · Buildable
Ingredients (not scored): 39% ingredient overlap
Differences: Cool rather than warm undertone · Brown rather than plum · Does not claim transfer resistance
Retailer shade note: cool berry brown
High confidence· Digital match
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)$1 less (7%)Matches: Same finish: matteSame longevity: 16-hour wear
Differences: Cool rather than warm undertoneBrown rather than plumDoes not claim transfer resistance
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Cool rather than warm undertone · Brown rather than plum · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: purple brown
High confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same finish: matteBoth claim comfort
Differences: Cool rather than warm undertoneRed rather than plumNot listed rather than 16-hour wear (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Cool rather than warm undertone · Red rather than plum · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance
Retailer shade note: blooded crimson
Medium confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraCVS$3 less (21%)Matches: Near-identical swatch colourBoth claim transfer resistanceClaims hydration
Differences: Cool rather than warm undertoneMauve rather than plum24-hour wear rather than 16-hour wear (longevity)
Looks identical
Ingredients (not scored): no ingredient list for one product
Differences: Cool rather than warm undertone · Mauve rather than plum · 24-hour wear rather than 16-hour wear (longevity) · Does not claim comfort
Medium confidence· Digital match
CoverGirl Outlast All-Day Lip Color With Topcoat
Every store that sells this shade · prices as last checked
CVS$10.99View at CVSSephoraCosts $2.01 moreMatches: Same finish: matteBoth claim transfer resistanceBoth claim comfort
Differences: LighterCool rather than warm undertoneMauve rather than plum
Slight colour difference · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Cool rather than warm undertone · Mauve rather than plum · 10-hour wear rather than 16-hour wear (longevity)
Retailer shade note: matte soft berry mauve
High confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $11.01 moreMatches: Same warm undertoneSame finish: matteBoth claim comfort
Differences: LighterPink rather than plumDoes not claim transfer resistance
Slight colour difference · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Lighter · Pink rather than plum · Does not claim transfer resistance
Retailer shade note: soft muted brownish pink
High confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $13.01 moreMatches: Near-identical swatch colourClaims hydration
Differences: Cool rather than warm undertoneMauve rather than plumLong-wearing rather than 16-hour wear (longevity)
Looks identical
Ingredients (not scored): 10% ingredient overlap
Differences: Cool rather than warm undertone · Mauve rather than plum · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Retailer shade note: rose mauve
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyShowing 12 of 29 matches
L'Oréal Paris Colour Riche Original Satin Lipstick in S'Il Vous Plait, against L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 213 Le Plum Dominant. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Colour Riche Original Satin Lipstick in S'Il Vous Plait.
Weighted ingredient similarity 5%. Ingredients only affect results through the filters.
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick in Strip N Tease, against L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 213 Le Plum Dominant. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick in Strip N Tease.
Weighted ingredient similarity 5%. Ingredients only affect results through the filters.
L'Oréal Paris Colour Riche Original Satin Lipstick S'Il Vous Plait
Ulta BeautyYour shade $13.99 at Ulta Beauty · product price; shade not separately priced · lowest price $7.97 at Walmart
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick Strip N Tease
Ulta BeautyYour shade $13.99 at Ulta Beauty · product price; shade not separately priced · lowest price $10.97 at Walmart
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
