Official description
rich plum with pearl
Standardised colour
Plum · Deep / dark · Cool undertone Details
Shimmer finish · Shimmer
Where to buy Grapeful (1 store)
Similar to MAC Cosmetics Dazzlelips Crayon Lipstick Grapeful
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with MAC Cosmetics Dazzlelips Crayon Lipstick Grapeful, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss

Lure 175
Hourglass Phantom Volumizing Glossy Lip Balm, shade Lure 175
- Close match
- Colour match · Berry · Deep / dark · Cool
$38
Lip liner
No lip liner in the catalogue is close enough in measured colour, colour family and depth.
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner
Powerful Plum
Buxom Power Line Plumping Lip Liner, shade Powerful Plum
- Slightly deeper for definition
- Combination · Plum · Deep / dark · Cool
$24
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss

Rouse 180
Hourglass Phantom Volumizing Glossy Lip Balm, shade Rouse 180
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Neutral
$38
Jellybean
NYX Professional Makeup Jelly Job Lip Gloss, shade Jellybean
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Neutral
$12
Lip liner
They So Vine
Fenty Beauty Trace'd Out Pencil Lip Liner, shade They So Vine
- Contrast: berry with plum
- Combination · Berry · Deep / dark · Cool
$24
Double Shot
Sacheu Peel Off Lip Liner STAY-N, shade Double Shot
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Cool
$14
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

Lure 175
Hourglass Phantom Volumizing Glossy Lip Balm, shade Lure 175
- Opaque gloss: a more noticeable colour change
- Combination · Berry · Deep / dark · Cool
$38

Zephyr
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss, shade Zephyr
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$25
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #730924
- L* 23.6 a* 43.8 b* 15.1
- Colour family
- Plum
- from the description (“plum”)
- Colour depth
- Deep / dark
- from the description (“rich”)
- Undertone
- Cool
- from the description (“plum”)
- Colour description
- Not listed
- not stated
- Finish
- Shimmer
- this shade's description
- Opacity
- Not listed
- not stated
- Shimmer
- Yes
- this shade's description
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (12)
MAC Cosmetics Dazzlelips Crayon Lipstick- Crown Jewelclear base with gold pearl
- Moon Rocketlight beige with pearl
- Lightning Bugcool-toned mauve with pearl
- Gem Stonetaupe-brown with blue pearl
- Chandelierrose gold bronze
- Mauve Matterreddish mauve with gold pearl flip
- Candy Yum Yummybright blue-pink with pearl
- Red Halodeep cool red with pearl
- Lunar Violetmid-toned lavender with pearl
- Cosmic Plumwarm plum with pearl
- Grapefulrich plum with pearl(this shade)
- Spaced Outsoft cool pink with light pink pearl