All 15 imagesFewer images
Official description
deep berry
Standardised colour
Berry · Deep / dark · Cool undertone Details
Shimmer finish · Shimmer
SephoraWhere to buy Lure 175 (1 store)
Sephora$38View at SephoraSimilar to Hourglass Phantom Volumizing Glossy Lip Balm Lure 175
The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Hourglass Phantom Volumizing Glossy Lip Balm Lure 175, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip liner shades close to this lip gloss's colour, family and depth.
Lipstick
High Drama
MAC Cosmetics Retro Matte Liquid Lipstick, shade High Drama
- Close match
- Colour match · Plum · Deep / dark · Cool
$27
Grapeful
MAC Cosmetics Dazzlelips Crayon Lipstick, shade Grapeful
- Close match
- Colour match · Plum · Deep / dark · Cool
$28
View at Ulta Beauty
Lip liner
No lip liner in the catalogue is close enough in measured colour, colour family and depth.
Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.
Lip liner
No lip liner in the catalogue is slightly deeper than this shade in a matching colour family and undertone.
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
Berry Currant 301
Ulta Beauty Collection Luxe Satin Lipstick, shade Berry Currant 301
- Contrast: plum with berry
- Combination · Plum · Deep / dark · Cool
$12
McMenamy 200
Pat McGrath Labs MatteTrance Lipstick, shade McMenamy 200
- Contrast: plum with berry
- Combination · Plum · Deep / dark · Cool
$39
Lip liner
Hot Tamale
Milani Keep It Full Plumping Lip Liner, shade Hot Tamale
- Contrast: plum with berry
- Combination · Plum · Deep / dark · Cool
$11.99
PLUMped
Sacheu Peel Off Lip Liner STAY-N, shade PLUMped
- Contrast: plum with berry
- Combination · Plum · Deep / dark · Cool
$14
Lure 175 is an opaque gloss: it changes the colour underneath noticeably.
Lipstick
High Drama
MAC Cosmetics Retro Matte Liquid Lipstick, shade High Drama
- Complementary colour to wear under it
- Combination · Plum · Deep / dark · Cool
$27
Grapeful
MAC Cosmetics Dazzlelips Crayon Lipstick, shade Grapeful
- Complementary colour to wear under it
- Combination · Plum · Deep / dark · Cool
$28
Lip liner
Raisin
Palladio Beauty Retractable Waterproof Lip Liner, shade Raisin
- Complementary colour to wear under it
- Combination · Plum · Deep / dark · Cool
$14.99
Bordeaux Bisous
L'Oréal Paris Blurfiller Blurring Lip Contour, shade Bordeaux Bisous
- Complementary colour to wear under it
- Combination · Red · Deep / dark · Cool
$12.99
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #690c26
- L* 21.6 a* 40.3 b* 10.7
- Colour family
- Berry
- from the description (“berry”)
- Colour depth
- Deep / dark
- from the description (“deep”)
- Undertone
- Cool
- from the description (“berry”)
- Colour description
- Not listed
- not stated
- Finish
- Shimmer
- the product's attributes
- Transparency
- Not listed
- not stated
- Shimmer
- Yes
- the product's attributes or finish
Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (20)
Hourglass Phantom Volumizing Glossy Lip Balm- Secret 85deep rose with rose gold pearl
- Invite 80rosy brown with gold pearl
- Red 0true red
- Wander 75soft peachy pink with gold and silver pearl
- Thrill 165bright red
- Haze 135burnt rosewood
- Lure 175deep berry(this shade)
- Slip 125true rose
- Mist 115pale pink
- Lucid 155bright tangerine
- Trace 105beige
- Entice 145bright fuchsia
- Desire 120cool pink
- Impulse 130deep red
- Rise 100cool beige
- Sense 110peachy beige
- Reveal 90true pink
- Rouse 180true chestnut
- Crave 140warm pink
- Wish 95warm peach