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Milani Keep It Full Plumping Lip Liner in Hot Tamale, product photo from Ulta Beauty
1 of 10 · Product · Ulta Beauty
Milani Keep It Full Plumping Lip Liner in Hot Tamale, texture swatch from Ulta Beauty
2 of 10 · Texture · Ulta Beauty
Milani Keep It Full Plumping Lip Liner in Hot Tamale, colour swatch from Ulta Beauty
3 of 10 · Swatch · Ulta Beauty
Milani Keep It Full Plumping Lip Liner, range image 4 from Ulta Beauty
4 of 10 · Whole range · Ulta Beauty
Milani Keep It Full Plumping Lip Liner, range image 5 from Ulta Beauty
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Milani Keep It Full Plumping Lip Liner, range image 6 from Ulta Beauty
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Milani Keep It Full Plumping Lip Liner, range image 7 from Ulta Beauty
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Milani Keep It Full Plumping Lip Liner, range image 8 from Ulta Beauty
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Milani Keep It Full Plumping Lip Liner, range image 9 from Ulta Beauty
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Milani Keep It Full Plumping Lip Liner, range image 10 from Ulta Beauty
10 of 10 · Whole range · Ulta Beauty
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Official description

deep chestnut plum

Standardised colour

Plum · Deep / dark · Cool undertone Details

Opaque

Best price
$11.99Ulta BeautyUlta Beauty

Where to buy Hot Tamale (3 stores)

AmazonAmazonSee price at Amazon
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Ulta BeautyUlta BeautyBest price$11.99
Ulta BeautyView at Ulta Beauty
CVSCVSBest price$11.99
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Similar to Milani Keep It Full Plumping Lip Liner Hot Tamale

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Milani Keep It Full Plumping Lip Liner Hot Tamale, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear

    Impassioned

    Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Impassioned

    • Close match
    • Colour match · Plum · Deep / dark · Cool

    $64

  2. Gucci Velvet Matte Lipstick

    224 - Eva Grape

    Gucci Velvet Matte Lipstick, shade 224 - Eva Grape

    • Close match
    • Colour match · Plum · Deep / dark · Cool

    $49

Lip gloss

  1. Dior Lip Glow Butter Hydrating Gloss Balm

    109 Goji

    Dior Lip Glow Butter Hydrating Gloss Balm, shade 109 Goji

    • Close match
    • Colour match · Plum · Deep / dark · Cool

    $42

  2. Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    60 Million-Dollar Berry

    Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, shade 60 Million-Dollar Berry

    • Close match
    • Colour match · Plum · Deep / dark · Neutral

    $32

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

  1. Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear

    Night Mauve

    Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Night Mauve

    • Slightly lighter, so the liner defines it
    • Combination · Plum · Medium · Cool

    $64

  2. Buxom Full-On Plumping Lip Cream

    French Martini

    Buxom Full-On Plumping Lip Cream, shade French Martini

    • Slightly lighter, so the liner defines it
    • Combination · Plum · Deep / dark · Cool

    $26

Lip gloss

  1. Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm

    Alchemy

    Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Alchemy

    • Slightly lighter, so the liner defines it
    • Combination · Plum · Deep / dark · Cool

    $18

  2. Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm

    Ube Vanilla

    Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm, shade Ube Vanilla

    • Slightly lighter, so the liner defines it
    • Combination · Plum · Deep / dark · Cool

    $16

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. Maybelline Super Stay Vinyl Ink Liquid Lipcolor

    Witty

    Maybelline Super Stay Vinyl Ink Liquid Lipcolor, shade Witty

    • Contrast: lighter
    • Combination · Mauve · Deep / dark · Cool

    $13.99

  2. Buxom Full-On Satin Lipstick

    Magenta Maven

    Buxom Full-On Satin Lipstick, shade Magenta Maven

    • Contrast: berry with plum
    • Combination · Berry · Deep / dark · Cool

    $27

Lip gloss

  1. Hourglass Phantom Volumizing Glossy Lip Balm

    Lure 175

    Hourglass Phantom Volumizing Glossy Lip Balm, shade Lure 175

    • Contrast: berry with plum
    • Combination · Berry · Deep / dark · Cool

    $38

  2. Buxom Full-On Plumping Lip Polish

    Dolly Deep

    Buxom Full-On Plumping Lip Polish, shade Dolly Deep

    • Contrast: mauve with plum
    • Combination · Mauve · Deep / dark · Cool

    $26

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. Dior Addict Lip Glow Balm

    073 Blackberry

    Dior Addict Lip Glow Balm, shade 073 Blackberry

    • Sheer gloss: adds shine, small colour change
    • Combination · Berry · Deep / dark · Cool

    $42

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#683531
L* 28.7 a* 22.3 b* 12.8
Colour family
Plum
from the description (“plum”)
Colour depth
Deep / dark
from the description (“deep”)
Undertone
Cool
from the description (“plum”)
Colour description
Not listed
not stated
Texture
Not listed
not stated
Opacity
Opaque
the product's attributes
Shimmer
Not listed
not stated

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.

All shades in this range (6)

Milani Keep It Full Plumping Lip Liner