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Keep It Full Plumping Lip Liner Hot Tamale dupes and alternatives Milani

Plum · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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30 matches

Closest shade match: Sacheu Peel Off Lip Liner STAY-N Double Shot

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Milani
Hot TamaleChange shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Opaque
The match
Sacheu
Double Shot
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: —
Shade match
88out of 100
Colour
93
Depth
97
Undertone (Undertone and colour family)
65
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
Costs $2.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Hourglass Shape and Sculpt Lip Liner Candid 5

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
Milani
Hot TamaleChange shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Opaque
The match
Hourglass
Candid 5
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
83out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
50
Wear (Wear & performance)
85
Comfort (Comfort & suitability)
100
High confidence· Digital matchWhy it matches
Best price
$29SephoraSephora
Costs $17.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Make Up For Ever

    Artist Color Pencil Extreme Smudge-Proof Lip Liner

    450 Dramatic Plum
    Shade match 84
    $27SephoraSephoraCosts $15.01 more

    Matches: Same cool undertoneBoth claim smudge and transferClaims waterproof

    Differences: Long-wearing rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: deep burgundy

    High confidence· Digital match

    View match
  2. #4 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Liar
    Shade match 84
    $25SephoraSephoraCosts $13.01 more

    Matches: Very close colourSame cool undertoneBoth claim smudge and transfer

    Differences: Nude rather than plum16-hour wear rather than 8-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Very close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than plum · 16-hour wear rather than 8-hour wear (longevity) · Does not claim comfort

    Retailer shade note: mauve-nude

    High confidence· Digital match

    View match
  3. #5 · Too Faced

    Lip Injection Extreme Lip Shaper Plumping Lip Liner

    Espresso Shot
    Shade match 85
    $25SephoraSephoraCosts $13.01 more

    Matches: Very close colourSame cool undertoneBoth claim smudge and transfer

    Differences: Nude rather than plumLong-wearing rather than 8-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Nude rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: dark chocolate nude

    Medium confidence· Digital match

    View match
  4. #6 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Hex
    Shade match 84
    $25SephoraSephoraCosts $13.01 more

    Matches: Same cool undertoneBoth claim smudge and transferClaims waterproof

    Differences: Berry rather than plum16-hour wear rather than 8-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Berry rather than plum · 16-hour wear rather than 8-hour wear (longevity) · Does not claim comfort

    Retailer shade note: deep red wine

    Medium confidence· Digital match

    View match
  5. #7 · Smashbox

    Studio Extreme Longwear Lip Liner

    Deep Walnut
    Shade match 86
    $25Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Near-identical swatch colourBoth claim smudge and transferClaims waterproof

    Differences: Neutral rather than cool undertoneBrown rather than plum16-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Looks identical

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than plum · 16-hour wear rather than 8-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutral deep brown

    High confidence· Digital match

    View match
  6. #8 · Tarte

    Maracuja Juicy Lip Liner

    Honeysuckle
    Shade match 82
    $23SephoraSephoraCosts $11.01 more

    Matches: Same cool undertoneBoth claim smudge and transferBoth claim hydration

    Differences: Brown rather than plumNot listed rather than 8-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 10% ingredient overlap

    Differences: Brown rather than plum · Not listed rather than 8-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  7. #9 · IT Cosmetics

    Do It All Lip Transformer Hydrating Lip Balm + Lip Liner

    BERRY BRAVE
    Shade match 87
    $29Ulta BeautyUlta BeautyCosts $17.01 more

    Matches: Very close colourSame cool undertoneBoth claim hydration

    Differences: Berry rather than plumLong-wearing rather than 8-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    70

    Very close colour

    Ingredients (not scored): 16% ingredient overlap

    Differences: Berry rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort

    Retailer shade note: deep cool berry

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Pillow Talk Deep
    Shade match 74
    $28SephoraSephoraCosts $16.01 more

    Matches: Same cool undertoneBoth claim smudge and transferClaims waterproof

    Differences: Rose rather than plum

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    81
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Rose rather than plum

    Retailer shade note: berry rose

    High confidence· Digital match

    View match
  9. #11 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    450 Dramatic Plum
    Shade match 74
    $26SephoraSephoraCosts $14.01 more

    Matches: Same cool undertoneBoth claim smudge and transferBoth claim comfort

    Differences: Noticeably different swatch colourLong-wearing rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: Deep Burgundy (Not suitable for use on eyes)

    Medium confidence· Digital match

    View match
  10. #12 · Estée Lauder

    Double Wear 24H Stay-In-Place Lip Liner

    Chestnut
    Shade match 84
    $30Ulta BeautyUlta BeautyCosts $18.01 more

    Matches: Very close colourBoth claim smudge and transferBoth claim hydration

    Differences: Neutral rather than cool undertoneBrown rather than plum24-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    60
    Comfort & suitability
    70

    Very close colour · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than plum · 24-hour wear rather than 8-hour wear (longevity) · Does not claim comfort

    Retailer shade note: deep, rich brown with a neutral undertone

    High confidence· Digital match

    View match
  11. #13 · Lancôme

    Lip Idôle Lip Shaper

    62 Morning Espresso
    Shade match 85
    $25Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Near-identical swatch colourSame longevity: 8-hour wearClaims waterproof

    Differences: Neutral rather than cool undertoneBrown rather than plumDoes not claim smudge and transfer

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    40

    Looks identical

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than plum · Does not claim smudge and transfer · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutral chocolate brown

    Medium confidence· Digital match

    View match
  12. #14 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Extra Thigh
    Shade match 76
    $24SephoraSephoraCosts $12.01 more

    Matches: Same cool undertoneSame longevity: 8-hour wearBoth claim smudge and transfer

    Differences: Brown rather than plumDoes not claim comfortDoes not claim hydration

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: Brown rather than plum · Does not claim comfort · Does not claim hydration

    Retailer shade note: cool brown

    Medium confidence· Digital match

    View match
  13. #15 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Brown'd Out
    Shade match 76
    $24SephoraSephoraCosts $12.01 more

    Matches: Same cool undertoneSame longevity: 8-hour wearBoth claim smudge and transfer

    Differences: DeeperBrown rather than plumDoes not claim comfort

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: Deeper · Brown rather than plum · Does not claim comfort · Does not claim hydration

    Retailer shade note: rich brown

    Medium confidence· Digital match

    View match
  14. #16 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Conspiracy
    Shade match 80
    $25SephoraSephoraCosts $13.01 more

    Matches: Both claim smudge and transferClaims waterproofBoth claim hydration

    Differences: Neutral rather than cool undertoneBrown rather than plum16-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than plum · 16-hour wear rather than 8-hour wear (longevity) · Does not claim comfort

    Retailer shade note: plum-bronze

    Medium confidence· Digital match

    View match
  15. #17 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Rose Amber
    Shade match 74
    $24SephoraSephoraCosts $12.01 more

    Matches: Same cool undertoneSame longevity: 8-hour wearBoth claim smudge and transfer

    Differences: Brown rather than plumDoes not claim comfortDoes not claim hydration

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: Brown rather than plum · Does not claim comfort · Does not claim hydration

    Retailer shade note: cool taupe brown

    High confidence· Digital match

    View match
  16. #18 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Plum
    Shade match 83
    $14.99Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same cool undertoneClaims waterproofBoth claim hydration

    Differences: Long-wearing rather than 8-hour wear (longevity)Does not claim smudge and transferDoes not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 10% ingredient overlap

    Differences: Long-wearing rather than 8-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort

    Medium confidence· Digital match

    View match
  17. #19 · Westman Atelier

    Lip Shape Defining Lip Liner

    Mink
    Shade match 79
    $34SephoraSephoraCosts $22.01 more

    Matches: Both claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneBrown rather than plumLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim smudge and transfer

    Retailer shade note: espresso

    Medium confidence· Digital match

    View match
  18. #20 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Mahogany
    Shade match 81
    $6Ulta BeautyUlta Beauty(product price)$5.99 less (50%)

    Matches: Same cool undertoneBoth claim hydration

    Differences: Brown rather than plumLong-wearing rather than 8-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort

    Retailer shade note: plum-brown

    High confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Dash Of Cocoa
    Shade match 79
    $10Ulta BeautyUlta Beauty$1.99 less (17%)

    Matches: Very close colour

    Differences: Warm rather than cool undertoneBrown rather than plumDoes not claim smudge and transfer

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    65
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than plum · Does not claim smudge and transfer · Does not claim comfort · Does not claim hydration

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    The OG Brew
    Shade match 83
    $6Ulta BeautyUlta Beauty(product price)$5.99 less (50%)

    Matches: Very close colour

    Differences: Neutral rather than cool undertoneBrown rather than plumLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort · Does not claim hydration

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  21. #23 · Kylie Cosmetics

    Precision Pout Lip Liner

    Cocoa
    Shade match 68
    $19Ulta BeautyUlta BeautyCosts $7.01 more

    Matches: Both claim smudge and transferBoth claim comfort

    Differences: Warm rather than cool undertoneBrown rather than plumLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Close colour · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  22. #24 · Hourglass

    Shape and Sculpt Lip Liner

    Silhouette 6
    Shade match 65
    $29SephoraSephoraCosts $17.01 more

    Matches: Same cool undertoneBoth claim smudge and transferBoth claim comfort

    Differences: DeeperRed rather than plumLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Deeper · Red rather than plum · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: Deep Red

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Cold Brew
    Shade match 82
    $6Ulta BeautyUlta Beauty(product price)$5.99 less (50%)

    Matches: Very close colour

    Differences: Neutral rather than cool undertoneBrown rather than plumLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than plum · Long-wearing rather than 8-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort · Does not claim hydration

    Retailer shade note: true brown

    Medium confidence· Digital match

    View match
  24. #26 · Rare Beauty

    Kind Words Matte Lip Liner

    Proud
    Shade match 70
    $18SephoraSephoraCosts $6.01 more

    Matches: Same cool undertoneBoth claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourBrown rather than plumLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: plum brown

    High confidence· Digital match

    View match
  25. #27 · Bobbi Brown

    Lip Tint Liner & Sheer Lip Stain

    Mahogany
    Shade match 75
    $28Ulta BeautyUlta BeautyCosts $16.01 more

    Matches: Both claim smudge and transferBoth claim comfortBoth claim hydration

    Differences: Neutral rather than cool undertoneNude rather than plum24-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    60
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Nude rather than plum · 24-hour wear rather than 8-hour wear (longevity)

    Retailer shade note: a rich brown nude

    Medium confidence· Digital match

    View match
  26. #28 · Essence

    8H Matte Comfort Lipliner

    Silky Hazelnut
    Shade match 76
    $3.99Ulta BeautyUlta Beauty(product price)$8 less (67%)

    Matches: Same cool undertoneSame longevity: 8-hour wearClaims waterproof

    Differences: Nude rather than plumDoes not claim smudge and transferDoes not claim hydration

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than plum · Does not claim smudge and transfer · Does not claim hydration

    Retailer shade note: nude

    Medium confidence· Digital match

    View match
  27. #29 · Clinique

    Quickliner For Lips Lip Liner

    Chocolate Chip
    Shade match 73
    $25Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Same longevity: 8-hour wearBoth claim comfort

    Differences: Neutral rather than cool undertoneBrown rather than plumDoes not claim smudge and transfer

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than plum · Does not claim smudge and transfer · Does not claim hydration

    Medium confidence· Digital match

    View match
  28. #30 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Manic
    Shade match 73
    $25SephoraSephoraCosts $13.01 more

    Matches: Same cool undertoneBoth claim smudge and transferClaims waterproof

    Differences: Berry rather than plum16-hour wear rather than 8-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Berry rather than plum · 16-hour wear rather than 8-hour wear (longevity) · Does not claim comfort

    Retailer shade note: rosy wine

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Sacheu Peel Off Lip Liner STAY-N in Double Shot, against Milani Keep It Full Plumping Lip Liner in Hot Tamale. Every attribute compared, with its share of the score.

ComparedYour shadeHot TamaleClosest shade matchDouble ShotScore
Shade match60% of overall88
Colour93#683531#613431Very close colourColour difference 1.9 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 1.9 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family30PlumBrownSome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 2 of 4 compared55
Longevity708-hour wearLong-wearingSome differenceYour product claims 8-hour wear; the match says long-wearing without hours
Smudge and transfer40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedNot listedNot listed for eitherNeither product lists a format
Comfort & suitability5% of overall70
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 75/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sacheu Peel Off Lip Liner STAY-N in Double Shot.

Same or better

  • Very close colour
  • Same cool undertone
  • Both claim hydration

Different

  • Long-wearing longevity instead of 8-hour wear
  • Does not claim smudge and transfer
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondeep chestnut plumdark brown
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Hourglass Shape and Sculpt Lip Liner in Candid 5, against Milani Keep It Full Plumping Lip Liner in Hot Tamale. Every attribute compared, with its share of the score.

ComparedYour shadeHot TamaleClosest overall alternativeCandid 5Score
Shade match60% of overall87
Colour97#683531#64332fLooks identicalColour difference 1.0 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 1.6 on the 0–100 scale
Undertone60CoolNeutralSome differenceOne side neutral: partial agreement
Colour family30PlumBrownSome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 2 of 4 compared85
Longevity708-hour wearLong-wearingSome differenceYour product claims 8-hour wear; the match says long-wearing without hours
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedNot listedNot listed for eitherNeither product lists a format
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 83/100Shade match 87/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Shape and Sculpt Lip Liner in Candid 5.

Same or better

  • Near-identical swatch colour
  • Neutral rather than cool undertone
  • Both claim smudge and transfer
  • Both claim comfort
  • Both claim hydration

Different

  • Long-wearing longevity instead of 8-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondeep chestnut plumTrue Chesnut
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Sacheu Peel Off Lip Liner STAY-N Double Shot

Match price
$14Ulta BeautyUlta Beauty
Costs $2.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Hourglass Shape and Sculpt Lip Liner Candid 5

Best price
$29SephoraSephora
Costs $17.01 more

Your shade $11.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.