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Keep It Full Plumping Lip Liner Go All Pout dupes and alternatives Milani

Pink · Neutral · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade match: Natasha Denona I Need A Nude Lip Liner Cherry Blossom

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Milani
Go All PoutChange shade
Colour family, undertone and depth: Pink · Neutral · Light
Finish and opacity: Opaque
The match
Natasha Denona
Cherry Blossom
Colour family, undertone and depth: Pink · Neutral · Medium
Finish and opacity: Matte
Shade match
91out of 100
Colour
86
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$25SephoraSephora
Costs $13.01 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative: NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner Nectar

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
Milani
Go All PoutChange shade
Colour family, undertone and depth: Pink · Neutral · Light
Finish and opacity: Opaque
The match
NYX Professional Makeup
Nectar
Colour family, undertone and depth: Pink · Neutral · Deep / dark
Finish and opacity: —
Overall match
82out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
50
Wear (Wear & performance)
85
Comfort (Comfort & suitability)
70
Match price
$6Ulta BeautyUlta Beauty
$5.99 less (50%)

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $5.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Shape and Sculpt Lip Liner

    Obsess 4.5
    Shade match 84
    $29SephoraSephoraCosts $17.01 more

    Matches: Very close colourBoth claim smudge and transferBoth claim comfort

    Differences: Cool rather than neutral undertoneMauve rather than pinkLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Cool rather than neutral undertone · Mauve rather than pink · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: Deep Mauve

    Medium confidence· Digital match

    View match
  2. #4 · Kylie Cosmetics

    Precision Pout Lip Liner

    Comes Naturally
    Shade match 87
    $19Ulta BeautyUlta BeautyCosts $7.01 more

    Matches: Very close colourBoth claim smudge and transferBoth claim comfort

    Differences: Cool rather than neutral undertoneMauve rather than pinkLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Very close colour · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than neutral undertone · Mauve rather than pink · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: soft mauve

    Medium confidence· Digital match

    View match
  3. #5 · Huda Beauty

    Lip Contour 2.0 Automatic Matte Lip Pencil

    Muted Pink
    Shade match 84
    $23SephoraSephoraCosts $11.01 more

    Matches: Same neutral undertoneBoth claim smudge and transferClaims waterproof

    No material differences in the data we have.

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    83
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 40% ingredient overlap

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Long Lasting Matte Lip Liner

    Animal Instinct
    Shade match 85
    $26SephoraSephoraCosts $14.01 more

    Matches: Both claim smudge and transfer

    Differences: Warm rather than neutral undertoneLong-wearing rather than 8-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: warm berry pink

    Medium confidence· Digital match

    View match
  5. #7 · Maybelline

    Color Sensational Shaping Lip Liner

    Dusty Rose
    Shade match 85
    $8.49Ulta BeautyUlta Beauty$3.50 less (29%)

    Matches: Very close colourBoth claim smudge and transfer

    Differences: Cool rather than neutral undertoneRose rather than pinkLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 25% ingredient overlap

    Differences: Cool rather than neutral undertone · Rose rather than pink · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  6. Shade match 81
    $24SephoraSephoraCosts $12.01 more

    Matches: Both claim smudge and transferBoth claim hydration

    Differences: Cool rather than neutral undertoneLong-wearing rather than 8-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Close colour · Satin

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort

    Retailer shade note: cool pink

    Medium confidence· Digital match

    View match
  7. #9 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Portrait Pink
    Shade match 85
    $24Ulta BeautyUlta BeautyCosts $12.01 more

    Matches: Same neutral undertoneBoth claim smudge and transferClaims waterproof

    Differences: Long-wearing rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 13% ingredient overlap

    Differences: Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: true pink

    Medium confidence· Digital match

    View match
  8. #10 · Haus Labs

    The Edge Long-Lasting Shaping Lip Liner

    Rose Silk
    Shade match 77
    $24SephoraSephoraCosts $12.01 more

    Matches: Same neutral undertoneBoth claim smudge and transferBoth claim comfort

    Differences: Rose rather than pinkLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Rose rather than pink · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: neutral nude rose

    Medium confidence· Digital match

    View match
  9. #11 · Huda Beauty

    Lip Contour Lip Stain for 12-Hour Wear

    Warm Brown
    Shade match 77
    $25SephoraSephoraCosts $13.01 more

    Matches: Both claim smudge and transferBoth claim comfort

    Differences: Cool rather than neutral undertoneBrown rather than pinkDoes not claim hydration

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    90
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Cool rather than neutral undertone · Brown rather than pink · Does not claim hydration

    Retailer shade note: burnt brown

    Medium confidence· Digital match

    View match
  10. #12 · Kulfi

    Lassi Lips Staining Lip Liner

    Chori Chori
    Shade match 75
    $24SephoraSephoraCosts $12.01 more

    Matches: Both claim smudge and transferBoth claim hydration

    Differences: Cool rather than neutral undertoneMauve rather than pinkDoes not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    95
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: Cool rather than neutral undertone · Mauve rather than pink · Does not claim comfort

    Retailer shade note: medium rose mauve

    Medium confidence· Digital match

    View match
  11. #13 · Yves Saint Laurent

    Kiss Shaper Long-Lasting Sculpting Lip Liner

    106 SPICY SMOKE
    Shade match 75
    $29SephoraSephoraCosts $17.01 more

    Matches: Same longevity: 8-hour wearBoth claim smudge and transfer

    Differences: Warm rather than neutral undertonePlum rather than pinkDoes not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Warm rather than neutral undertone · Plum rather than pink · Does not claim comfort · Does not claim hydration

    Retailer shade note: deep raisin

    Medium confidence· Digital match

    View match
  12. #14 · point of view.

    Trace it Precision Sculpting Lip Liner

    Vintage Mauve
    Shade match 73
    $24SephoraSephoraCosts $12.01 more

    Matches: Both claim smudge and transferBoth claim comfortBoth claim hydration

    Differences: Cool rather than neutral undertoneMauve rather than pink

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    90
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · Mauve rather than pink

    Retailer shade note: rosy mauve

    Medium confidence· Digital match

    View match
  13. #15 · Lawless

    Forget The Filler Definer Lip Liner

    Desert Mauve
    Shade match 90
    $21SephoraSephoraCosts $9.01 more

    Matches: Near-identical swatch colourBoth claim comfort

    Differences: Warm rather than neutral undertoneMauve rather than pinkLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    70

    Looks identical · Satin · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Warm rather than neutral undertone · Mauve rather than pink · Long-wearing rather than 8-hour wear (longevity) · Does not claim smudge and transfer · Does not claim hydration

    Retailer shade note: warm mauve

    Medium confidence· Digital match

    View match
  14. #16 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Trophy Life
    Shade match 82
    $8Ulta BeautyUlta Beauty(product price)$3.99 less (33%)

    Matches: Both claim smudge and transferClaims waterproofBoth claim comfort

    Differences: Cool rather than neutral undertoneLong-wearing rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: mauve pink

    Medium confidence· Digital match

    View match
  15. #17 · Yves Saint Laurent

    Kiss Shaper Long-Lasting Sculpting Lip Liner

    103 BLUSHING NUDE
    Shade match 73
    $29SephoraSephoraCosts $17.01 more

    Matches: Same longevity: 8-hour wearBoth claim smudge and transfer

    Differences: Cool rather than neutral undertoneMauve rather than pinkDoes not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cool rather than neutral undertone · Mauve rather than pink · Does not claim comfort · Does not claim hydration

    Retailer shade note: medium mauve

    Medium confidence· Digital match

    View match
  16. #18 · Versed

    Lip Frame Defining Lip Liner

    Dash
    Shade match 87
    $12.99Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same neutral undertoneBoth claim comfortBoth claim hydration

    Differences: Long-wearing rather than 8-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    100

    Close colour · Matte

    Ingredients (not scored): 12% ingredient overlap

    Differences: Long-wearing rather than 8-hour wear (longevity) · Does not claim smudge and transfer

    Retailer shade note: Neutral Pink

    Medium confidence· Digital match

    View match
  17. #19 · NARS

    Powermatte High Intensity Lip Pencil

    American Woman - 112
    Shade match 75
    $32SephoraSephoraCosts $20.01 more

    Matches: Same neutral undertoneBoth claim smudge and transferBoth claim comfort

    Differences: Rose rather than pinkDoes not claim hydration

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    90
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Rose rather than pink · Does not claim hydration

    Retailer shade note: chestnut rose

    Medium confidence· Digital match

    View match
  18. #20 · m.ph by Mary Phillips

    The Overliner Lip Liner Pencil

    Sizzle
    Shade match 75
    $25SephoraSephoraCosts $13.01 more

    Matches: Both claim smudge and transferBoth claim hydration

    Differences: Warm rather than neutral undertoneNude rather than pinkLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than neutral undertone · Nude rather than pink · Long-wearing rather than 8-hour wear (longevity) · Does not claim comfort

    Retailer shade note: warm rose nude

    Medium confidence· Digital match

    View match
  19. Shade match 77
    $25SephoraSephoraCosts $13.01 more

    Matches: Same neutral undertoneBoth claim smudge and transferClaims waterproof

    Differences: Long-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    100

    Slight colour difference · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: nude pink

    Medium confidence· Digital match

    View match
  20. #22 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    234 Wherever Walnut Light
    Shade match 73
    $26SephoraSephoraCosts $14.01 more

    Matches: Both claim smudge and transferBoth claim comfort

    Differences: Cool rather than neutral undertoneNude rather than pinkLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cool rather than neutral undertone · Nude rather than pink · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: Cool Pink Nude

    Medium confidence· Digital match

    View match
  21. #23 · Huda Beauty

    Lip Contour Lip Stain for 12-Hour Wear

    Rosy Mauve
    Shade match 71
    $25SephoraSephoraCosts $13.01 more

    Matches: Same neutral undertoneBoth claim smudge and transferBoth claim comfort

    Differences: LighterMauve rather than pinkDoes not claim hydration

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    90
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Lighter · Mauve rather than pink · Does not claim hydration

    Retailer shade note: Neutral Mauve

    Medium confidence· Digital match

    View match
  22. #24 · Hourglass

    Shape and Sculpt Lip Liner

    Tease 1.5
    Shade match 70
    $29SephoraSephoraCosts $17.01 more

    Matches: Both claim smudge and transferBoth claim comfortBoth claim hydration

    Differences: LighterCool rather than neutral undertoneLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Lighter · Cool rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: Cool Nude Pink

    Medium confidence· Digital match

    View match
  23. #25 · Tarte

    Maracuja Juicy Lip Liner

    Blush Pink
    Shade match 79
    $23SephoraSephoraCosts $11.01 more

    Matches: Same neutral undertoneBoth claim smudge and transferBoth claim hydration

    Differences: Not listed rather than 8-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 10% ingredient overlap

    Differences: Not listed rather than 8-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  24. #26 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    206 Dreamy Pink
    Shade match 72
    $26SephoraSephoraCosts $14.01 more

    Matches: Both claim smudge and transferBoth claim comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: Warm Medium Pink

    Medium confidence· Digital match

    View match
  25. #27 · Milani

    Understatement Lip Liner

    French Rosé
    Shade match 84
    $4.99$9.99Ulta BeautyUlta Beauty$7 less (58%)

    Matches: Both claim comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than 8-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim smudge and transfer · Does not claim hydration

    Retailer shade note: nude pink

    Medium confidence· Digital match

    View match
  26. #28 · Lawless

    Forget The Filler Definer Lip Liner

    Rosewood
    Shade match 84
    $21SephoraSephoraCosts $9.01 more

    Matches: Both claim comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than 8-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 8-hour wear (longevity) · Does not claim smudge and transfer · Does not claim hydration

    Retailer shade note: warm deep pink

    Medium confidence· Digital match

    View match
  27. #29 · Tarte

    Maracuja Juicy Lip Liner

    Rose
    Shade match 77
    $23Ulta BeautyUlta BeautyCosts $11.01 more

    Matches: Both claim smudge and transferBoth claim hydration

    Differences: Cool rather than neutral undertoneRose rather than pinkNot listed rather than 8-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cool rather than neutral undertone · Rose rather than pink · Not listed rather than 8-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  28. #30 · Natasha Denona

    I Need A Nude Lip Liner

    Natasha
    Shade match 75
    $25SephoraSephoraCosts $13.01 more

    Matches: Same neutral undertoneBoth claim smudge and transferClaims waterproof

    Differences: Long-wearing rather than 8-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 19% ingredient overlap

    Differences: Long-wearing rather than 8-hour wear (longevity) · Does not claim hydration

    Retailer shade note: light neutral pink

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Natasha Denona I Need A Nude Lip Liner in Cherry Blossom, against Milani Keep It Full Plumping Lip Liner in Go All Pout. Every attribute compared, with its share of the score.

ComparedYour shadeGo All PoutClosest shade matchCherry BlossomScore
Shade match60% of overall91
Colour86#b06f76#b86a6fVery close colourColour difference 2.9 (0 is identical)
Depth99LightMediumCloseDepth difference 0.4 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 3 of 4 compared74
Longevity708-hour wearLong-wearingSome differenceYour product claims 8-hour wear; the match says long-wearing without hours
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Format and precisionnot comparableNot listedPencilNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 82/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona I Need A Nude Lip Liner in Cherry Blossom.

Same or better

  • Very close colour
  • Same neutral undertone
  • Both claim smudge and transfer
  • Claims waterproof
  • Both claim comfort

Different

  • Long-wearing longevity instead of 8-hour wear
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionlight dusty pinknatural nude pink
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner in Nectar, against Milani Keep It Full Plumping Lip Liner in Go All Pout. Every attribute compared, with its share of the score.

ComparedYour shadeGo All PoutClosest overall alternativeNectarScore
Shade match60% of overall87
Colour78#b06f76#bd686fClose colourColour difference 3.9 (0 is identical)
Depth100LightDeep / darkCloseDepth difference 0.1 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 2 of 4 compared85
Longevity708-hour wearLong-wearingSome differenceYour product claims 8-hour wear; the match says long-wearing without hours
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableNot listedRetractableNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall70
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 82/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner in Nectar.

Same or better

  • $5.99 less
  • Same neutral undertone
  • Both claim smudge and transfer
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Long-wearing longevity instead of 8-hour wear
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionlight dusty pinkdeep pink
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Natasha Denona I Need A Nude Lip Liner Cherry Blossom

Best price
$25SephoraSephora
Costs $13.01 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative

NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner Nectar

Match price
$6Ulta BeautyUlta Beauty
$5.99 less (50%)

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced · lowest price $5.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.