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Milani Keep It Full Plumping Lip Liner in Hotshot, product photo from Ulta Beauty
1 of 10 · Product · Ulta Beauty
Milani Keep It Full Plumping Lip Liner in Hotshot, texture swatch from Ulta Beauty
2 of 10 · Texture · Ulta Beauty
Milani Keep It Full Plumping Lip Liner in Hotshot, colour swatch from Ulta Beauty
3 of 10 · Swatch · Ulta Beauty
Milani Keep It Full Plumping Lip Liner, range image 4 from Ulta Beauty
4 of 10 · Whole range · Ulta Beauty
Milani Keep It Full Plumping Lip Liner, range image 5 from Ulta Beauty
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Milani Keep It Full Plumping Lip Liner, range image 6 from Ulta Beauty
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Milani Keep It Full Plumping Lip Liner, range image 7 from Ulta Beauty
7 of 10 · Whole range · Ulta Beauty
Milani Keep It Full Plumping Lip Liner, range image 8 from Ulta Beauty
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Milani Keep It Full Plumping Lip Liner, range image 9 from Ulta Beauty
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Milani Keep It Full Plumping Lip Liner, range image 10 from Ulta Beauty
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Official description

spiced toffee brown

Standardised colour

Brown · Deep / dark · Warm undertone Details

Opaque

Price
$11.99Ulta BeautyUlta Beauty

Lowest price $11.97 at Amazon

Where to buy Hotshot (3 stores)

AmazonAmazonBest price$11.97
AmazonView at Amazon
Ulta BeautyUlta Beauty$11.99
Ulta BeautyView at Ulta Beauty
CVSCVS$11.99
CVSView at CVS

Similar to Milani Keep It Full Plumping Lip Liner Hotshot

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Milani Keep It Full Plumping Lip Liner Hotshot, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick

    Sorta $Elfish

    Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade Sorta $Elfish

    • Very close match
    • Colour match · Brown · Deep / dark · Warm

    $26

  2. Lancôme L'Absolu Rouge Cream Lipstick

    238 Si Seulement

    Lancôme L'Absolu Rouge Cream Lipstick, shade 238 Si Seulement

    • Close match
    • Colour match · Brown · Medium · Warm

    $35

Lip gloss

  1. Gisou Honey Infused Hydrating Lip Oil

    Coco Cacao

    Gisou Honey Infused Hydrating Lip Oil, shade Coco Cacao

    • Close match
    • Colour match · Brown · Deep / dark · Warm

    $28

  2. Fenty Beauty Treatz Hydrating + Strengthening Lip Oil

    Cacao

    Fenty Beauty Treatz Hydrating + Strengthening Lip Oil, shade Cacao

    • Close match
    • Colour match · Brown · Deep / dark · Warm

    $25

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

  1. MAC Cosmetics M·A·Cximal Silky Matte Lipstick

    Iconic Photo

    MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Iconic Photo

    • Slightly lighter, so the liner defines it
    • Combination · Brown · Medium · Warm

    $25

  2. L'Oréal Paris Colour Riche Original Satin Lipstick

    Brazil Nut

    L'Oréal Paris Colour Riche Original Satin Lipstick, shade Brazil Nut

    • Slightly lighter, so the liner defines it
    • Combination · Brown · Medium · Warm

    $12.49

Lip gloss

  1. Kylie Cosmetics Supple Kiss Lip Glaze Lip Gloss

    Lovable

    Kylie Cosmetics Supple Kiss Lip Glaze Lip Gloss, shade Lovable

    • Slightly lighter, so the liner defines it
    • Combination · Brown · Medium · Warm

    $21

  2. Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine

    20 Phantôme

    Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine, shade 20 Phantôme

    • Slightly lighter, so the liner defines it
    • Combination · Brown · Deep / dark · Warm

    $64

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. Revlon Super Lustrous Lipstick

    Rum Raisin

    Revlon Super Lustrous Lipstick, shade Rum Raisin

    • Contrast: plum with brown
    • Combination · Plum · Deep / dark · Warm

    $11.99

  2. Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

    66 Skin Deep

    Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 66 Skin Deep

    • Contrast: lighter
    • Combination · Nude · Deep / dark · Warm

    $16

Lip gloss

  1. Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil

    8B That Pink

    Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil, shade 8B That Pink

    • Contrast: rose with brown
    • Combination · Rose · Medium · Warm

    $43

  2. Dior Addict Lip Glow Balm

    020 Mahogany

    Dior Addict Lip Glow Balm, shade 020 Mahogany

    • Contrast: nude with brown
    • Combination · Nude · Medium · Warm

    $42

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. Gisou Honey Infused Hydrating Lip Oil

    Coco Cacao

    Gisou Honey Infused Hydrating Lip Oil, shade Coco Cacao

    • Sheer gloss: adds shine, small colour change
    • Colour match · Brown · Deep / dark · Warm

    $28

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#874b33
L* 38.6 a* 23.0 b* 25.2
Colour family
Brown
from the description (“brown”)
Colour depth
Deep / dark
from the swatch colour
Undertone
Warm
from the swatch colour
Colour description
Not listed
not stated
Texture
Not listed
not stated
Opacity
Opaque
the product's attributes
Shimmer
Not listed
not stated

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.

All shades in this range (6)

Milani Keep It Full Plumping Lip Liner