All 10 imagesFewer images
Official description
rich chocolate brown
Standardised colour
Brown · Deep / dark · Cool undertone · chocolate Details
Opaque
Ulta BeautyWhere to buy Fire Sign (2 stores)
AmazonSee price at AmazonView at AmazonUlta Beauty$11.99View at Ulta BeautySimilar to Milani Keep It Full Plumping Lip Liner Fire Sign
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Milani Keep It Full Plumping Lip Liner Fire Sign, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick
Film Noir
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Film Noir
- Very close match
- Colour match · Brown · Deep / dark · Cool
$25
Bare M·A·Cximal
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Bare M·A·Cximal
- Close match
- Colour match · Brown · Deep / dark · Neutral
$25
View at Sephora
Lip gloss
Mine
Patrick Ta Major Volume Plumping Lip Gloss, shade Mine
- Close match
- Colour match · Brown · Deep / dark · Neutral
$26
Coconut Bingsoo
Glow Recipe Glass Balm Lip Treatment for Shine & Hydration, shade Coconut Bingsoo
- Close match
- Colour match · Brown · Deep / dark · Cool
$22
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick
Good For You!
MAC Cosmetics Powder Kiss Hazy Matte Lipstick, shade Good For You!
- Slightly lighter, so the liner defines it
- Combination · Brown · Deep / dark · Cool
$27
Live On The Edge
Maybelline SuperStay Ink Crayon Lipstick, shade Live On The Edge
- Slightly lighter, so the liner defines it
- Combination · Brown · Deep / dark · Cool
$12.99
Lip gloss
Cocoa
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss, shade Cocoa
- Slightly lighter, so the liner defines it
- Combination · Brown · Deep / dark · Cool
$26
06 Espresso Stardust
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid, shade 06 Espresso Stardust
- Slightly lighter, so the liner defines it
- Combination · Brown · Deep / dark · Cool
$40
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
Straps Up
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade Straps Up
- Contrast: nude with brown
- Combination · Nude · Deep / dark · Cool
$11
Unrestrained – 886
NARS Explicit Lipstick, shade Unrestrained – 886
- Contrast: plum with brown
- Combination · Plum · Deep / dark · Cool
$42
Lip gloss
Fig
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil, shade Fig
- Contrast: plum with brown
- Combination · Plum · Deep / dark · Cool
$24
Resin
ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture, shade Resin
- Contrast: plum with brown
- Combination · Plum · Deep / dark · Cool
$26
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss
Mine
Patrick Ta Major Volume Plumping Lip Gloss, shade Mine
- Sheer gloss: adds shine, small colour change
- Colour match · Brown · Deep / dark · Neutral
$26
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #51302e
- L* 23.9 a* 14.8 b* 7.6
- Colour family
- Brown
- from the description (“brown”)
- Colour depth
- Deep / dark
- from the description (“rich”)
- Undertone
- Cool
- from the swatch colour
- Colour description
- Chocolate
- from the description (“rich chocolate brown”)
- Texture
- Not listed
- not stated
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.