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Milani Keep It Full Plumping Lip Liner in Over The Top, product photo from Ulta Beauty
1 of 10 · Product · Ulta Beauty
Milani Keep It Full Plumping Lip Liner in Over The Top, texture swatch from Ulta Beauty
2 of 10 · Texture · Ulta Beauty
Milani Keep It Full Plumping Lip Liner in Over The Top, colour swatch from Ulta Beauty
3 of 10 · Swatch · Ulta Beauty
Milani Keep It Full Plumping Lip Liner, range image 4 from Ulta Beauty
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Milani Keep It Full Plumping Lip Liner, range image 5 from Ulta Beauty
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Milani Keep It Full Plumping Lip Liner, range image 6 from Ulta Beauty
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Milani Keep It Full Plumping Lip Liner, range image 7 from Ulta Beauty
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Milani Keep It Full Plumping Lip Liner, range image 8 from Ulta Beauty
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Milani Keep It Full Plumping Lip Liner, range image 9 from Ulta Beauty
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Milani Keep It Full Plumping Lip Liner, range image 10 from Ulta Beauty
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Official description

warm mauve pink

Standardised colour

Pink · Medium · Warm undertone Details

Opaque

Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.

Best price
$11.99Ulta BeautyUlta Beauty

Where to buy Over The Top (3 stores)

AmazonAmazonSee price at Amazon
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Ulta BeautyUlta BeautyBest price$11.99
Ulta BeautyView at Ulta Beauty
CVSCVSBest price$11.99
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Similar to Milani Keep It Full Plumping Lip Liner Over The Top

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Milani Keep It Full Plumping Lip Liner Over The Top, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. Buxom Full-On Satin Lipstick

    Body-Con

    Buxom Full-On Satin Lipstick, shade Body-Con

    • Close match
    • Colour match · Pink · Medium · Warm

    $27

  2. L'Oréal Paris Colour Riche Original Satin Lipstick

    177 Nu Authentique

    L'Oréal Paris Colour Riche Original Satin Lipstick, shade 177 Nu Authentique

    • Close match
    • Colour match · Pink · Medium · Warm

    $6.99

Lip gloss

  1. Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine

    04 Exquise

    Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine, shade 04 Exquise

    • Close match
    • Colour match · Mauve · Deep / dark · Neutral

    $64

  2. Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss

    Passionfruit Breeze

    Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss, shade Passionfruit Breeze

    • Close match
    • Colour match · Rose · Medium · Neutral

    $18

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

  1. Dior Addict Shine Lipstick

    521 Diorelita

    Dior Addict Shine Lipstick, shade 521 Diorelita

    • Slightly lighter, so the liner defines it
    • Combination · Pink · Medium · Neutral

    $48

  2. L'Oréal Paris Colour Riche Original Satin Lipstick

    Peony Pink

    L'Oréal Paris Colour Riche Original Satin Lipstick, shade Peony Pink

    • Slightly lighter, so the liner defines it
    • Combination · Pink · Medium · Warm

    $12.49

Lip gloss

  1. Glow Recipe Glass Balm Lip Treatment for Shine & Hydration

    Fig Bingsoo

    Glow Recipe Glass Balm Lip Treatment for Shine & Hydration, shade Fig Bingsoo

    • Slightly lighter, so the liner defines it
    • Combination · Pink · Medium · Neutral

    $22

  2. rhode Peptide Lip Tint Nourishing Glaze

    Salty Tan - soft mauve

    rhode Peptide Lip Tint Nourishing Glaze, shade Salty Tan - soft mauve

    • Slightly lighter, so the liner defines it
    • Combination · Pink · Medium · Neutral

    $20

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick

    Luv Ya Backtalk

    Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick, shade Luv Ya Backtalk

    • Contrast: deeper
    • Combination · Pink · Medium · Warm

    $28

  2. Revlon Super Lustrous Lipstick

    Smoky Rose

    Revlon Super Lustrous Lipstick, shade Smoky Rose

    • Contrast: rose with pink
    • Combination · Rose · Medium · Warm

    $11.99

Lip gloss

  1. Buxom Full-On Plumping Lip Polish

    Trixie

    Buxom Full-On Plumping Lip Polish, shade Trixie

    • Contrast: rose with pink
    • Combination · Rose · Medium · Warm

    $26

  2. NARS Afterglow Lip Shine Gloss

    Dolce Vita

    NARS Afterglow Lip Shine Gloss, shade Dolce Vita

    • Contrast: rose with pink
    • Combination · Rose · Medium · Neutral

    $32

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine

    04 Exquise

    Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine, shade 04 Exquise

    • Sheer gloss: adds shine, small colour change
    • Combination · Mauve · Deep / dark · Neutral

    $64

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#994958
L* 41.6 a* 35.0 b* 7.1
Colour family
Pink
from the description (“pink”)
Colour depth
Medium
from the swatch colour
Undertone
Warm
from the description (“warm”)
Colour description
Not listed
not stated
Texture
Not listed
not stated
Opacity
Opaque
the product's attributes
Shimmer
Not listed
not stated

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.

All shades in this range (6)

Milani Keep It Full Plumping Lip Liner