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Official description
shimmering plum with gold reflects
Standardised colour
Plum · Deep / dark · Cool undertone Details
Shimmer finish · Shimmer
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Where to buy Alchemy (1 store)
Similar to Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm Alchemy
The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm Alchemy, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip liner shades close to this lip gloss's colour, family and depth.
Lipstick

Night Mauve
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Night Mauve
- Close match
- Colour match · Plum · Medium · Cool
$64
824 Saint Germain
Dior Rouge Dior Lipstick, shade 824 Saint Germain
- Close match
- Colour match · Plum · Deep / dark · Cool
$50
Lip liner
Plummy
Clinique Quickliner For Lips Lip Liner, shade Plummy
- Very close match
- Colour match · Plum · Deep / dark · Neutral
$25
66 Mahogany Mauve
Lancôme Lip Idôle Lip Shaper, shade 66 Mahogany Mauve
- Close match
- Colour match · Berry · Deep / dark · Cool
$25
Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.
Lip liner

450 Dramatic Plum
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner, shade 450 Dramatic Plum
- Slightly deeper for definition
- Combination · Plum · Deep / dark · Cool
$26

450 Dramatic Plum
Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner, shade 450 Dramatic Plum
- Slightly deeper for definition
- Combination · Plum · Deep / dark · Cool
$27
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick

Rose Brown
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Rose Brown
- Contrast: brown with plum
- Combination · Brown · Medium · Neutral
$26
Charmer
Maybelline SuperStay Matte Ink Liquid Lipstick, shade Charmer
- Contrast: brown with plum
- Combination · Brown · Medium · Cool
$12.99
Lip liner
Brown'd Out
Fenty Beauty Trace'd Out Pencil Lip Liner, shade Brown'd Out
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$24
Spice
Milani Color Statement Lip Liner, shade Spice
- Contrast: brown with plum
- Combination · Brown · Medium · Neutral
$6.49
The opacity of Alchemy is not listed, so how much it changes the colour underneath is not known.
Lipstick

Night Mauve
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Night Mauve
- Close colour to wear under it
- Colour match · Plum · Medium · Cool
$64
824 Saint Germain
Dior Rouge Dior Lipstick, shade 824 Saint Germain
- Close colour to wear under it
- Colour match · Plum · Deep / dark · Cool
$50
Lip liner
Plummy
Clinique Quickliner For Lips Lip Liner, shade Plummy
- Close colour to wear under it
- Colour match · Plum · Deep / dark · Neutral
$25
66 Mahogany Mauve
Lancôme Lip Idôle Lip Shaper, shade 66 Mahogany Mauve
- Complementary colour to wear under it
- Combination · Berry · Deep / dark · Cool
$25
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #7e4047
- L* 35.1 a* 27.5 b* 8.0
- Colour family
- Plum
- from the description (“plum”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the description (“plum”)
- Colour description
- Not listed
- not stated
- Finish
- Shimmer
- this shade's description
- Transparency
- Not listed
- not stated
- Shimmer
- Yes
- this shade's description
Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (23)
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm- Charmmid-tone rosy mauve
- Brown Sugarrich amber brown
- Enigmanude cocoa brown
- Toyeddusty mauve
- Twirlsoft rosewood
- Gingerlinewarm cinnamon nude
- Silknude rosy brown
- Nudeishbare nude
- Sunsettersoft caramel nude
- Echonude café latte
- Sugarcoatpale peachy-pink nude
- Daydreamsoft rosy nude
- Phantomblack violet
- Paradisobright coral-red
- Magneticashimmering bright amethyst
- Riddle Redvivid cranberry red
- Blushcorerich mulberry
- Alchemyshimmering plum with gold reflects(this shade)
- Temptedrich burgundy
- Figmentdeep plum noir
- Vellumwarm espresso brown
- Neon Rosebubble gum pink
- Fizzyshimmering candy pink