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Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Alchemy, product photo from Sephora
1 of 10 · Product · Sephora
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Alchemy, image 2 from Sephora
2 of 10 · Shown for Alchemy · Sephora
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Alchemy, image 3 from Sephora
3 of 10 · Shown for Alchemy · Sephora
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Alchemy, image 4 from Sephora
4 of 10 · Shown for Alchemy · Sephora
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Alchemy, image 5 from Sephora
5 of 10 · Shown for Alchemy · Sephora
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Alchemy, image 6 from Sephora
6 of 10 · Shown for Alchemy · Sephora
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Alchemy, image 7 from Sephora
7 of 10 · Shown for Alchemy · Sephora
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Alchemy, image 8 from Sephora
8 of 10 · Shown for Alchemy · Sephora
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Alchemy, image 9 from Sephora
9 of 10 · Shown for Alchemy · Sephora
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Alchemy, image 10 from Sephora
10 of 10 · Shown for Alchemy · Sephora
All 10 images

Official description

shimmering plum with gold reflects

Standardised colour

Plum · Deep / dark · Cool undertone Details

Shimmer finish · Shimmer

Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.

Price
$18SephoraSephora

Where to buy Alchemy (1 store)

SephoraSephora$18
SephoraView at Sephora

Similar to Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm Alchemy

The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm Alchemy, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip liner shades close to this lip gloss's colour, family and depth.

Lipstick

  1. Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear

    Night Mauve

    Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Night Mauve

    • Close match
    • Colour match · Plum · Medium · Cool

    $64

  2. Dior Rouge Dior Lipstick

    824 Saint Germain

    Dior Rouge Dior Lipstick, shade 824 Saint Germain

    • Close match
    • Colour match · Plum · Deep / dark · Cool

    $50

Lip liner

  1. Clinique Quickliner For Lips Lip Liner

    Plummy

    Clinique Quickliner For Lips Lip Liner, shade Plummy

    • Very close match
    • Colour match · Plum · Deep / dark · Neutral

    $25

  2. Lancôme Lip Idôle Lip Shaper

    66 Mahogany Mauve

    Lancôme Lip Idôle Lip Shaper, shade 66 Mahogany Mauve

    • Close match
    • Colour match · Berry · Deep / dark · Cool

    $25

Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.

Lip liner

  1. Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner

    450 Dramatic Plum

    Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner, shade 450 Dramatic Plum

    • Slightly deeper for definition
    • Combination · Plum · Deep / dark · Cool

    $26

  2. Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner

    450 Dramatic Plum

    Make Up For Ever Artist Color Pencil Extreme Smudge-Proof Lip Liner, shade 450 Dramatic Plum

    • Slightly deeper for definition
    • Combination · Plum · Deep / dark · Cool

    $27

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick

    Rose Brown

    Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Rose Brown

    • Contrast: brown with plum
    • Combination · Brown · Medium · Neutral

    $26

  2. Maybelline SuperStay Matte Ink Liquid Lipstick

    Charmer

    Maybelline SuperStay Matte Ink Liquid Lipstick, shade Charmer

    • Contrast: brown with plum
    • Combination · Brown · Medium · Cool

    $12.99

Lip liner

  1. Fenty Beauty Trace'd Out Pencil Lip Liner

    Brown'd Out

    Fenty Beauty Trace'd Out Pencil Lip Liner, shade Brown'd Out

    • Contrast: deeper
    • Combination · Brown · Deep / dark · Cool

    $24

  2. Milani Color Statement Lip Liner

    Spice

    Milani Color Statement Lip Liner, shade Spice

    • Contrast: brown with plum
    • Combination · Brown · Medium · Neutral

    $6.49

The opacity of Alchemy is not listed, so how much it changes the colour underneath is not known.

Lipstick

  1. Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear

    Night Mauve

    Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Night Mauve

    • Close colour to wear under it
    • Colour match · Plum · Medium · Cool

    $64

  2. Dior Rouge Dior Lipstick

    824 Saint Germain

    Dior Rouge Dior Lipstick, shade 824 Saint Germain

    • Close colour to wear under it
    • Colour match · Plum · Deep / dark · Cool

    $50

Lip liner

  1. Clinique Quickliner For Lips Lip Liner

    Plummy

    Clinique Quickliner For Lips Lip Liner, shade Plummy

    • Close colour to wear under it
    • Colour match · Plum · Deep / dark · Neutral

    $25

  2. Lancôme Lip Idôle Lip Shaper

    66 Mahogany Mauve

    Lancôme Lip Idôle Lip Shaper, shade 66 Mahogany Mauve

    • Complementary colour to wear under it
    • Combination · Berry · Deep / dark · Cool

    $25

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#7e4047
L* 35.1 a* 27.5 b* 8.0
Colour family
Plum
from the description (“plum”)
Colour depth
Deep / dark
from the swatch colour
Undertone
Cool
from the description (“plum”)
Colour description
Not listed
not stated
Finish
Shimmer
this shade's description
Transparency
Not listed
not stated
Shimmer
Yes
this shade's description

Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.