Kiss Theory Hydrating Glossy Shine Lip Balm

What it is: A hybrid gel-balm lip color delivering hydration, high-impact pigment, and glossy shine with a lightweight, nonsticky feel. Formulation Type: Lipstick Benefits: Hydrating Highlighted Ingredients: - Hyaluronic Acid: Hydrates and plumps for fuller-looking lips. - Vitamin E: Nourishes and softens for smooth comfort with antioxidant benefits. - Candelilla Wax: Enhances payoff, shine, and smooth glide. Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free. What Else You Need to Know: Cushion the kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, hydration, and a glossy finish with a lightweight, nonsticky feel that smooths the look of lips in one swipe for a kiss-worthy finish. Clinical Results: Based on a consumer perception study of 50 women, after first use: - 100% said lips felt nourished after first use - 100% agreed it applies smoothly - 98% said lips felt softer and more hydrated - 98% said lips looked healthier after first use - 94% agreed lips felt more comfortable and instantly more cushioned