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Official description
vivid cranberry red
Standardised colour
Red · Deep / dark · Cool undertone Details
High shine finish
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Where to buy Riddle Red (1 store)
Similar to Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm Riddle Red
The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm Riddle Red, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip liner shades close to this lip gloss's colour, family and depth.
Lipstick

509 - Rosso Ancora
Gucci Glow & Care Shine Lipstick, shade 509 - Rosso Ancora
- Very close match
- Colour match · Red · Deep / dark · Cool
$49
Founder
Maybelline SuperStay Matte Ink Liquid Lipstick, shade Founder
- Close match
- Colour match · Red · Deep / dark · Cool
$12.99
Lip liner
Bordeaux Bisous
L'Oréal Paris Blurfiller Blurring Lip Contour, shade Bordeaux Bisous
- Close match
- Colour match · Red · Deep / dark · Cool
$12.99
Cabaret
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Cabaret
- Close match
- Colour match · Red · Deep / dark · Cool
$6
Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.
Lip liner
melodies
R.E.M. Beauty At The Borderline Lip Liner Pencil, shade melodies
- Slightly deeper for definition
- Combination · Red · Deep / dark · Neutral
$20

Silhouette 6
Hourglass Shape and Sculpt Lip Liner, shade Silhouette 6
- Slightly deeper for definition
- Combination · Red · Deep / dark · Cool
$29
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
On My Mind
MAC Cosmetics Powder Kiss Hazy Matte Lipstick, shade On My Mind
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$27
VELVET CHOKER
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint, shade VELVET CHOKER
- Contrast: lighter
- Combination · Berry · Medium · Cool
$12.99
Lip liner
They So Vine
Fenty Beauty Trace'd Out Pencil Lip Liner, shade They So Vine
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$24

Code Word
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner, shade Code Word
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$16
The opacity of Riddle Red is not listed, so how much it changes the colour underneath is not known.
Lipstick

509 - Rosso Ancora
Gucci Glow & Care Shine Lipstick, shade 509 - Rosso Ancora
- Close colour to wear under it
- Colour match · Red · Deep / dark · Cool
$49
Founder
Maybelline SuperStay Matte Ink Liquid Lipstick, shade Founder
- Close colour to wear under it
- Colour match · Red · Deep / dark · Cool
$12.99
Lip liner
Bordeaux Bisous
L'Oréal Paris Blurfiller Blurring Lip Contour, shade Bordeaux Bisous
- Close colour to wear under it
- Colour match · Red · Deep / dark · Cool
$12.99
Cabaret
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Cabaret
- Close colour to wear under it
- Colour match · Red · Deep / dark · Cool
$6
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #7d2132
- L* 28.6 a* 40.5 b* 12.6
- Colour family
- Red
- from the description (“red”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the description (“cranberry”)
- Colour description
- Not listed
- not stated
- Finish
- High shine
- the product's attributes
- Transparency
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (23)
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm- Charmmid-tone rosy mauve
- Brown Sugarrich amber brown
- Enigmanude cocoa brown
- Toyeddusty mauve
- Twirlsoft rosewood
- Gingerlinewarm cinnamon nude
- Silknude rosy brown
- Nudeishbare nude
- Sunsettersoft caramel nude
- Echonude café latte
- Sugarcoatpale peachy-pink nude
- Daydreamsoft rosy nude
- Phantomblack violet
- Paradisobright coral-red
- Magneticashimmering bright amethyst
- Riddle Redvivid cranberry red(this shade)
- Blushcorerich mulberry
- Alchemyshimmering plum with gold reflects
- Temptedrich burgundy
- Figmentdeep plum noir
- Vellumwarm espresso brown
- Neon Rosebubble gum pink
- Fizzyshimmering candy pink