Official description
cranberry red
Standardised colour
Red · Deep / dark · Cool undertone Details
Matte finish · Opaque
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Ulta BeautyProduct price; this shade is not separately priced · Lowest price $9.82 at Walmart
Where to buy Founder (5 stores)
AmazonSee price at AmazonView at Amazon
WalmartBest price$9.82View at Walmart
Targetfrom $9.89 · product priceView at Target
CVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautySimilar to Maybelline SuperStay Matte Ink Liquid Lipstick Founder
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Maybelline SuperStay Matte Ink Liquid Lipstick Founder, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss
Riddle Red
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Riddle Red
- Close match
- Colour match · Red · Deep / dark · Cool
$18
View at SephoraLip liner
Cabaret
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Cabaret
- Close match
- Colour match · Red · Deep / dark · Cool
$6
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner
Bordeaux Bisous
L'Oréal Paris Blurfiller Blurring Lip Contour, shade Bordeaux Bisous
- Slightly deeper for definition
- Combination · Red · Deep / dark · Cool
$12.99
Silhouette 6
Hourglass Shape and Sculpt Lip Liner, shade Silhouette 6
- Slightly deeper for definition
- Combination · Red · Deep / dark · Cool
$29
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss
006 Berry
Taffy
Maybelline Lifter Gloss Candy Drop Lip Gloss with Hyaluronic Acid, shade Taffy
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$12.99
Lip liner
Morado.02
AORA México HÁBLAME Longwear Creamy Lip Liner with Vitamins C & E, shade Morado.02
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$25
714 Full Red
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner, shade 714 Full Red
- Contrast: lighter
- Combination · Red · Medium · Neutral
$26
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss
Riddle Red
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Riddle Red
- Gloss: opacity not listed
- Colour match · Red · Deep / dark · Cool
$18
Pearl
Maybelline Lifter Gloss with Hyaluronic Acid, shade Pearl
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$12.99
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #7a2739
- L* 29.1 a* 37.5 b* 8.6
- Colour family
- Red
- from the description (“red”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the description (“cranberry”)
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (36)
Maybelline SuperStay Matte Ink Liquid Lipstick- Charmermidtone mauvy brown
- Renegadeintense warm brown
- Championintense cool brown
- Pioneerwine red
- Romanticvivid pink
- Loyalistmuted neutral nude
- Dreamerdusty mauve
- Loverdusty rose
- Voyagerpurple brown
- Rulermuted cranberry
- Seductressgriege rose
- Poetmuted pink nude
- Amazonianterracotta nude
- Foundercranberry red(this shade)
- Artisttrue fuschia
- Inspirermauvey pink
- Self-Starterbrown pink nude
- Dancerwarm brick red
- Composerrich mahogany
- Revolutionarymid-tone mauve
- Ringleaderwarm rose
- Savantsoft plum
- Thrill Seekermidnight black
- Insidermidtone yellow brown
- Entertainermidtone rusty brown
- Vixenintense blackened brown
- MoverNo retailer description
- Ground-BreakerNo retailer description
- HustlerNo retailer description
- ExhilaratorNo retailer description
- 40 BelieverNo retailer description
- 95 VisionaryNo retailer description
- 135 GlobetrotterNo retailer description
- 150 PathfinderNo retailer description
- 325 Shot CallerNo retailer description
- 330 InnovatorNo retailer description