Official description
No official description
Standardised colour
Plum · Deep / dark · Cool undertone Details
Matte finish · Opaque
Where to buy 40 Believer (2 stores)
AmazonSee price at AmazonView at Amazon
Walmart$7.20 · out of stockView at WalmartSimilar to Maybelline SuperStay Matte Ink Liquid Lipstick 40 Believer
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Maybelline SuperStay Matte Ink Liquid Lipstick 40 Believer, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss
Plum
Refy Lip Gloss with Hyaluronic Acid, shade Plum
- Very close match
- Colour match · Plum · Deep / dark · Cool
$20
View at SephoraLip liner
Nightmoth
MAC Cosmetics Lipglazer Glossy Liner, shade Nightmoth
- Very close match
- Colour match · Plum · Deep / dark · Cool
$25
They So Vine
Fenty Beauty Trace'd Out Pencil Lip Liner, shade They So Vine
- Close match
- Colour match · Berry · Deep / dark · Cool
$24
View at Ulta BeautyLip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner
PLUMped
Sacheu Peel Off Lip Liner STAY-N, shade PLUMped
- Slightly deeper for definition
- Combination · Plum · Deep / dark · Cool
$14
Powerful Plum
Buxom Power Line Plumping Lip Liner, shade Powerful Plum
- Slightly deeper for definition
- Combination · Plum · Deep / dark · Cool
$24
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss
Dolly Deep
Buxom Full-On Plumping Lip Polish, shade Dolly Deep
- Contrast: mauve with plum
- Combination · Mauve · Deep / dark · Cool
$26
Mocha Remix
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint, shade Mocha Remix
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Cool
$23
Lip liner
66 Mahogany Mauve
Lancôme Lip Idôle Lip Shaper, shade 66 Mahogany Mauve
- Contrast: berry with plum
- Combination · Berry · Deep / dark · Cool
$25
Very Berry
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil, shade Very Berry
- Contrast: berry with plum
- Combination · Berry · Deep / dark · Cool
$23
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss
Plum
Refy Lip Gloss with Hyaluronic Acid, shade Plum
- Gloss: opacity not listed
- Colour match · Plum · Deep / dark · Cool
$20
Pearl
Maybelline Lifter Gloss with Hyaluronic Acid, shade Pearl
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$12.99
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #6e1745
- L* 24.8 a* 41.4 b* -6.0
- Colour family
- Plum
- from the swatch colour
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the swatch colour
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (36)
Maybelline SuperStay Matte Ink Liquid Lipstick- Charmermidtone mauvy brown
- Renegadeintense warm brown
- Championintense cool brown
- Pioneerwine red
- Romanticvivid pink
- Loyalistmuted neutral nude
- Dreamerdusty mauve
- Loverdusty rose
- Voyagerpurple brown
- Rulermuted cranberry
- Seductressgriege rose
- Poetmuted pink nude
- Amazonianterracotta nude
- Foundercranberry red
- Artisttrue fuschia
- Inspirermauvey pink
- Self-Starterbrown pink nude
- Dancerwarm brick red
- Composerrich mahogany
- Revolutionarymid-tone mauve
- Ringleaderwarm rose
- Savantsoft plum
- Thrill Seekermidnight black
- Insidermidtone yellow brown
- Entertainermidtone rusty brown
- Vixenintense blackened brown
- MoverNo retailer description
- Ground-BreakerNo retailer description
- HustlerNo retailer description
- ExhilaratorNo retailer description
- 40 BelieverNo retailer description(this shade)
- 95 VisionaryNo retailer description
- 135 GlobetrotterNo retailer description
- 150 PathfinderNo retailer description
- 325 Shot CallerNo retailer description
- 330 InnovatorNo retailer description