Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same finish: matte· Claims comfort
Differences: Noticeably different swatch colour· Berry rather than plum· Buildable rather than opaque (opacity)
Score details
Shade match
67
Finish & visual result
84
Wear & performance
70
Comfort & suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Buildable rather than opaque (opacity) · 10-hour wear rather than 16-hour wear (longevity)
Matches: Same cool undertone· Same finish: matte· Claims transfer resistance
Differences: Noticeably different swatch colour· Lighter· Berry rather than plum
Score details
Shade match
65
Finish & visual result
84
Wear & performance
58
Comfort & suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than plum · Buildable rather than opaque (opacity) · 10-hour wear rather than 16-hour wear (longevity)
L'Oréal Paris Colour Riche Original Satin Lipstick in 124 S'il Vou Plait, against Maybelline SuperStay Matte Ink Liquid Lipstick in 40 Believer. Every attribute compared, with its share of the score.
ComparedYour shade40 BelieverClosest shade match124 S'il Vou PlaitHow they compareScore
Shade match60% of overall86
Colour60%79#6e1745#6f0038Close colourColour difference 3.8 (0 is identical)
Depth15%94Deep / darkDeep / darkSameDepth difference 3.3 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100PlumPlumSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared78
Finish55%78MatteSatinCloseSatin finish rather than matte
Opacity45%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall40
Longevity60%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 75/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Juvia's Place The Berries Velvety Matte Lipstick in Drama Queen, against Maybelline SuperStay Matte Ink Liquid Lipstick in 40 Believer. Every attribute compared, with its share of the score.
ComparedYour shade40 BelieverClosest overall alternativeDrama QueenHow they compareScore
Shade match60% of overall80
Colour60%78#6e1745#5e1b3aClose colourColour difference 3.9 (0 is identical)
Depth15%91Deep / darkDeep / darkSameDepth difference 4.3 on the 0–100 scale
Wear & performance15% of overall · 1 of 2 compared70
Longevity60%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 81/100Shade match 80/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Walgreens
Ulta BeautyPrice unavailable
Sephora
