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SuperStay Matte Ink Liquid Lipstick Founder dupes and alternatives Maybelline

Red · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Gucci Oil-In-Water Tint Hydrating Lip Stain 129 Paula Maple

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
Gucci
129 Paula Maple
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: —
Shade match
97out of 100
Colour
96
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $29.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative: Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick Rum Punch

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

The match
Anastasia Beverly Hills
Rum Punch
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Comfort (Comfort & suitability)
40
Best price
$26Ulta BeautyUlta Beauty
Costs $13.01 more

Your shade $12.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revlon

    ColorStay Overtime Lipcolor

    Limitless Black Cherry
    Shade match 90
    $14.49CVSCVSCosts $1.50 more

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: 16-hour wear

    No material differences in the data we have.

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Medium confidence· Digital match

    View match
  2. #4 · Gucci

    Glow & Care Shine Lipstick

    509 - Rosso Ancora
    Shade match 90
    $49SephoraSephoraCosts $36.01 more

    Matches: Same cool undertoneSame opacity: opaqueClaims hydration

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: the iconic red

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    SuperStay Ink Crayon Lipstick

    Make It Happen
    Shade match 91
    $6.49$12.99Ulta BeautyUlta Beauty$6.50 less (50%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Berry rather than redLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    50

    Very close colour · Matte

    Ingredients (not scored): 18% ingredient overlap

    Differences: Berry rather than red · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: true berry

    Medium confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    14 Blackberry Sorbet
    Shade match 85
    $16SephoraSephoraCosts $3.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: 10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte deep berry red

    Medium confidence· Digital match

    View match
  5. #7 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Diva
    Shade match 78
    $25SephoraSephoraCosts $12.01 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Plum rather than red

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Plum rather than red

    Retailer shade note: intense reddish burgundy

    Medium confidence· Digital match

    View match
  6. #8 · Revlon

    ColorStay Overtime Lipcolor

    Blush Hour
    Shade match 78
    $14.49CVSCVSCosts $1.50 more

    Matches: Very close colourSame cool undertoneSame opacity: opaque

    Differences: Plum rather than red

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Plum rather than red

    Medium confidence· Digital match

    View match
  7. #9 · Gucci

    Velvet Matte Lipstick

    509 Rosso Ancora
    Shade match 83
    $49SephoraSephoraCosts $36.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: cranberry scarlet

    Medium confidence· Digital match

    View match
  8. #10 · Juvia's Place

    The Reds Cherry Velvety Matte Lipstick

    The Perfect Red
    Shade match 78
    $15Ulta BeautyUlta BeautyCosts $2.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: blue red

    Medium confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Ruby Woo
    Shade match 74
    $25Ulta BeautyUlta BeautyCosts $12.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: vivid blue red

    Medium confidence· Digital match

    View match
  10. #12 · Buxom

    Full-On Satin Lipstick

    Magenta Maven
    Shade match 91
    $27Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Very close colourSame cool undertoneClaims comfort

    Differences: Berry rather than redNot listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    91
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour · Satin

    Ingredients (not scored): 2% ingredient overlap

    Differences: Berry rather than red · Not listed rather than 16-hour wear (longevity)

    Retailer shade note: berry

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    94 Cherry Moon
    Shade match 79
    $16SephoraSephoraCosts $3.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: 10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte red cherry red

    Medium confidence· Digital match

    View match
  12. Shade match 74
    $24SephoraSephoraCosts $11.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: LighterLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: deep dark red

    Medium confidence· Digital match

    View match
  13. #15 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Goal Getter
    Shade match 73
    $13Ulta BeautyUlta BeautyCosts $0.01 more

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: 16-hour wear

    Differences: LighterBerry rather than red

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 18% ingredient overlap

    Differences: Lighter · Berry rather than red

    Retailer shade note: deep raspberry

    Medium confidence· Digital match

    View match
  14. #16 · Dior

    Rouge Dior Lipstick

    964 Ambitious
    Shade match 76
    $50SephoraSephoraCosts $37.01 more

    Matches: Same cool undertoneSame opacity: opaqueClaims comfort

    Differences: Lighter

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    80
    Comfort & suitability
    40

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter

    Retailer shade note: a deep plum red

    Medium confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Captive Audience
    Shade match 71
    $25Ulta BeautyUlta Beauty(product price)Costs $12.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Plum rather than red

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Plum rather than red

    Retailer shade note: pinkish plum

    Medium confidence· Digital match

    View match
  16. #18 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    84 Rose Redux
    Shade match 76
    $16SephoraSephoraCosts $3.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: 10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte pink red

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    213 Le Plum Dominant
    Shade match 72
    $13.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame finish: matteSame longevity: 16-hour wear

    Differences: Warm rather than cool undertonePlum rather than red

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Plum rather than red

    Retailer shade note: warm medium burgundy

    Medium confidence· Digital match

    View match
  18. #20 · Pat McGrath Labs

    MatteTrance Lipstick

    Guinevere
    Shade match 80
    $39SephoraSephoraCosts $26.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: LighterNot listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter · Not listed rather than 16-hour wear (longevity)

    Retailer shade note: blooded crimson

    Medium confidence· Digital match

    View match
  19. #21 · Juvia's Place

    The Wines Velvety Matte Lipstick

    Rude Girl
    Shade match 72
    $15Ulta BeautyUlta BeautyCosts $2.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: dark red

    Medium confidence· Digital match

    View match
  20. #22 · Maybelline

    Super Stay Teddy Tint Long Lasting Matte Lip Tint

    Wild at Heart
    Shade match 78
    $12.99Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Buildable rather than opaque (opacity)

    Score details
    Shade match
    78
    Finish & visual result
    84
    Wear & performance
    64
    Comfort & suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 51% ingredient overlap

    Differences: Buildable rather than opaque (opacity)

    Retailer shade note: deep red

    Medium confidence· Digital match

    View match
  21. #23 · Anastasia Beverly Hills

    Lip Velvet Full-Pigment Lip Mousse

    Pomegranate
    Shade match 78
    $28SephoraSephoraCosts $15.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Berry rather than redNot listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Berry rather than red · Not listed rather than 16-hour wear (longevity)

    Retailer shade note: deep red berry

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Del Rio
    Shade match 75
    $25Ulta BeautyUlta BeautyCosts $12.01 more

    Matches: Same cool undertoneSame opacity: opaqueClaims comfort

    Differences: Rose rather than redLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    88
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Satin · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Rose rather than red · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: cool rose

    Medium confidence· Digital match

    View match
  23. #25 · Revlon

    Super Lustrous Ultra Lipstick

    Blackberry
    Shade match 74
    $15.99Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance

    Differences: DeeperBerry rather than redLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper · Berry rather than red · Long-wearing rather than 16-hour wear (longevity)

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    In Charge
    Shade match 69
    $13Ulta BeautyUlta Beauty(product price)Costs $0.01 more

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: 16-hour wear

    Differences: Noticeably different swatch colourBerry rather than red

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than red

    Retailer shade note: perfect berry

    Medium confidence· Digital match

    View match
  25. #27 · Revlon

    ColorStay Overtime Lipcolor

    Taupe time
    Shade match 69
    $14.49CVSCVSCosts $1.50 more

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: 16-hour wear

    Differences: Nude rather than red

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Nude rather than red

    Medium confidence· Digital match

    View match
  26. #28 · Gucci

    Long Lasting Satin Lipstick

    506 Louisa Red
    Shade match 77
    $49SephoraSephoraCosts $36.01 more

    Matches: Same cool undertoneClaims comfortClaims hydration

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Satin

    Ingredients (not scored): 5% ingredient overlap

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: cherry red satin

    Medium confidence· Digital match

    View match
  27. #29 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    86 English Rose
    Shade match 73
    $16SephoraSephoraCosts $3.01 more

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: Rose rather than red10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Rose rather than red · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte classic strawberry

    Medium confidence· Digital match

    View match
  28. #30 · Juvia's Place

    The Berries Velvety Matte Lipstick

    Oh Damn
    Shade match 69
    $7Ulta BeautyUlta Beauty$5.99 less (46%)

    Matches: Same cool undertoneSame finish: matteSame opacity: opaque

    Differences: DeeperPlum rather than redLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Deeper · Plum rather than red · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: rich burgundy

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Gucci Oil-In-Water Tint Hydrating Lip Stain in 129 Paula Maple, against Maybelline SuperStay Matte Ink Liquid Lipstick in Founder. Every attribute compared, with its share of the score.

ComparedYour shadeFounderClosest shade match129 Paula MapleScore
Shade match60% of overall97
Colour96#7a2739#7c2138Looks identicalColour difference 1.3 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.8 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacitynot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared70
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall · 1 of 2 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci Oil-In-Water Tint Hydrating Lip Stain in 129 Paula Maple.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Claims hydration

Different

  • Long-wearing longevity instead of 16-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptioncranberry redMaple Red
FormatLiquidStain
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (limonene)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch, against Maybelline SuperStay Matte Ink Liquid Lipstick in Founder. Every attribute compared, with its share of the score.

ComparedYour shadeFounderClosest overall alternativeRum PunchScore
Shade match60% of overall92
Colour88#7a2739#702431Very close colourColour difference 2.5 (0 is identical)
Depth93Deep / darkDeep / darkSameDepth difference 3.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100RedRedSameSame colour family
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall · 1 of 2 compared70
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 88/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch.

Same or better

  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Same opacity: opaque
  • Claims comfort

Different

  • Long-wearing longevity instead of 16-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptioncranberry redmauve red with a matte finish
FormatLiquidBullet
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Gucci Oil-In-Water Tint Hydrating Lip Stain 129 Paula Maple

Best price
$42SephoraSephora
Costs $29.01 more

Your shade $12.99 at Ulta Beauty

Closest overall alternative

Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick Rum Punch

Best price
$26Ulta BeautyUlta Beauty
Costs $13.01 more

Your shade $12.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.