SuperStay Matte Ink Liquid Lipstick Ruler dupes and alternatives Maybelline
4.4 (280,394)·Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
NARS Afterglow Lipstick in Turned On 321, against Maybelline SuperStay Matte Ink Liquid Lipstick in Ruler. Every attribute compared, with its share of the score.
ComparedYour shadeRulerClosest shade matchTurned On 321How they compareScore
Shade match60% of overall92
Colour60%96#a23646#9f3a45Looks identicalColour difference 1.3 (0 is identical)
Depth15%100Deep / darkDeep / darkSameDepth difference 0.2 on the 0–100 scale
Finish & visual result20% of overall · 1 of 2 compared65
Finish55%—not comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacity45%65OpaqueBuildableSome differenceBuildable rather than opaque
Wear & performance15% of overall · 1 of 2 compared70
Longevity60%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall40
Comfort50%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration50%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 81/100Shade match 92/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline SuperStay Ink Crayon Lipstick in Own Your Empire, against Maybelline SuperStay Matte Ink Liquid Lipstick in Ruler. Every attribute compared, with its share of the score.
ComparedYour shadeRulerClosest overall alternativeOwn Your EmpireHow they compareScore
Shade match60% of overall91
Colour60%95#a23646#9d3242Looks identicalColour difference 1.4 (0 is identical)
Depth15%96Deep / darkDeep / darkSameDepth difference 2.3 on the 0–100 scale
Finish & visual result20% of overall · 1 of 2 compared100
Finish55%100MatteMatteSameSame matte finish
Opacity45%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall58
Longevity60%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall · none of 2 comparable50
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 86/100Shade match 91/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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