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SuperStay Matte Ink Liquid Lipstick Insider dupes and alternatives Maybelline

Brown · Warm · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

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30 matches

Closest shade match: RMS Beauty Legendary Serum Lipstick Mickey

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Maybelline
InsiderChange shade
Colour family, undertone and depth: Brown · Warm · Medium
Finish and opacity: Matte · Opaque
The match
RMS Beauty
Mickey
Colour family, undertone and depth: Brown · Warm · Medium
Finish and opacity: Satin
Shade match
95out of 100
Colour
92
Depth
99
Undertone (Undertone and colour family)
100
High confidence· Digital matchWhy it matches
Best price
$36Ulta BeautyUlta Beauty
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MAC Cosmetics M·A·Cximal Silky Matte Lipstick Iconic Photo

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
Maybelline
InsiderChange shade
Colour family, undertone and depth: Brown · Warm · Medium
Finish and opacity: Matte · Opaque
The match
MAC Cosmetics
Iconic Photo
Colour family, undertone and depth: Brown · Warm · Medium
Finish and opacity: Matte · Opaque
Overall match
87out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
80
Comfort (Comfort & suitability)
40
High confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $12.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Rouge Dior Lipstick

    737 Mystere
    Shade match 91
    $50Ulta BeautyUlta Beauty(product price)Costs $37.01 more

    Matches: Very close colourSame warm undertoneSame opacity: opaque

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    80
    Comfort & suitability
    40

    Very close colour · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Retailer shade note: an orangy brown

    Medium confidence· Digital match

    View match
  2. #4 · ILIA

    Lip Sketch Hydrating Crayon

    Earthen
    Shade match 87
    $27SephoraSephoraCosts $14.01 more

    Matches: Same warm undertoneSame finish: matteClaims comfort

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 0% ingredient overlap

    Retailer shade note: Terracotta Brown

    High confidence· Digital match

    View match
  3. #5 · Kylie Cosmetics

    Matte Liquid Lipstick

    623 Clap Back
    Shade match 90
    $22Ulta BeautyUlta BeautyCosts $9.01 more

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: 8-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: 8-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: warm brown

    High confidence· Digital match

    View match
  4. #6 · Stila

    Stay All Day Liquid Lipstick Matte

    Foxy
    Shade match 84
    $25Ulta BeautyUlta BeautyCosts $12.01 more

    Matches: Same finish: matteSame opacity: opaqueClaims transfer resistance

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: true taupe brown

    High confidence· Digital match

    View match
  5. #7 · Dior

    Rouge Dior On Stage

    168 Copper Attraction
    Shade match 83
    $48SephoraSephoraCosts $35.01 more

    Matches: Same warm undertoneSame opacity: opaqueClaims hydration

    Differences: Nude rather than brownLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Nude rather than brown · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: An orangey beige nude

    High confidence· Digital match

    View match
  6. #8 · Fenty Beauty

    Gloss Bomb Cream Color Drip Lip Cream

    Cookie Jar
    Shade match 88
    $23SephoraSephoraCosts $10.01 more

    Matches: Very close colourSame warm undertoneSame opacity: opaque

    Differences: Nude rather than brownNot listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    50

    Very close colour · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Nude rather than brown · Not listed rather than 16-hour wear (longevity)

    Retailer shade note: chocolate caramel

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    SuperStay Ink Crayon Lipstick

    110 Rise To The Top
    Shade match 81
    $9.98WalmartWalmart$3.01 less (23%)

    Matches: Same warm undertoneSame finish: matteClaims transfer resistance

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    50

    Close colour · Matte

    Ingredients (not scored): 18% ingredient overlap

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Medium confidence· Digital match

    View match
  8. #10 · Revlon

    ColorStay Overtime Lipcolor

    Unstoppable Nude
    Shade match 77
    $14.49CVSCVSCosts $1.50 more

    Matches: Same warm undertoneSame opacity: opaqueSame longevity: 16-hour wear

    Differences: Nude rather than brown

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Nude rather than brown

    Medium confidence· Digital match

    View match
  9. #11 · Lancôme

    L'Absolu Rouge Cream Lipstick

    274 French Tea
    Shade match 91
    $35Ulta BeautyUlta BeautyCosts $22.01 more

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Cream rather than matte (finish)

    Score details
    Shade match
    91
    Finish & visual result
    56
    Wear & performance
    70
    Comfort & suitability
    40

    Very close colour · Cream

    Ingredients (not scored): no ingredient list for one product

    Differences: Cream rather than matte (finish)

    Medium confidence· Digital match

    View match
  10. #12 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    Life Goals
    Shade match 74
    $13Ulta BeautyUlta Beauty(product price)Costs $0.01 more

    Matches: Same warm undertoneSame opacity: opaqueSame longevity: 16-hour wear

    Differences: Nude rather than brown

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 18% ingredient overlap

    Differences: Nude rather than brown

    Retailer shade note: peach nude

    High confidence· Digital match

    View match
  11. #13 · Juvia's Place

    The Nude Velvety Matte Lipstick

    Libra
    Shade match 74
    $15Ulta BeautyUlta BeautyCosts $2.01 more

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: Nude rather than brownLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than brown · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: rosey peach nude

    High confidence· Digital match

    View match
  12. #14 · Dior

    Rouge Dior Lipstick

    419 Bois Rosé
    Shade match 74
    $50Ulta BeautyUlta BeautyCosts $37.01 more

    Matches: Same warm undertoneSame opacity: opaqueClaims comfort

    Differences: Rose rather than brown

    Score details
    Shade match
    74
    Finish & visual result
    88
    Wear & performance
    80
    Comfort & suitability
    40

    Close colour · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Rose rather than brown

    Retailer shade note: a warm rosewood

    High confidence· Digital match

    View match
  13. #15 · Revlon

    ColorStay Overtime Lipcolor

    Bare Maximum
    Shade match 71
    $13.99Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same warm undertoneSame opacity: opaqueSame longevity: 16-hour wear

    Differences: Red rather than brown

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Red rather than brown

    Medium confidence· Digital match

    View match
  14. #16 · Gucci

    Velvet Matte Lipstick

    122- Eliza Ginger
    Shade match 75
    $49SephoraSephoraCosts $36.01 more

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: rich, warm terracotta-brown

    High confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Taupe
    Shade match 69
    $25SephoraSephoraCosts $12.01 more

    Matches: Same finish: matteSame opacity: opaqueClaims comfort

    Differences: Noticeably different swatch colourNeutral rather than warm undertone

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone

    Retailer shade note: muted reddish taupe brown

    High confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    129 Le Nude Defiant
    Shade match 70
    $13.99Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same warm undertoneSame finish: matteSame longevity: 16-hour wear

    Differences: Noticeably different swatch colourLighterNude rather than brown

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than brown

    Retailer shade note: warm beige nude

    High confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Unbothered
    Shade match 68
    $25Ulta BeautyUlta Beauty(product price)Costs $12.01 more

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: Pink rather than brown

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    80
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Pink rather than brown

    Retailer shade note: peachy nude pink

    Medium confidence· Digital match

    View match
  18. #20 · Lancôme

    L'Absolu Rouge Cream Lipstick

    238 Si Seulement
    Shade match 84
    $35Ulta BeautyUlta BeautyCosts $22.01 more

    Matches: Same warm undertoneClaims transfer resistanceClaims comfort

    Differences: Cream rather than matte (finish)

    Score details
    Shade match
    84
    Finish & visual result
    56
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Cream

    Ingredients (not scored): no ingredient list for one product

    Differences: Cream rather than matte (finish)

    Medium confidence· Digital match

    View match
  19. #21 · Pat McGrath Labs

    MatteTrance Lipstick

    Fever Dream
    Shade match 76
    $39SephoraSephoraCosts $26.01 more

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: DeeperNot listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Deeper · Not listed rather than 16-hour wear (longevity)

    Retailer shade note: peach sienna

    High confidence· Digital match

    View match
  20. #22 · Rare Beauty

    Soft Pinch Tinted Lip Oil Stain

    Honesty
    Shade match 80
    $24SephoraSephoraCosts $11.01 more

    Matches: Claims comfortClaims hydration

    Differences: Neutral rather than warm undertoneBuildable rather than opaque (opacity)Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    65
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than opaque (opacity) · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: nude brown

    Medium confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Posh
    Shade match 71
    $35Ulta BeautyUlta BeautyCosts $22.01 more

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourDeeper24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    52
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: warm brown

    High confidence· Digital match

    View match
  22. #24 · Charlotte Tilbury

    Matte Revolution Hydrating Lipstick

    Super Fabulous
    Shade match 72
    $37SephoraSephoraCosts $24.01 more

    Matches: Same warm undertoneSame finish: matteClaims hydration

    Differences: Rose rather than brownBuildable rather than opaque (opacity)10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Rose rather than brown · Buildable rather than opaque (opacity) · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: nude rosewood

    Medium confidence· Digital match

    View match
  23. #25 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Rose Brown
    Shade match 71
    $26SephoraSephoraCosts $13.01 more

    Matches: Same opacity: opaqueClaims comfort

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    88
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: rosy brown with a satin finish

    Medium confidence· Digital match

    View match
  24. #26 · Revlon

    Super Lustrous Lipstick

    Toast Of New York
    Shade match 91
    $8.99CVSCVS$4 less (31%)

    Matches: Very close colourSame warm undertoneClaims comfort

    Differences: Not listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 1% ingredient overlap

    Differences: Not listed rather than 16-hour wear (longevity)

    Medium confidence· Digital match

    View match
  25. #27 · Yves Saint Laurent

    Candy Glaze Lip Gloss Stick

    19 Salted Caramel
    Shade match 83
    $43SephoraSephoraCosts $30.01 more

    Matches: Same warm undertoneClaims hydration

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: rosy caramel brown

    Medium confidence· Digital match

    View match
  26. #28 · Summer Fridays

    Flushed Lip Stain 12HR Long-Lasting Lip Tint

    Mocha - deep neutral brown
    Shade match 78
    $22SephoraSephoraCosts $9.01 more

    Matches: Same warm undertoneClaims transfer resistanceClaims comfort

    Differences: Buildable rather than opaque (opacity)

    Score details
    Shade match
    78
    Finish & visual result
    65
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than opaque (opacity)

    Medium confidence· Digital match

    View match
  27. #29 · Urban Decay

    Vice Lip Bond Glossy Longwear Liquid Lipstick

    Safe Word
    Shade match 75
    $28Ulta BeautyUlta Beauty(product price)Costs $15.01 more

    Matches: Same warm undertoneSame opacity: opaqueSame longevity: 16-hour wear

    Differences: Nude rather than brownGlossy rather than matte (finish)

    Score details
    Shade match
    75
    Finish & visual result
    64
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Glossy · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Nude rather than brown · Glossy rather than matte (finish)

    Retailer shade note: sandy nude

    High confidence· Digital match

    View match
  28. #30 · Anastasia Beverly Hills

    Lip Velvet Full-Pigment Lip Mousse

    Parchment
    Shade match 71
    $28SephoraSephoraCosts $15.01 more

    Matches: Same warm undertoneSame finish: matteSame opacity: opaque

    Differences: Noticeably different swatch colourLighterNot listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Not listed rather than 16-hour wear (longevity)

    Retailer shade note: peachy brown

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

RMS Beauty Legendary Serum Lipstick in Mickey, against Maybelline SuperStay Matte Ink Liquid Lipstick in Insider. Every attribute compared, with its share of the score.

ComparedYour shadeInsiderClosest shade matchMickeyScore
Shade match60% of overall95
Colour92#a54b30#a24b36Very close colourColour difference 2.0 (0 is identical)
Depth99MediumMediumSameDepth difference 0.5 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared78
Finish78MatteSatinCloseSatin finish rather than matte
Opacitynot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared70
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 85/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To RMS Beauty Legendary Serum Lipstick in Mickey.

Same or better

  • Very close colour
  • Same warm undertone
  • Claims comfort
  • Claims hydration

Different

  • Long-wearing longevity instead of 16-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmidtone yellow browntawny brown
FormatLiquidBullet
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
View full match

Why the closest overall alternative works

MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Iconic Photo, against Maybelline SuperStay Matte Ink Liquid Lipstick in Insider. Every attribute compared, with its share of the score.

ComparedYour shadeInsiderClosest overall alternativeIconic PhotoScore
Shade match60% of overall88
Colour81#a54b30#984e2fClose colourColour difference 3.6 (0 is identical)
Depth97MediumMediumSameDepth difference 1.9 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result20% of overall100
Finish100MatteMatteSameSame matte finish
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall · 1 of 2 compared80
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 87/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics M·A·Cximal Silky Matte Lipstick in Iconic Photo.

Same or better

  • Same warm undertone
  • Same finish: matte
  • Same opacity: opaque
  • Claims comfort
  • Claims hydration

Different

  • Small colour difference on the swatch

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmidtone yellow browngolden brown
FormatLiquidBullet
BaseSilicone-based, high siliconeOil-based, low silicone
FragranceListed (limonene)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

RMS Beauty Legendary Serum Lipstick Mickey

Best price
$36Ulta BeautyUlta Beauty
Costs $23.01 more

Your shade $12.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MAC Cosmetics M·A·Cximal Silky Matte Lipstick Iconic Photo

Match price
$25Ulta BeautyUlta Beauty
Costs $12.01 more

Your shade $12.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.