Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
L'Oréal Paris Colour Riche Original Satin Lipstick in Maison Marais, against Maybelline SuperStay Matte Ink Liquid Lipstick in 325 Shot Caller. Every attribute compared, with its share of the score.
ComparedYour shade325 Shot CallerClosest shade matchMaison MaraisHow they compareScore
Shade match60% of overall98
Colour60%98#cd1c36#cb1933Looks identicalColour difference 0.8 (0 is identical)
Depth15%99MediumMediumSameDepth difference 0.9 on the 0–100 scale
Finish & visual result20% of overall · 1 of 2 compared78
Finish55%78MatteSatinCloseSatin finish rather than matte
Opacity45%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall40
Longevity60%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 83/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
ILIA Lip Sketch Hydrating Crayon in Case Study, against Maybelline SuperStay Matte Ink Liquid Lipstick in 325 Shot Caller. Every attribute compared, with its share of the score.
ComparedYour shade325 Shot CallerClosest overall alternativeCase StudyHow they compareScore
Shade match60% of overall94
Colour60%92#cd1c36#c22134Very close colourColour difference 2.0 (0 is identical)
Depth15%96MediumMediumSameDepth difference 2.7 on the 0–100 scale
Finish & visual result20% of overall · 1 of 2 compared100
Finish55%100MatteMatteSameSame matte finish
Opacity45%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared80
Longevity60%8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance40%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall40
Comfort50%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration50%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 91/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraPrice unavailable
