Official description
muted cranberry
Standardised colour
Berry · Deep / dark · Cool undertone Details
Matte finish · Opaque
Lowest price $9.82 at Walmart
Where to buy Ruler (5 stores)
Similar to Maybelline SuperStay Matte Ink Liquid Lipstick Ruler
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Maybelline SuperStay Matte Ink Liquid Lipstick Ruler, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss
Natalie

Sugar Plum
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine, shade Sugar Plum
- Close match
- Colour match · Plum · Deep / dark · Cool
$24
Lip liner
Dark Berry
Essence 8H Matte Comfort Lipliner, shade Dark Berry
- Very close match
- Colour match · Red · Medium · Cool
$3.99
Cruella - 185
NARS Powermatte High Intensity Lip Pencil, shade Cruella - 185
- Very close match
- Colour match · Red · Deep / dark · Cool
$32
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner
Intense Cranberry
Clinique Quickliner For Lips Lip Liner, shade Intense Cranberry
- Slightly deeper for definition
- Combination · Berry · Deep / dark · Cool
$25

Very Berry
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil, shade Very Berry
- Slightly deeper for definition
- Combination · Berry · Deep / dark · Cool
$23
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss
Cherry Jelly
NYX Professional Makeup Jelly Job Lip Gloss, shade Cherry Jelly
- Contrast: red with berry
- Combination · Red · Medium · Cool
$12
Kanani
Buxom Full-On Plumping Lip Polish, shade Kanani
- Contrast: pink with berry
- Combination · Pink · Medium · Cool
$26
Lip liner

P7 Renee
Natasha Denona I Need A Nude Lip Liner, shade P7 Renee
- Contrast: pink with berry
- Combination · Pink · Medium · Neutral
$25
Whipped Caviar
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Whipped Caviar
- Contrast: plum with berry
- Combination · Plum · Medium · Cool
$6
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss
Natalie
Buxom Full-On Plumping Lip Polish, shade Natalie
- Sheer gloss: adds shine, small colour change
- Combination · Red · Medium · Cool
$26
Pearl
Maybelline Lifter Gloss with Hyaluronic Acid, shade Pearl
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$12.99
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #a23646
- L* 39.2 a* 45.7 b* 15.2
- Colour family
- Berry
- from the description (“cranberry”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the description (“cranberry”)
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (36)
Maybelline SuperStay Matte Ink Liquid Lipstick- Charmermidtone mauvy brown
- Renegadeintense warm brown
- Championintense cool brown
- Pioneerwine red
- Romanticvivid pink
- Loyalistmuted neutral nude
- Dreamerdusty mauve
- Loverdusty rose
- Voyagerpurple brown
- Rulermuted cranberry(this shade)
- Seductressgriege rose
- Poetmuted pink nude
- Amazonianterracotta nude
- Foundercranberry red
- Artisttrue fuschia
- Inspirermauvey pink
- Self-Starterbrown pink nude
- Dancerwarm brick red
- Composerrich mahogany
- Revolutionarymid-tone mauve
- Ringleaderwarm rose
- Savantsoft plum
- Thrill Seekermidnight black
- Insidermidtone yellow brown
- Entertainermidtone rusty brown
- Vixenintense blackened brown
- MoverNo retailer description
- Ground-BreakerNo retailer description
- HustlerNo retailer description
- ExhilaratorNo retailer description
- 40 BelieverNo retailer description
- 95 VisionaryNo retailer description
- 135 GlobetrotterNo retailer description
- 150 PathfinderNo retailer description
- 325 Shot CallerNo retailer description
- 330 InnovatorNo retailer description