









All 13 imagesFewer images
Official description
mauve red with a matte finish
Standardised colour
Red · Deep / dark · Cool undertone Details
Matte finish · Opaque
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Where to buy Rum Punch (2 stores)
Similar to Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick Rum Punch
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick Rum Punch, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss

Riddle Red
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Riddle Red
- Close match
- Colour match · Red · Deep / dark · Cool
$18
Lip liner
Cabaret
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Cabaret
- Close match
- Colour match · Red · Deep / dark · Cool
$6
Bordeaux Bisous
L'Oréal Paris Blurfiller Blurring Lip Contour, shade Bordeaux Bisous
- Close match
- Colour match · Red · Deep / dark · Cool
$12.99
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner

Silhouette 6
Hourglass Shape and Sculpt Lip Liner, shade Silhouette 6
- Slightly deeper for definition
- Combination · Red · Deep / dark · Cool
$29
Berry Wine
L.A. Girl Perfect Precision Lip Liner Pencil, shade Berry Wine
- Slightly deeper for definition
- Combination · Berry · Deep / dark · Cool
$4
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss

520R Moonlight Crush
Valentino Puffer Complex Lip Plumper Gloss, shade 520R Moonlight Crush
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$38

Dream
Saie Glossybounce High-Shine Hydrating Lip Gloss Oil, shade Dream
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$24
Lip liner
Black Berry
Palladio Beauty Retractable Waterproof Lip Liner, shade Black Berry
- Contrast: berry with red
- Combination · Berry · Deep / dark · Cool
$14.99

Code Word
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner, shade Code Word
- Contrast: lighter
- Combination · Berry · Deep / dark · Cool
$16
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

Riddle Red
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Riddle Red
- Gloss: opacity not listed
- Colour match · Red · Deep / dark · Cool
$18
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #702431
- L* 26.5 a* 34.6 b* 10.1
- Colour family
- Red
- from the description (“red”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the description (“mauve”)
- Colour description
- Not listed
- not stated
- Finish
- Matte
- this shade's description
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty and Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (25)
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick- Peonysoft cool-toned nude pink
- Hazelight peachy nude with a satin finish
- Teaserose quartz pink with a satin finish
- Pralinenude pink with a satin finish
- Taupe Beigepink beige with a satin finish
- Rose Brownrosy brown with a satin finish
- Soft Brownsoft warm brown with a satin finish
- Peach Amberdeep warm peach with a satin finish
- Dusty Roserosy lilac with a satin finish
- Peach Budsatin
- Rose Dreamrose petal pink with a satin finish
- Sugar Plumrosy plum with a matte finish
- Blackberrydeep berry with a matte finish
- Royal Redvivid bluish red with a matte finish
- Toffeewarm brown with a matte finish
- Rum Punchmauve red with a matte finish(this shade)
- Blush Brownpinky brown with a matte finish
- Hush Pinkbaby pink with a matte finish
- Sunbakedmidtone mauvy pink with a matte finish
- Hush Roserosy pink with a matte finish
- Berry Mocharich brown with cool berry hues
- Mauve Cloudmuted mauve with cool taupe undertones
- Hazelnutbeige-brown with a neutral undertone
- Soft Hazelight neutral taupe nude
- Spicewarm rose-brown