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Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch, product photo from Sephora
1 of 13 · Product · Sephora
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch, texture swatch from Ulta Beauty
2 of 13 · Texture · Ulta Beauty
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch, colour swatch from Ulta Beauty
3 of 13 · Swatch · Ulta Beauty
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch, image 4 from Sephora
4 of 13 · Shown for Rum Punch · Sephora
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch, image 5 from Sephora
5 of 13 · Shown for Rum Punch · Sephora
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch, image 6 from Sephora
6 of 13 · Shown for Rum Punch · Sephora
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch, image 7 from Sephora
7 of 13 · Shown for Rum Punch · Sephora
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch, image 8 from Sephora
8 of 13 · Shown for Rum Punch · Sephora
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch, image 9 from Sephora
9 of 13 · Shown for Rum Punch · Sephora
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch, image 10 from Sephora
10 of 13 · Shown for Rum Punch · Sephora
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch, image 11 from Sephora
11 of 13 · Shown for Rum Punch · Sephora
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch, image 12 from Sephora
12 of 13 · Shown for Rum Punch · Sephora
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch, product photo from Ulta Beauty
13 of 13 · Product · Ulta Beauty
All 13 images

Official description

mauve red with a matte finish

Standardised colour

Red · Deep / dark · Cool undertone Details

Matte finish · Opaque

Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.

Best price
$26Ulta BeautyUlta Beauty

Where to buy Rum Punch (2 stores)

SephoraSephoraBest price$26
SephoraView at Sephora
Ulta BeautyUlta BeautyBest price$26
Ulta BeautyView at Ulta Beauty

Similar to Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick Rum Punch

The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick Rum Punch, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lip gloss or lip liner shades close to this lipstick's colour, family and depth.

Lip gloss

  1. Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm

    Riddle Red

    Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Riddle Red

    • Close match
    • Colour match · Red · Deep / dark · Cool

    $18

Lip liner

  1. NYX Professional Makeup Slim Lip Pencil Lip Liner

    Cabaret

    NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Cabaret

    • Close match
    • Colour match · Red · Deep / dark · Cool

    $6

  2. L'Oréal Paris Blurfiller Blurring Lip Contour

    Bordeaux Bisous

    L'Oréal Paris Blurfiller Blurring Lip Contour, shade Bordeaux Bisous

    • Close match
    • Colour match · Red · Deep / dark · Cool

    $12.99

Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.

Lip liner

  1. Hourglass Shape and Sculpt Lip Liner

    Silhouette 6

    Hourglass Shape and Sculpt Lip Liner, shade Silhouette 6

    • Slightly deeper for definition
    • Combination · Red · Deep / dark · Cool

    $29

  2. L.A. Girl Perfect Precision Lip Liner Pencil

    Berry Wine

    L.A. Girl Perfect Precision Lip Liner Pencil, shade Berry Wine

    • Slightly deeper for definition
    • Combination · Berry · Deep / dark · Cool

    $4

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lip gloss

  1. Valentino Puffer Complex Lip Plumper Gloss

    520R Moonlight Crush

    Valentino Puffer Complex Lip Plumper Gloss, shade 520R Moonlight Crush

    • Contrast: berry with red
    • Combination · Berry · Deep / dark · Cool

    $38

  2. Saie Glossybounce High-Shine Hydrating Lip Gloss Oil

    Dream

    Saie Glossybounce High-Shine Hydrating Lip Gloss Oil, shade Dream

    • Contrast: berry with red
    • Combination · Berry · Deep / dark · Cool

    $24

Lip liner

  1. Palladio Beauty Retractable Waterproof Lip Liner

    Black Berry

    Palladio Beauty Retractable Waterproof Lip Liner, shade Black Berry

    • Contrast: berry with red
    • Combination · Berry · Deep / dark · Cool

    $14.99

  2. ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner

    Code Word

    ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner, shade Code Word

    • Contrast: lighter
    • Combination · Berry · Deep / dark · Cool

    $16

Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm

    Riddle Red

    Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Riddle Red

    • Gloss: opacity not listed
    • Colour match · Red · Deep / dark · Cool

    $18

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#702431
L* 26.5 a* 34.6 b* 10.1
Colour family
Red
from the description (“red”)
Colour depth
Deep / dark
from the swatch colour
Undertone
Cool
from the description (“mauve”)
Colour description
Not listed
not stated
Finish
Matte
this shade's description
Opacity
Opaque
the product's attributes
Shimmer
Not listed
not stated

Description from Ulta Beauty and Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.