Red · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $26 at Ulta Beauty · product price; shade not separately priced · lowest price $9.82 at Walmart
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$9.82View at Walmart
Targetfrom $9.89 · product priceView at Target
CVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
SephoraYour shade $26 at Ulta Beauty
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$11 less (42%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim comfort
Retailer shade note: blue red
Medium confidence· Digital match
Juvia's Place The Reds Cherry Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$19.51 less (75%)Matches: Near-identical swatch colourSame cool undertoneSame finish: matte
Differences: Berry rather than redDoes not claim comfort
Looks identical · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Berry rather than red · Does not claim comfort
Retailer shade note: true berry
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonUlta Beauty$6.49View at Ulta Beauty
Walgreens$6.99View at WalgreensWalmart$7.94 · out of stockView at WalmartTarget$9.99View at TargetSephora$10 less (38%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: 10-hour wear rather than long-wearing (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte deep berry red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty$11 less (42%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim comfort
Retailer shade note: dark red
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautySephora$1 less (4%)Matches: Near-identical swatch colourSame cool undertoneSame finish: matte
Differences: Plum rather than red12-hour wear rather than long-wearing (longevity)
Looks identical · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Plum rather than red · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: intense reddish burgundy
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: DeeperDoes not claim comfort
Close colour · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Does not claim comfort
Retailer shade note: A blueish brown red
Medium confidence· Digital match
Dior Rouge Dior On Stage
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$10 less (38%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: 10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte pink red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $23 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim comfort
No material differences in the data we have.
Close colour · Satin
Ingredients (not scored): 15% ingredient overlap
Retailer shade note: cherry red satin
Medium confidence· Digital match
Gucci Long Lasting Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$1 less (4%)Matches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Rose rather than red
Very close colour · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Rose rather than red
Retailer shade note: cool rose
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$10.01 less (39%)Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Berry rather than red
Close colour · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Berry rather than red
Medium confidence· Digital match
Revlon Super Lustrous Ultra Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$15.99View at TargetUlta Beauty$15.99View at Ulta BeautySephoraCosts $23 moreMatches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Lighter
Close colour · Matte · Opaque
Ingredients (not scored): 70% ingredient overlap
Differences: Lighter
Retailer shade note: cranberry scarlet
Medium confidence· Digital match
Gucci Velvet Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $2 moreMatches: Very close colourSame cool undertoneSame finish: matte
Differences: Berry rather than redNot listed rather than long-wearing (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Berry rather than red · Not listed rather than long-wearing (longevity)
Retailer shade note: deep red berry
Medium confidence· Digital match
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautyUlta Beauty$11 less (42%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Noticeably different swatch colourDoes not claim comfort
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Does not claim comfort
Retailer shade note: deep wine red
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyCVS$11.51 less (44%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: 16-hour wear rather than long-wearing (longevity)Does not claim comfort
Close colour · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: 16-hour wear rather than long-wearing (longevity) · Does not claim comfort
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Sephora$10 less (38%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: 10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte red cherry red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $16 moreMatches: Same cool undertoneSame longevity: long-wearingClaims hydration
Differences: Does not claim comfort
Close colour
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim comfort
Retailer shade note: Maple Red
Medium confidence· Digital match
Gucci Oil-In-Water Tint Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta BeautyCosts $9 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim comfort
Differences: Nude rather than red
Close colour · Satin
Ingredients (not scored): 0% ingredient overlap
Differences: Nude rather than red
Retailer shade note: berry-bitten nude
Medium confidence· Digital match
RMS Beauty Legendary Serum Lipstick: The Nudes
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)$1 less (4%)Matches: Same finish: matteSame opacity: opaqueBoth claim comfort
Differences: Warm rather than cool undertone12-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: brick red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$10 less (38%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Deeper10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Deeper · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: matte burgundy red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $22 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Brown rather than redDoes not claim comfort
Close colour · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than red · Does not claim comfort
Retailer shade note: An intense brown
Medium confidence· Digital match
Dior Rouge Dior On Stage
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyUlta BeautyCosts $9 moreMatches: Very close colourSame cool undertoneSame finish: matte
Differences: Rose rather than red24-hour wear rather than long-wearing (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Rose rather than red · 24-hour wear rather than long-wearing (longevity)
Retailer shade note: midtone rose
Medium confidence· Digital match
MAC Cosmetics Locked Kiss Ink Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephora$1 less (4%)Matches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Brown rather than red
Close colour · Satin · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than red
Retailer shade note: reddish brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$19 less (73%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Plum rather than redDoes not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Plum rather than red · Does not claim comfort
Retailer shade note: rich burgundy
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$7View at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Berry rather than redBuildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)
Close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Berry rather than red · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: deep red wine
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautyUlta BeautyCosts $16 moreMatches: Same cool undertoneSame opacity: opaqueSame longevity: long-wearing
Differences: Brown rather than red
Close colour · Satin · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Brown rather than red
Retailer shade note: cherry brown
Medium confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Berry rather than redBuildable rather than opaque (opacity)10-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Berry rather than red · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: deep intense berry
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautyUlta Beauty$15 less (58%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Nude rather than red16-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Nude rather than red · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: reddish brown nude
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$11View at Ulta BeautyCVS$14.11 less (54%)Matches: Same cool undertoneSame finish: matteSame opacity: opaque
Differences: Brown rather than red16-hour wear rather than long-wearing (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Brown rather than red · 16-hour wear rather than long-wearing (longevity)
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonCVS$11.89View at CVSShowing 12 of 28 matches
Maybelline SuperStay Matte Ink Liquid Lipstick in Founder, against Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline SuperStay Matte Ink Liquid Lipstick in Founder.
Weighted ingredient similarity 6%. Ingredients only affect results through the filters.
Gucci Glow & Care Shine Lipstick in 509 - Rosso Ancora, against Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Rum Punch. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Gucci Glow & Care Shine Lipstick in 509 - Rosso Ancora.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Maybelline SuperStay Matte Ink Liquid Lipstick Founder
Ulta BeautyYour shade $26 at Ulta Beauty · product price; shade not separately priced · lowest price $9.82 at Walmart
Gucci Glow & Care Shine Lipstick 509 - Rosso Ancora
SephoraYour shade $26 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
