Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Differences: Red rather than berry· Buildable rather than opaque (opacity)· 6-hour wear rather than long-wearing (longevity)
Score details
Shade match
82
Finish & visual result
72
Wear & performance
70
Comfort & suitability
40
Close colour · Satin · Buildable
Ingredients (not scored): 25% ingredient overlap
Differences: Red rather than berry · Buildable rather than opaque (opacity) · 6-hour wear rather than long-wearing (longevity) · Does not claim comfort
Matches: Same cool undertone· Same finish: matte· Claims hydration
Differences: Plum rather than berry· Buildable rather than opaque (opacity)· 10-hour wear rather than long-wearing (longevity)
Score details
Shade match
76
Finish & visual result
84
Wear & performance
70
Comfort & suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Plum rather than berry · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity) · Does not claim comfort
Morphe Liplock Glossy Lipstick in Tied Knot, against Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Blackberry. Every attribute compared, with its share of the score.
ComparedYour shadeBlackberryClosest shade matchTied KnotHow they compareScore
Shade match60% of overall97
Colour60%96#993f51#98404eLooks identicalColour difference 1.2 (0 is identical)
Depth15%100Deep / darkDeep / darkSameDepth difference 0.1 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100BerryBerrySameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finish55%—not comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacity45%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared40
Longevity60%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall70
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 78/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline SuperStay Matte Ink Liquid Lipstick in Ruler, against Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Blackberry. Every attribute compared, with its share of the score.
ComparedYour shadeBlackberryClosest overall alternativeRulerHow they compareScore
Shade match60% of overall87
Colour60%78#993f51#a23646Close colourColour difference 3.9 (0 is identical)
Depth15%99Deep / darkDeep / darkSameDepth difference 0.4 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100BerryBerrySameSame colour family
Finish & visual result20% of overall100
Finish55%100MatteMatteSameSame matte finish
Opacity45%100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall · 1 of 2 compared70
Longevity60%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration50%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 84/100Shade match 87/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $24 more
