









All 10 imagesFewer images
Official description
deep plum noir
Standardised colour
Plum · Deep / dark · Cool undertone Details
High shine finish
Where to buy Figment (1 store)
Similar to Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm Figment
The closest shade matches and closest overall alternatives in other lip glosses. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm Figment, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip liner shades close to this lip gloss's colour, family and depth.
Lipstick
Fierce
Juvia's Place The Wines Velvety Matte Lipstick, shade Fierce
- Very close match
- Colour match · Plum · Deep / dark · Cool
$15
Smoked Purple
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Smoked Purple
- Very close match
- Colour match · Purple · Deep / dark · Cool
$25
Lip liner
Raisin
Palladio Beauty Retractable Waterproof Lip Liner, shade Raisin
- Close match
- Colour match · Plum · Deep / dark · Cool
$14.99
Lip liners slightly deeper than this lip gloss, in the same or a neighbouring colour family, to define the edge.
Lip liner
No lip liner in the catalogue is slightly deeper than this shade in a matching colour family and undertone.
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick

Riri
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade Riri
- Contrast: lighter
- Combination · Mauve · Deep / dark · Cool
$27
Good For You!
MAC Cosmetics Powder Kiss Hazy Matte Lipstick, shade Good For You!
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Cool
$27
Lip liner
Chestnut
Estée Lauder Double Wear 24H Stay-In-Place Lip Liner, shade Chestnut
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Neutral
$30
Chocolate Chip
Clinique Quickliner For Lips Lip Liner, shade Chocolate Chip
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Neutral
$25
The opacity of Figment is not listed, so how much it changes the colour underneath is not known.
Lipstick
Fierce
Juvia's Place The Wines Velvety Matte Lipstick, shade Fierce
- Close colour to wear under it
- Colour match · Plum · Deep / dark · Cool
$15
Smoked Purple
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Smoked Purple
- Complementary colour to wear under it
- Combination · Purple · Deep / dark · Cool
$25
Lip liner
Raisin
Palladio Beauty Retractable Waterproof Lip Liner, shade Raisin
- Close colour to wear under it
- Colour match · Plum · Deep / dark · Cool
$14.99
Powerful Plum
Buxom Power Line Plumping Lip Liner, shade Powerful Plum
- Complementary colour to wear under it
- Combination · Plum · Deep / dark · Cool
$24
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #521723
- L* 18.0 a* 28.5 b* 7.2
- Colour family
- Plum
- from the description (“plum”)
- Colour depth
- Deep / dark
- from the description (“deep”)
- Undertone
- Cool
- from the description (“plum”)
- Colour description
- Not listed
- not stated
- Finish
- High shine
- the product's attributes
- Transparency
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (23)
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm- Charmmid-tone rosy mauve
- Brown Sugarrich amber brown
- Enigmanude cocoa brown
- Toyeddusty mauve
- Twirlsoft rosewood
- Gingerlinewarm cinnamon nude
- Silknude rosy brown
- Nudeishbare nude
- Sunsettersoft caramel nude
- Echonude café latte
- Sugarcoatpale peachy-pink nude
- Daydreamsoft rosy nude
- Phantomblack violet
- Paradisobright coral-red
- Magneticashimmering bright amethyst
- Riddle Redvivid cranberry red
- Blushcorerich mulberry
- Alchemyshimmering plum with gold reflects
- Temptedrich burgundy
- Figmentdeep plum noir(this shade)
- Vellumwarm espresso brown
- Neon Rosebubble gum pink
- Fizzyshimmering candy pink