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Kiss Theory Hydrating Glossy Shine Lip Balm Alchemy dupes and alternatives Anastasia Beverly Hills

Plum · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

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30 matches

Closest shade match: Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm Boba Bounce

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Anastasia Beverly Hills
AlchemyChange shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Shimmer
The match
Eadem
Boba Bounce
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: —
Shade match
84out of 100
Colour
91
Depth
98
Undertone (Undertone and colour family)
65
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $6 more

Your shade $18 at Sephora

SephoraView at Sephora

Closest overall alternative: Buxom Full-On Plumping Lip Polish Brandi

The most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Your shade
Anastasia Beverly Hills
AlchemyChange shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Shimmer
The match
Buxom
Brandi
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Shimmer · Sheer
Overall match
82out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
90
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$26Ulta BeautyUlta Beauty
Costs $8 more

Your shade $18 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Rose Amber
    Shade match 79
    $23SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame shine: shimmerSame shimmer: sparkle

    Differences: Brown rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Brown rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: sparkling cool taupe brown

    Medium confidence· Digital match

    View match
  2. #4 · Buxom

    Full-On Plumping Lip Polish

    Gabby
    Shade match 79
    $26Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky

    Differences: Brown rather than plumShimmer rather than sparkle (shimmer)

    Score details
    Shade match
    79
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than plum · Shimmer rather than sparkle (shimmer)

    Retailer shade note: rich plum brown shimmer

    Medium confidence· Digital match

    View match
  3. #5 · Tower 28 Beauty

    LipSoftie Hydrating Tinted Lip Treatment Balm

    Ube Vanilla
    Shade match 80
    $16SephoraSephora$2 less (11%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Sheer tint · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: sheer burgundy

    Medium confidence· Digital match

    View match
  4. #6 · Buxom

    Full-On Plumping Lip Polish

    Dolly Medium
    Shade match 73
    $26Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky

    Differences: Mauve rather than plumShimmer rather than sparkle (shimmer)

    Score details
    Shade match
    73
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Mauve rather than plum · Shimmer rather than sparkle (shimmer)

    Retailer shade note: roseberry mauve shimmer

    Medium confidence· Digital match

    View match
  5. #7 · Buxom

    Full-On Plumping Lip Polish

    Starr
    Shade match 67
    $26Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneSame shine: shimmerSame shimmer: sparkle

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: sheer plum w/golden sparkle

    Medium confidence· Digital match

    View match
  6. #8 · Givenchy

    Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss

    N10- Vinyl Berry
    Shade match 75
    $43SephoraSephoraCosts $25 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Sheer tint · Sheer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)

    Retailer shade note: Sheer Plum

    Medium confidence· Digital match

    View match
  7. #9 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Hot Chocolit Fantasy
    Shade match 74
    $23Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky

    Differences: Brown rather than plumHolographic rather than sparkle (shimmer)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    90
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Brown rather than plum · Holographic rather than sparkle (shimmer) · Long-wearing rather than not listed (longevity)

    Retailer shade note: shimmering holographic rich brown

    Medium confidence· Digital match

    View match
  8. #10 · Milk Makeup

    Odyssey Hydrating Lip Oil Gloss

    Trek
    Shade match 69
    $26SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky

    Differences: Rose rather than plumShimmer rather than sparkle (shimmer)

    Score details
    Shade match
    69
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Rose rather than plum · Shimmer rather than sparkle (shimmer)

    Retailer shade note: deep rose shimmer

    Medium confidence· Digital match

    View match
  9. #11 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Hot Chocolit
    Shade match 72
    $23Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky

    Differences: Brown rather than plumShimmer rather than sparkle (shimmer)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    90
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Brown rather than plum · Shimmer rather than sparkle (shimmer) · Long-wearing rather than not listed (longevity)

    Retailer shade note: shimmering rich brown

    Medium confidence· Digital match

    View match
  10. #12 · Lancôme

    Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    60 Million-Dollar Berry
    Shade match 78
    $32SephoraSephoraCosts $14 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Neutral rather than cool undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: neutral merlot burgundy

    Medium confidence· Digital match

    View match
  11. #13 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    08 Purple Dream
    Shade match 78
    $40SephoraSephoraCosts $22 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: DeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Long-wearing rather than not listed (longevity)

    Retailer shade note: sheer plum

    Medium confidence· Digital match

    View match
  12. #14 · Dior

    Lip Glow Butter Hydrating Gloss Balm

    109 Goji
    Shade match 70
    $42SephoraSephoraCosts $24 more

    Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperGlitter rather than sparkle (shimmer)

    Score details
    Shade match
    70
    Finish & visual result
    90
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Glitter rather than sparkle (shimmer) · Long-wearing rather than not listed (longevity)

    Retailer shade note: A glittery burgundy

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Maracuja Vegan Juicy Lip Balm

    Raspberry
    Shade match 71
    $27SephoraSephoraCosts $9 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourBerry rather than plum

    Score details
    Shade match
    71
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than plum

    Retailer shade note: deep red berry

    Medium confidence· Digital match

    View match
  14. #16 · Laneige

    JuicePop Box Hydrating & Lightweight Oil Lip Tint

    DJ Plum
    Shade match 79
    $23SephoraSephoraCosts $5 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    79
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: Deep Cool Plum

    Medium confidence· Digital match

    View match
  15. #17 · Essence

    Extreme Shine Volume Lipgloss

    17 Mocha Mingle
    Shade match 70
    $3.99Ulta BeautyUlta Beauty$14.01 less (78%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Brown rather than plum

    Score details
    Shade match
    70
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than plum

    Medium confidence· Digital match

    View match
  16. #18 · Buxom

    Full-On Plumping Lip Polish

    Zoe
    Shade match 63
    $26Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneSame shine: shimmerBoth claim non-sticky

    Differences: Noticeably different swatch colourPink rather than plumHolographic rather than sparkle (shimmer)

    Score details
    Shade match
    63
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than plum · Holographic rather than sparkle (shimmer)

    Retailer shade note: rich ruby pink w/shifting blue shimmer

    Medium confidence· Digital match

    View match
  17. #19 · Bobbi Brown

    Crushed Oil-Infused Tinted Lip Gloss

    Slow Jam
    Shade match 69
    $33SephoraSephoraCosts $15 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertone

    Score details
    Shade match
    69
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone

    Retailer shade note: neutral creamy plum

    Medium confidence· Digital match

    View match
  18. #20 · Laneige

    JuicePop Box Hydrating & Lightweight Oil Lip Tint

    Jazzy Jam
    Shade match 77
    $23SephoraSephoraCosts $5 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Brown rather than plumLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Brown rather than plum · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: Light Rosy Brown

    Medium confidence· Digital match

    View match
  19. #21 · rhode

    Peptide Lip Tint Nourishing Glaze

    Espresso - rich brown
    Shade match 68
    $20SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame shine: shimmerBoth claim hydration

    Differences: Brown rather than plumShimmer rather than sparkle (shimmer)Does not claim non-sticky

    Score details
    Shade match
    68
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than plum · Shimmer rather than sparkle (shimmer) · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  20. #22 · Valentino

    Puffer Complex Lip Plumper Gloss

    520R Moonlight Crush
    Shade match 68
    $38SephoraSephoraCosts $20 more

    Matches: Same cool undertoneSame shine: shimmerBoth claim hydration

    Differences: Noticeably different swatch colourBerry rather than plumShimmer rather than sparkle (shimmer)

    Score details
    Shade match
    68
    Finish & visual result
    90
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than plum · Shimmer rather than sparkle (shimmer) · Does not claim non-sticky

    Retailer shade note: blackberry shimmer

    Medium confidence· Digital match

    View match
  21. #23 · Fenty Beauty

    Gloss Bomb Oil Luminizing Lip Oil 'N Gloss

    Rose Amber
    Shade match 55
    $26SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame shine: shimmerSame shimmer: sparkle

    Differences: Noticeably different swatch colourLighterBrown rather than plum

    Score details
    Shade match
    55
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than plum

    Retailer shade note: sparkling cool taupe brown

    Medium confidence· Digital match

    View match
  22. #24 · NARS

    Afterglow Lip Shine Gloss

    Smooth Talk
    Shade match 72
    $32SephoraSephoraCosts $14 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Brown rather than plumDoes not claim non-sticky

    Score details
    Shade match
    72
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Brown rather than plum · Does not claim non-sticky

    Retailer shade note: cocoa brown

    Medium confidence· Digital match

    View match
  23. #25 · Milani

    Keep It Full Nourishing Lip Plumper

    Rosewood
    Shade match 80
    $11.99Ulta BeautyUlta Beauty$6.01 less (33%)

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Mauve rather than plum

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Mauve rather than plum

    Retailer shade note: mauve

    Medium confidence· Digital match

    View match
  24. #26 · MERIT

    Shade Slick Hydrating Tinted Lip Oil

    Sangria
    Shade match 68
    $24SephoraSephoraCosts $6 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeperBerry rather than plum

    Score details
    Shade match
    68
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep berry

    Medium confidence· Digital match

    View match
  25. #27 · Haus Labs

    PhD Hybrid Lip Glaze Plumping Gloss

    Persimmon
    Shade match 65
    $26SephoraSephoraCosts $8 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: DeeperBrown rather than plum

    Score details
    Shade match
    65
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Brown rather than plum

    Retailer shade note: reddish brown

    Medium confidence· Digital match

    View match
  26. #28 · NARS

    Afterglow Lip Shine Gloss

    What If
    Shade match 70
    $32SephoraSephoraCosts $14 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: DeeperBrown rather than plumDoes not claim non-sticky

    Score details
    Shade match
    70
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · Brown rather than plum · Does not claim non-sticky

    Retailer shade note: rich chocolate

    Medium confidence· Digital match

    View match
  27. #29 · Lancôme

    Juicy Tubes Original Lip Gloss

    27 Cheeky Cherry
    Shade match 61
    $25Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same cool undertoneSame shine: shimmerSame shimmer: sparkle

    Differences: Noticeably different swatch colourRed rather than plumLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than plum · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: deep cherry with pink sparkle

    Medium confidence· Digital match

    View match
  28. #30 · Bobbi Brown

    Extra Plump Hydrating Lip Oil

    Bare Cocoa
    Shade match 72
    $39SephoraSephoraCosts $21 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Brown rather than plum8-hour wear rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    72
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown rather than plum · 8-hour wear rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: milky chocolate brown

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm in Boba Bounce, against Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Alchemy. Every attribute compared, with its share of the score.

ComparedYour shadeAlchemyClosest shade matchBoba BounceScore
Shade match50% of overall84
Colour91#7e4047#7b3f41Very close colourColour difference 2.1 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.2 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family30PlumBrownSome differenceNeighbouring colour families
Finish & visual result25% of overall · none of 3 comparable50
Shinenot comparableShimmerNot listedNot listed for eitherA shine level not listed for one product
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableSparkleNot listedNot listed for eitherShimmer not listed for one product
Wear & performance15% of overall40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 71/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm in Boba Bounce.

Same or better

  • Very close colour
  • Same cool undertone
  • Both claim non-sticky
  • Both claim hydration

Different

  • Long-wearing longevity instead of not listed

Description, format and ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionshimmering plum with gold reflectsSoft Rich Brown
FormatNot listedNot listed
Basemoderate siliconeNo ingredient list
FragranceListed (fragrance)No ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Buxom Full-On Plumping Lip Polish in Brandi, against Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Alchemy. Every attribute compared, with its share of the score.

ComparedYour shadeAlchemyClosest overall alternativeBrandiScore
Shade match50% of overall83
Colour69#7e4047#903543Slight colour differenceColour difference 5.0 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.9 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PlumPlumSameSame colour family
Finish & visual result25% of overall · 2 of 3 compared90
Shine100ShimmerShimmerSameSame shine level
Transparencynot comparableNot listedTintedNot listed for eitherA transparency not listed for one product
Shimmer75SparkleShimmerSome differenceShimmer rather than sparkle
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 82/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Buxom Full-On Plumping Lip Polish in Brandi.

Same or better

  • Same cool undertone
  • Same shine: shimmer
  • Both claim non-sticky
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Shimmer shimmer instead of sparkle

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionshimmering plum with gold reflectssheer burgundy shimmer
FormatNot listedNot listed
Basemoderate siliconeOil-based, no silicone
FragranceListed (fragrance)Listed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm Boba Bounce

Best price
$24SephoraSephora
Costs $6 more

Your shade $18 at Sephora

SephoraView at Sephora

Closest overall alternative

Buxom Full-On Plumping Lip Polish Brandi

Match price
$26Ulta BeautyUlta Beauty
Costs $8 more

Your shade $18 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.