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Kiss Theory Hydrating Glossy Shine Lip Balm Charm dupes and alternatives Anastasia Beverly Hills

Mauve · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade matchClosest overall alternative: Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine 04 Exquise

The equivalent shade and the most similar lip gloss overall.

Your shade
Anastasia Beverly Hills
CharmChange shade
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: High shine
The match
Tom Ford
04 Exquise
Colour family, undertone and depth: Mauve · Neutral · Deep / dark
Finish and opacity: High shine · Sheer
Overall match
84out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Comfort (Comfort & suitability)
70
Shade match
92out of 100
Colour
96
Depth
99
Undertone (Undertone and colour family)
80
High confidence· Digital matchWhy it matches
Best price
$64SephoraSephora
Costs $46 more

Your shade $18 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 81
    $18SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame shine: high shine

    Differences: Red rather than mauve

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Red rather than mauve

    Retailer shade note: chocolate red

    Medium confidence· Digital match

    View match
  2. #3 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Soft Mauve
    Shade match 82
    $26SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: LighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: A nourishing touch of cool mauve, with buildable color

    Medium confidence· Digital match

    View match
  3. Shade match 78
    $26SephoraSephoraCosts $8 more

    Matches: Very close colourSame shine: high shineBoth claim non-sticky

    Differences: Warm rather than cool undertonePink rather than mauve

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than mauve

    Retailer shade note: soft warm pink

    High confidence· Digital match

    View match
  4. Shade match 85
    $23SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: Pinky Mauve

    High confidence· Digital match

    View match
  5. Shade match 78
    $26SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: LighterDoes not claim non-sticky

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Does not claim non-sticky

    Retailer shade note: rosy mauve

    High confidence· Digital match

    View match
  6. #7 · Huda Beauty

    Faux Filler Shiny Non-Sticky Lip Gloss

    Bombshell
    Shade match 72
    $21SephoraSephoraCosts $3 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Brown rather than mauve

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown rather than mauve

    Retailer shade note: pinky brown

    Medium confidence· Digital match

    View match
  7. #8 · NYX Professional Makeup

    Duck Plump High Pigment Lip Plumping Gloss

    Mauve Out Of My Way
    Shade match 83
    $13Ulta BeautyUlta Beauty(product price)$5 less (28%)

    Matches: Same cool undertoneSame shine: high shine

    Differences: Does not claim non-stickyDoes not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    40

    Close colour · High shine · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim non-sticky · Does not claim hydration

    Retailer shade note: true mauve

    Medium confidence· Digital match

    View match
  8. #9 · Laneige

    Glaze Craze Tinted Polypeptide Lip Serum Treatment

    Rose Jam - cool, muted pink
    Shade match 73
    $22SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Rose rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 17% ingredient overlap

    Differences: Rose rather than mauve · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  9. #10 · Lancôme

    Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    47 Mauve-Tivation
    Shade match 69
    $32SephoraSephoraCosts $14 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: cool pinky mauve

    High confidence· Digital match

    View match
  10. #11 · Charlotte Tilbury

    Big Lip Plumpgasm Plumping Lip Gloss

    Pillow Talk Medium/Deep
    Shade match 72
    $37Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourPink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: brown berry pink

    Medium confidence· Digital match

    View match
  11. Shade match 65
    $18Ulta BeautyUlta BeautySame price

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: LighterNeutral rather than cool undertoneRose rather than mauve

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Neutral rather than cool undertone · Rose rather than mauve

    Retailer shade note: neutral rose

    High confidence· Digital match

    View match
  12. #13 · L.A. Girl

    Lumilicious Lip Gloss

    Baddie
    Shade match 71
    $3.50$7Ulta BeautyUlta Beauty$14.50 less (81%)

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Brown rather than mauveDoes not claim hydration

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): no ingredient list for one product

    Differences: Brown rather than mauve · Does not claim hydration

    Medium confidence· Digital match

    View match
  13. #14 · Tarte

    Maracuja Vegan Juicy Lip Balm

    Raspberry
    Shade match 65
    $27SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Berry rather than mauve

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Berry rather than mauve

    Retailer shade note: deep red berry

    High confidence· Digital match

    View match
  14. #15 · ColourPop

    Ultra Glossy Lip

    All Me
    Shade match 71
    $4.50$9Ulta BeautyUlta Beauty$13.50 less (75%)

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: LighterPink rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: berry pink

    High confidence· Digital match

    View match
  15. #16 · Charlotte Tilbury

    Collagen Lip Bath Gloss

    Walk of No Shame
    Shade match 69
    $37SephoraSephoraCosts $19 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourLighterRose rather than mauve

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Rose rather than mauve · Does not claim non-sticky

    Retailer shade note: berry rose

    Medium confidence· Digital match

    View match
  16. #17 · Buxom

    Full-On Plumping Lip Polish

    Brandi
    Shade match 73
    $26Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Plum rather than mauve

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Plum rather than mauve

    Retailer shade note: sheer burgundy shimmer

    Medium confidence· Digital match

    View match
  17. #18 · Buxom

    Full-On Plumping Lip Polish

    Dolly Medium
    Shade match 73
    $26Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeper

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper

    Retailer shade note: roseberry mauve shimmer

    High confidence· Digital match

    View match
  18. Shade match 71
    $24SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Brown rather than mauveLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 9% ingredient overlap

    Differences: Brown rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: mauve medium brown

    High confidence· Digital match

    View match
  19. #20 · Essence

    Extreme Shine Volume Lipgloss

    17 Mocha Mingle
    Shade match 60
    $3.99Ulta BeautyUlta Beauty$14.01 less (78%)

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperBrown rather than mauve

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Brown rather than mauve

    Medium confidence· Digital match

    View match
  20. #21 · Lancôme

    Juicy Tubes Original Lip Gloss

    08 Tickled Pink
    Shade match 69
    $25SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourRose rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: creamy dusty rose

    Medium confidence· Digital match

    View match
  21. Shade match 68
    $23SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: DeeperBrown rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Brown rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: Light Rosy Brown

    Medium confidence· Digital match

    View match
  22. #23 · NARS

    Afterglow Lip Shine Gloss

    Smooth Talk
    Shade match 65
    $32SephoraSephoraCosts $14 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourBrown rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than mauve · Does not claim non-sticky

    Retailer shade note: cocoa brown

    Medium confidence· Digital match

    View match
  23. Shade match 59
    $26SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourLighterNude rather than mauve

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than mauve

    Retailer shade note: sheer rose mauve nude

    High confidence· Digital match

    View match
  24. #25 · Buxom

    Full-On Plumping Lip Polish

    Starr
    Shade match 70
    $26Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Plum rather than mauve

    Score details
    Shade match
    70
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Plum rather than mauve

    Retailer shade note: sheer plum w/golden sparkle

    Medium confidence· Digital match

    View match
  25. #26 · Milk Makeup

    Odyssey Hydrating Lip Oil Gloss

    Trek
    Shade match 70
    $26SephoraSephoraCosts $8 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: DeeperRose rather than mauve

    Score details
    Shade match
    70
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper · Rose rather than mauve

    Retailer shade note: deep rose shimmer

    Medium confidence· Digital match

    View match
  26. #27 · Bobbi Brown

    Extra Plump Hydrating Lip Oil

    Bare Cocoa
    Shade match 68
    $39SephoraSephoraCosts $21 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Brown rather than mauve8-hour wear rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Brown rather than mauve · 8-hour wear rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: milky chocolate brown

    Medium confidence· Digital match

    View match
  27. #28 · Givenchy

    Rose Perfecto Lip Balm 24H Hydration

    037 Rouge Grainé
    Shade match 66
    $43SephoraSephoraCosts $25 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Red rather than mauve8-hour wear rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Red rather than mauve · 8-hour wear rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: sheer iconic deep red

    Medium confidence· Digital match

    View match
  28. Shade match 66
    $24SephoraSephoraCosts $6 more

    Matches: Same shine: high shineBoth claim hydration

    Differences: LighterNeutral rather than cool undertoneRose rather than mauve

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 9% ingredient overlap

    Differences: Lighter · Neutral rather than cool undertone · Rose rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: almond rose

    Medium confidence· Digital match

    View match
  29. #30 · Lancôme

    Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    30 Lisa's Coral Glow
    Shade match 60
    $32SephoraSephoraCosts $14 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than cool undertoneCoral rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Coral rather than mauve · Long-wearing rather than not listed (longevity)

    Retailer shade note: neutral pinky coral

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine in 04 Exquise, against Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Charm. Every attribute compared, with its share of the score.

ComparedYour shadeCharmClosest match04 ExquiseScore
Shade match50% of overall92
Colour96#91474d#90464fLooks identicalColour difference 1.2 (0 is identical)
Depth99MediumDeep / darkCloseDepth difference 0.4 on the 0–100 scale
Undertone60CoolNeutralSome differenceOne side neutral: partial agreement
Colour family100MauveMauveSameSame colour family
Finish & visual result25% of overall · 1 of 3 compared100
Shine100High shineHigh shineSameSame shine level
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Comfort & suitability10% of overall70
Non-sticky40ClaimedNot listedSome differenceOnly your product claims a non-sticky feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 84/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine in 04 Exquise.

Same or better

  • Near-identical swatch colour
  • Neutral rather than cool undertone
  • Same shine: high shine
  • Both claim hydration

Different

  • Long-wearing longevity instead of not listed
  • Does not claim non-sticky

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionmid-tone rosy mauveneutral mauve
FormatNot listedNot listed
Basemoderate siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy 04 Exquise

Best price
$64SephoraSephora
Costs $46 more

Your shade $18 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.