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Kiss Theory Hydrating Glossy Shine Lip Balm Vellum dupes and alternatives Anastasia Beverly Hills

Brown · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade matchClosest overall alternative: MAC Cosmetics Lipglass Air Non-Sticky Lipgloss Quality

The equivalent shade and the most similar lip gloss overall.

Your shade
Anastasia Beverly Hills
VellumChange shade
Colour family, undertone and depth: Brown · Warm · Deep / dark
Finish and opacity: High shine
The match
MAC Cosmetics
Quality
Colour family, undertone and depth: Brown · Warm · Medium
Finish and opacity: High shine · Sheer
Overall match
91out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
100
Wear (Wear & performance)
50
Comfort (Comfort & suitability)
100
Shade match
98out of 100
Colour
97
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $7 more

Your shade $18 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Lipglass Air Non-Sticky Lipgloss

    Aesthetic
    Shade match 90
    $25SephoraSephoraCosts $7 more

    Matches: Very close colourSame shine: high shineBoth claim non-sticky

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: deep brown with red undertone

    Medium confidence· Digital match

    View match
  2. #3 · Essence

    Extreme Shine Volume Lipgloss

    14 Biscuit Bliss
    Shade match 92
    $1.99$3.99Ulta BeautyUlta Beauty$16.01 less (89%)

    Matches: Very close colourSame warm undertoneBoth claim non-sticky

    No material differences in the data we have.

    Score details
    Shade match
    92
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Very close colour · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Retailer shade note: brown shimmer

    Medium confidence· Digital match

    View match
  3. #4 · Laneige

    Glaze Craze Tinted Polypeptide Lip Serum Treatment

    Chocolate Frosting
    Shade match 81
    $22SephoraSephoraCosts $4 more

    Matches: Same warm undertoneSame shine: high shineBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 17% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: Warm Brown

    Medium confidence· Digital match

    View match
  4. #5 · Essence

    Extreme Shine Volume Lipgloss

    17 Mocha Mingle
    Shade match 75
    $3.99Ulta BeautyUlta Beauty$14.01 less (78%)

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than warm undertone

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than warm undertone

    Medium confidence· Digital match

    View match
  5. #6 · NYX Professional Makeup

    Jelly Job Lip Gloss

    Bling Me Jelly
    Shade match 91
    $12Ulta BeautyUlta Beauty$6 less (33%)

    Matches: Very close colourSame warm undertoneBoth claim hydration

    Differences: Does not claim non-sticky

    Score details
    Shade match
    91
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Very close colour · Shimmer

    Ingredients (not scored): 11% ingredient overlap

    Differences: Does not claim non-sticky

    Retailer shade note: bronze shimmer

    High confidence· Digital match

    View match
  6. #7 · Haus Labs

    PhD Hybrid Lip Glaze Plumping Gloss

    Praline
    Shade match 73
    $26SephoraSephoraCosts $8 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertoneNude rather than brown

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Nude rather than brown

    Retailer shade note: neutral deep beige

    High confidence· Digital match

    View match
  7. Shade match 75
    $32SephoraSephoraCosts $14 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: neutral sienna brown

    High confidence· Digital match

    View match
  8. Shade match 80
    $20SephoraSephoraCosts $2 more

    Matches: Same shine: high shineBoth claim hydration

    Differences: LighterNeutral rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Neutral rather than warm undertone · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: dark, chestnut brown

    Medium confidence· Digital match

    View match
  9. Shade match 76
    $26SephoraSephoraCosts $8 more

    Matches: Same warm undertoneSame shine: high shineBoth claim hydration

    Differences: DeeperDoes not claim non-sticky

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 2% ingredient overlap

    Differences: Deeper · Does not claim non-sticky

    Retailer shade note: warm truffle

    Medium confidence· Digital match

    View match
  10. #11 · Rare Beauty

    Positive Light Luminizing Lip Gloss

    Blaze
    Shade match 81
    $20SephoraSephoraCosts $2 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Deeper

    Score details
    Shade match
    81
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Deeper

    Retailer shade note: deep brown with maroon, gold, and bronze pearl

    Medium confidence· Digital match

    View match
  11. Shade match 69
    $21SephoraSephoraCosts $3 more

    Matches: Same warm undertoneSame shine: high shineBoth claim non-sticky

    Differences: Rose rather than brown

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Rose rather than brown

    Retailer shade note: deep rose

    Medium confidence· Digital match

    View match
  12. #13 · Gisou

    Honey Infused Hydrating Lip Oil

    Coco Cacao
    Shade match 82
    $28SephoraSephoraCosts $10 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 8% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: Sheer Brown Shimmer

    Medium confidence· Digital match

    View match
  13. #14 · Gisou

    Honey Infused Hydrating Lip Oil

    Milky Mocha
    Shade match 69
    $28SephoraSephoraCosts $10 more

    Matches: Same warm undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than not listed (longevity)

    Retailer shade note: milky mocha brown

    Medium confidence· Digital match

    View match
  14. #15 · Rare Beauty

    Positive Light Luminizing Lip Gloss

    Spark
    Shade match 75
    $20SephoraSephoraCosts $2 more

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    Differences: Lighter

    Score details
    Shade match
    75
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Lighter

    Retailer shade note: midtone brown with rose gold and bronze pearl

    Medium confidence· Digital match

    View match
  15. Shade match 64
    $18Ulta BeautyUlta BeautySame price

    Matches: Same warm undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: soft brick brown

    High confidence· Digital match

    View match
  16. #17 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Hot Chocolit
    Shade match 78
    $23Ulta BeautyUlta BeautyCosts $5 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Cool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: shimmering rich brown

    Medium confidence· Digital match

    View match
  17. #18 · NYX Professional Makeup

    Duck Plump High Pigment Lip Plumping Gloss

    Mocha Me Crazy
    Shade match 76
    $13Ulta BeautyUlta Beauty(product price)$5 less (28%)

    Matches: Same warm undertoneSame shine: high shine

    Differences: LighterDoes not claim non-stickyDoes not claim hydration

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    40

    Slight colour difference · High shine · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Does not claim non-sticky · Does not claim hydration

    Retailer shade note: ash brown

    Medium confidence· Digital match

    View match
  18. #19 · Bobbi Brown

    Extra Plump Hydrating Lip Oil

    Bare Cocoa
    Shade match 72
    $39SephoraSephoraCosts $21 more

    Matches: Same shine: high shineBoth claim hydration

    Differences: Cool rather than warm undertone8-hour wear rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than warm undertone · 8-hour wear rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: milky chocolate brown

    Medium confidence· Digital match

    View match
  19. #20 · CoverGirl

    Clean Fresh Yummy Lip Gloss

    720 Like You a Choco-lot
    Shade match 86
    $8.78WalmartWalmart$9.22 less (51%)

    Matches: Same warm undertoneBoth claim non-stickyBoth claim hydration

    No material differences in the data we have.

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Medium confidence· Digital match

    View match
  20. #21 · Milk Makeup

    Odyssey Hydrating Lip Oil Gloss

    Quest
    Shade match 61
    $26SephoraSephoraCosts $8 more

    Matches: Same warm undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourLighterNude rather than brown

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than brown

    Retailer shade note: caramel beige

    High confidence· Digital match

    View match
  21. Shade match 70
    $20SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: medium-dark, warm brown

    Medium confidence· Digital match

    View match
  22. #23 · Haus Labs

    PhD Hybrid Lip Glaze Plumping Gloss

    Cocoa
    Shade match 61
    $26SephoraSephoraCosts $8 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeperCool rather than warm undertone

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Cool rather than warm undertone

    Retailer shade note: taupe brown

    Medium confidence· Digital match

    View match
  23. #24 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Rosewood Nights
    Shade match 64
    $26SephoraSephoraCosts $8 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: DeeperCool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper · Cool rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: A nourishing touch of sheer rosy brown

    Medium confidence· Digital match

    View match
  24. #25 · NYX Professional Makeup

    Butter Gloss Non-Sticky Lip Gloss

    Brownie Drip
    Shade match 88
    $6Ulta BeautyUlta Beauty(product price)$12 less (67%)

    Matches: Very close colourBoth claim non-stickyBoth claim hydration

    Differences: Neutral rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep brown with red undertones

    Medium confidence· Digital match

    View match
  25. #26 · NYX Professional Makeup

    Duck Plump High Pigment Lip Plumping Gloss

    Twice the Spice
    Shade match 72
    $13Ulta BeautyUlta Beauty(product price)$5 less (28%)

    Matches: Same warm undertoneSame shine: high shine

    Differences: Red rather than brownDoes not claim non-stickyDoes not claim hydration

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    40

    Close colour · High shine · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Red rather than brown · Does not claim non-sticky · Does not claim hydration

    Retailer shade note: spiced red

    Medium confidence· Digital match

    View match
  26. #27 · NARS

    Afterglow Lip Shine Gloss

    What If
    Shade match 66
    $32SephoraSephoraCosts $14 more

    Matches: Same shine: high shineBoth claim hydration

    Differences: Cool rather than warm undertoneDoes not claim non-sticky

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cool rather than warm undertone · Does not claim non-sticky

    Retailer shade note: rich chocolate

    Medium confidence· Digital match

    View match
  27. #28 · Patrick Ta

    Major Volume Plumping Lip Gloss

    Mine
    Shade match 68
    $26SephoraSephoraCosts $8 more

    Matches: Same shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourDeeperNeutral rather than warm undertone

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Neutral rather than warm undertone · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: rich chocolate

    Medium confidence· Digital match

    View match
  28. #29 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Warm Beige
    Shade match 61
    $26SephoraSephoraCosts $8 more

    Matches: Same warm undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourLighterNude rather than brown

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than brown · Long-wearing rather than not listed (longevity)

    Retailer shade note: a nourishing touch of sheer warm beige

    Medium confidence· Digital match

    View match
  29. #30 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Hot Chocolit Fantasy
    Shade match 72
    $23Ulta BeautyUlta BeautyCosts $5 more

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Cool rather than warm undertoneLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Cool rather than warm undertone · Long-wearing rather than not listed (longevity)

    Retailer shade note: shimmering holographic rich brown

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

MAC Cosmetics Lipglass Air Non-Sticky Lipgloss in Quality, against Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Vellum. Every attribute compared, with its share of the score.

ComparedYour shadeVellumClosest matchQualityScore
Shade match50% of overall98
Colour97#744135#774335Looks identicalColour difference 1.1 (0 is identical)
Depth98Deep / darkMediumCloseDepth difference 1.3 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result25% of overall · 1 of 3 compared100
Shine100High shineHigh shineSameSame shine level
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall · none of 1 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 91/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Lipglass Air Non-Sticky Lipgloss in Quality.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same shine: high shine
  • Both claim non-sticky
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionwarm espresso brownmid-tone brown
FormatNot listedWand
Basemoderate siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Quality

Match price
$25Ulta BeautyUlta Beauty
Costs $7 more

Your shade $18 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.