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Kiss Theory Hydrating Glossy Shine Lip Balm Toyed dupes and alternatives Anastasia Beverly Hills

Mauve · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade match: Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine 04 Exquise

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Anastasia Beverly Hills
ToyedChange shade
Colour family, undertone and depth: Mauve · Cool · Deep / dark
Finish and opacity: High shine
The match
Tom Ford
04 Exquise
Colour family, undertone and depth: Mauve · Neutral · Deep / dark
Finish and opacity: High shine · Sheer
Shade match
80out of 100
Colour
75
Depth
100
Undertone (Undertone and colour family)
80
Best price
$64SephoraSephora
Costs $46 more

Your shade $18 at Sephora

Closest overall alternative: Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm 47 Mauve-Tivation

The most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Your shade
Anastasia Beverly Hills
ToyedChange shade
Colour family, undertone and depth: Mauve · Cool · Deep / dark
Finish and opacity: High shine
The match
Lancôme
47 Mauve-Tivation
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and opacity: High shine
Overall match
79out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Comfort (Comfort & suitability)
100
Best price
$32SephoraSephora
Costs $14 more

Your shade $18 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Afterglow Lip Shine Gloss

    Smooth Talk
    Shade match 74
    $32SephoraSephoraCosts $14 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Brown rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Close colour · High shine · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Brown rather than mauve · Does not claim non-sticky

    Retailer shade note: cocoa brown

    Medium confidence· Digital match

    View match
  2. #4 · Buxom

    Full-On Plumping Lip Polish

    Gabby
    Shade match 79
    $26Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Brown rather than mauve

    Score details
    Shade match
    79
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than mauve

    Retailer shade note: rich plum brown shimmer

    Medium confidence· Digital match

    View match
  3. #5 · Buxom

    Full-On Plumping Lip Polish

    Dolly Medium
    Shade match 77
    $26Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Deeper

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Deeper

    Retailer shade note: roseberry mauve shimmer

    High confidence· Digital match

    View match
  4. #6 · Laneige

    Glaze Craze Tinted Polypeptide Lip Serum Treatment

    Rose Jam - cool, muted pink
    Shade match 72
    $22SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourRose rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than mauve · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  5. Shade match 71
    $26SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourLighterDoes not claim non-sticky

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Does not claim non-sticky

    Retailer shade note: rosy mauve

    High confidence· Digital match

    View match
  6. #8 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Soft Mauve
    Shade match 68
    $26SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity)

    Retailer shade note: A nourishing touch of cool mauve, with buildable color

    Medium confidence· Digital match

    View match
  7. Shade match 62
    $18Ulta BeautyUlta BeautySame price

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Rose rather than mauve

    Retailer shade note: neutral rose

    High confidence· Digital match

    View match
  8. #10 · Tower 28 Beauty

    ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil

    Sesame
    Shade match 62
    $16SephoraSephora$2 less (11%)

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourLighter

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter

    Retailer shade note: semi-sheer, milky mauve

    High confidence· Digital match

    View match
  9. #11 · Fenty Beauty

    Gloss Bomb Oil Luminizing Lip Oil 'N Gloss

    Rose Amber
    Shade match 72
    $26SephoraSephoraCosts $8 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Brown rather than mauve

    Score details
    Shade match
    72
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Brown rather than mauve

    Retailer shade note: sparkling cool taupe brown

    High confidence· Digital match

    View match
  10. Shade match 60
    $18SephoraSephoraSame price

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourRed rather than mauve

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than mauve

    Retailer shade note: chocolate red

    Medium confidence· Digital match

    View match
  11. #13 · Buxom

    Full-On Plumping Lip Polish

    Starr
    Shade match 71
    $26Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Plum rather than mauve

    Score details
    Shade match
    71
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Plum rather than mauve

    Retailer shade note: sheer plum w/golden sparkle

    Medium confidence· Digital match

    View match
  12. #14 · Haus Labs

    PhD Hybrid Lip Glaze Plumping Gloss

    Guava
    Shade match 59
    $26SephoraSephoraCosts $8 more

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourWarm rather than cool undertonePink rather than mauve

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Pink rather than mauve

    Retailer shade note: soft warm pink

    High confidence· Digital match

    View match
  13. Shade match 68
    $23SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)Does not claim non-sticky

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · High shine · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: Pinky Mauve

    High confidence· Digital match

    View match
  14. #16 · Tarte

    Maracuja Vegan Juicy Lip Balm

    Raspberry
    Shade match 58
    $27SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourBerry rather than mauve

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than mauve

    Retailer shade note: deep red berry

    High confidence· Digital match

    View match
  15. #17 · Buxom

    Full-On Plumping Lip Polish

    Zoe
    Shade match 65
    $26Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeperPink rather than mauve

    Score details
    Shade match
    65
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Pink rather than mauve

    Retailer shade note: rich ruby pink w/shifting blue shimmer

    Medium confidence· Digital match

    View match
  16. #18 · NYX Professional Makeup

    Duck Plump High Pigment Lip Plumping Gloss

    Mauve Out Of My Way
    Shade match 65
    $13Ulta BeautyUlta Beauty(product price)$5 less (28%)

    Matches: Same cool undertoneSame shine: high shine

    Differences: Noticeably different swatch colourLighterDoes not claim non-sticky

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    40

    Visibly different colour · High shine · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Does not claim non-sticky · Does not claim hydration

    Retailer shade note: true mauve

    Medium confidence· Digital match

    View match
  17. Shade match 53
    $26SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourLighterNude rather than mauve

    Score details
    Shade match
    53
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than mauve

    Retailer shade note: sheer rose mauve nude

    High confidence· Digital match

    View match
  18. #20 · ColourPop

    Ultra Glossy Lip

    All Me
    Shade match 58
    $4.50$9Ulta BeautyUlta Beauty$13.50 less (75%)

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourLighterPink rather than mauve

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: berry pink

    High confidence· Digital match

    View match
  19. Shade match 60
    $23SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourDeeperPlum rather than mauve

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: Deep Cool Plum

    High confidence· Digital match

    View match
  20. #22 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Fig Bingsoo
    Shade match 59
    $22SephoraSephoraCosts $4 more

    Matches: Same shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Medium confidence· Digital match

    View match
  21. Shade match 59
    $24SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourBerry rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: berry

    High confidence· Digital match

    View match
  22. #24 · Essence

    Extreme Shine Volume Lipgloss

    17 Mocha Mingle
    Shade match 50
    $3.99Ulta BeautyUlta Beauty$14.01 less (78%)

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperBrown rather than mauve

    Score details
    Shade match
    50
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Brown rather than mauve

    Medium confidence· Digital match

    View match
  23. #25 · Givenchy

    Rose Perfecto Hydrating Tinted Lip Balm & Gloss

    011 Black Pink
    Shade match 66
    $43SephoraSephoraCosts $25 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Noticeably different swatch colourDeeperPink rather than mauve

    Score details
    Shade match
    66
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    70

    Slight colour difference · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Pink rather than mauve · Does not claim non-sticky

    Retailer shade note: blackend pink that transforms to a rich berry

    Medium confidence· Digital match

    View match
  24. #26 · Buxom

    Full-On Plumping Lip Polish

    Brandi
    Shade match 60
    $26Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourPlum rather than mauve

    Score details
    Shade match
    60
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than mauve

    Retailer shade note: sheer burgundy shimmer

    Medium confidence· Digital match

    View match
  25. #27 · Milk Makeup

    Odyssey Hydrating Lip Oil Gloss

    Trek
    Shade match 60
    $26SephoraSephoraCosts $8 more

    Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeperRose rather than mauve

    Score details
    Shade match
    60
    Finish & visual result
    78
    Wear & performance
    50
    Comfort & suitability
    100

    Visibly different colour · Shimmer · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Rose rather than mauve

    Retailer shade note: deep rose shimmer

    Medium confidence· Digital match

    View match
  26. #28 · Lancôme

    Juicy Tubes Original Lip Gloss

    08 Tickled Pink
    Shade match 58
    $25SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourRose rather than mauveLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Visibly different colour · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky

    Retailer shade note: creamy dusty rose

    Medium confidence· Digital match

    View match
  27. #29 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    08 Purple Dream
    Shade match 50
    $40SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperPlum rather than mauve

    Score details
    Shade match
    50
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than mauve · Long-wearing rather than not listed (longevity)

    Retailer shade note: sheer plum

    High confidence· Digital match

    View match
  28. #30 · Dior

    Addict Lip Glow Balm

    006 Berry
    Shade match 53
    $42SephoraSephoraCosts $24 more

    Matches: Same cool undertoneSame shine: high shineBoth claim hydration

    Differences: Noticeably different swatch colourRed rather than mauveDoes not claim non-sticky

    Score details
    Shade match
    53
    Finish & visual result
    100
    Wear & performance
    50
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than mauve · Does not claim non-sticky

    Retailer shade note: a berry red cool undertone

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine in 04 Exquise, against Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Toyed. Every attribute compared, with its share of the score.

ComparedYour shadeToyedClosest shade match04 ExquiseScore
Shade match50% of overall80
Colour75#874b59#90464fClose colourColour difference 4.3 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertone60CoolNeutralSome differenceOne side neutral: partial agreement
Colour family100MauveMauveSameSame colour family
Finish & visual result25% of overall · 1 of 3 compared100
Shine100High shineHigh shineSameSame shine level
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Comfort & suitability10% of overall70
Non-sticky40ClaimedNot listedSome differenceOnly your product claims a non-sticky feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 78/100Shade match 80/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine in 04 Exquise.

Same or better

  • Neutral rather than cool undertone
  • Same shine: high shine
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Long-wearing longevity instead of not listed
  • Does not claim non-sticky

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondusty mauveneutral mauve
FormatNot listedNot listed
Basemoderate siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm in 47 Mauve-Tivation, against Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm in Toyed. Every attribute compared, with its share of the score.

ComparedYour shadeToyedClosest overall alternative47 Mauve-TivationScore
Shade match50% of overall76
Colour63#874b59#9e5568Slight colour differenceColour difference 5.8 (0 is identical)
Depth76Deep / darkMediumSome differenceDepth difference 8.5 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100MauveMauveSameSame colour family
Finish & visual result25% of overall · 1 of 3 compared100
Shine100High shineHigh shineSameSame shine level
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 79/100Shade match 76/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm in 47 Mauve-Tivation.

Same or better

  • Same cool undertone
  • Same shine: high shine
  • Both claim non-sticky
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Runs lighter
  • Long-wearing longevity instead of not listed

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondusty mauvecool pinky mauve
FormatNot listedNot listed
Basemoderate siliconeOil-based, no silicone
FragranceListed (fragrance)Listed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine 04 Exquise

Best price
$64SephoraSephora
Costs $46 more

Your shade $18 at Sephora

Closest overall alternative

Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm 47 Mauve-Tivation

Best price
$32SephoraSephora
Costs $14 more

Your shade $18 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.