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Product price; this shade is not separately priced
Where to buy Coy (2 stores)
Similar to Maybelline Super Stay Vinyl Ink Liquid Lipcolor Coy
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Maybelline Super Stay Vinyl Ink Liquid Lipcolor Coy, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss
Kanani
Buxom Full-On Plumping Lip Polish, shade Kanani
- Very close match
- Colour match · Pink · Medium · Cool
$26
Strike a Rose
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, shade Strike a Rose
- Very close match
- Colour match · Rose · Medium · Cool
$13
Lip liner
Mauve
Ulta Beauty Collection Automatic Retractable Lip Liner, shade Mauve
- Very close match
- Colour match · Mauve · Medium · Cool
$9.50

RIRI
Fenty Beauty Trace'd Out Pencil Lip Liner, shade RIRI
- Close match
- Colour match · Mauve · Medium · Cool
$24
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner
20 Mauve Mirage
Essence 8H Matte Comfort Lipliner, shade 20 Mauve Mirage
- Slightly deeper for definition
- Combination · Mauve · Medium · Cool
$3.99
Cannes
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Cannes
- Slightly deeper for definition
- Combination · Mauve · Medium · Cool
$6
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss

Pink Cloud
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage, shade Pink Cloud
- Contrast: pink with mauve
- Combination · Pink · Light · Neutral
$26
030 Shimmer Rose
Dior Addict Lip Maximizer Plumping Gloss, shade 030 Shimmer Rose
- Contrast: pink with mauve
- Combination · Pink · Light · Neutral
$42
Lip liner
Main Character
Sacheu Peel Off Lip Liner STAY-N, shade Main Character
- Contrast: pink with mauve
- Combination · Pink · Deep / dark · Neutral
$14
Go All Pout
Milani Keep It Full Plumping Lip Liner, shade Go All Pout
- Contrast: pink with mauve
- Combination · Pink · Light · Neutral
$11.99
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss
Kanani
Buxom Full-On Plumping Lip Polish, shade Kanani
- Gloss: opacity not listed
- Combination · Pink · Medium · Cool
$26
Pearl
Maybelline Lifter Gloss with Hyaluronic Acid, shade Pearl
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$12.99
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #c44965
- L* 48.8 a* 51.3 b* 10.3
- Colour family
- Mauve
- from the description (“mauve”)
- Colour depth
- Medium
- from the swatch colour
- Undertone
- Cool
- from the description (“mauve”)
- Colour description
- Not listed
- not stated
- Finish
- Not listed
- not stated
- Opacity
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (19)
Maybelline Super Stay Vinyl Ink Liquid Lipcolor- Captivatedlight neutral nude
- Charmedmedium rosy brown
- Cheekyrose nude
- Coydusty rose mauve(this shade)
- EdgyNo retailer description
- Fearlessdeep chocolate brown
- Goldenmuted coral
- Lippycranberry red
- Peachypeachy nude
- Peppymedium brown red
- Punchymedium teddy brown
- Red-Hotyellow-undertoned fire engine red
- RogueNo retailer description
- Royaldeep wine
- StrikingNo retailer description
- SultryNo retailer description
- UpbeatNo retailer description
- Wickedclassic blue-undertoned red
- Wittytrue mauve