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Official description
warm burgundy
Standardised colour
Plum · Deep / dark · Warm undertone · burgundy Details
Opaque
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Product price; this shade is not separately priced · Lowest price $6.49 at Walgreens
Where to buy Never Basic (4 stores)
Similar to NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick Never Basic
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick Never Basic, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip liner
Hot & Heavy
NYX Professional Makeup Lingerie Lip Liner Stain, shade Hot & Heavy
- Close match
- Colour match · Plum · Deep / dark · Neutral
$12
Plummy
Clinique Quickliner For Lips Lip Liner, shade Plummy
- Close match
- Colour match · Plum · Deep / dark · Neutral
$25
Lip gloss
No lip gloss in the catalogue is close enough in measured colour, colour family and depth.
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner
No lip liner in the catalogue is slightly deeper than this shade in a matching colour family and undertone.
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss
MIMS
DIBS Beauty Go To Glossy Balm, shade MIMS
- Contrast: mauve with plum
- Combination · Mauve · Deep / dark · Warm
$24
Aesthetic
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss, shade Aesthetic
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Neutral
$25
Lip liner
Chocolate Chip
Clinique Quickliner For Lips Lip Liner, shade Chocolate Chip
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Neutral
$25
Ever
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Ever
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Warm
$6
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

Blushcore
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Blushcore
- Gloss: opacity not listed
- Colour match · Plum · Deep / dark · Neutral
$18
Clear
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Clear
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$6
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #733343
- L* 30.4 a* 29.9 b* 3.7
- Colour family
- Plum
- from the description (“burgundy”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Warm
- from the description (“warm”)
- Colour description
- Burgundy
- from the description (“warm burgundy”)
- Finish
- Not listed
- not stated
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (25)
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick- Ambition Statementwarm peach brown
- Born To Hustlemuted rose
- Boundary Pusherwarm brown
- Cash Flowlight dusty rose
- Disrupterroyal blue
- Fierce Flirtlight mauve pink
- Global Citizenmedium neutral nude
- Goal Crushermid-tone beige
- Goal Getterdeep raspberry
- In Chargeperfect berry
- Lead Everythinghot pink
- Life Goalspeach nude
- Magic Makerdusty nude mauve
- Make It Workcool toned plum
- Movie Makermedium rosy brown
- Movin' Upbright pink peach
- Never Basicwarm burgundy(this shade)
- Next-Gen Thinkingviolet grey
- On A Missionblue red
- Overnight Herocool toned mauve
- Rebel In Redwarm red
- Stay Stuntin'mid-tone bright orange
- Total Ballerrich warm brown
- Trophy Lifemauve pink
- World Shapercoral red