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NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick in Never Basic, product photo from Ulta Beauty
1 of 7 · Product · Ulta Beauty
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick in Never Basic, texture swatch from Ulta Beauty
2 of 7 · Texture · Ulta Beauty
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick in Never Basic, colour swatch from Ulta Beauty
3 of 7 · Swatch · Ulta Beauty
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, range image 4 from Ulta Beauty
4 of 7 · Whole range · Ulta Beauty
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, range image 5 from Ulta Beauty
5 of 7 · Whole range · Ulta Beauty
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, range image 6 from Ulta Beauty
6 of 7 · Whole range · Ulta Beauty
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, range image 7 from Ulta Beauty
7 of 7 · Whole range · Ulta Beauty
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Official description

warm burgundy

Standardised colour

Plum · Deep / dark · Warm undertone · burgundy Details

Opaque

Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.

Price
$13Ulta BeautyUlta Beauty

Product price; this shade is not separately priced · Lowest price $6.49 at Walgreens

Where to buy Never Basic (4 stores)

WalgreensWalgreensBest price$6.49
WalgreensView at Walgreens
WalmartWalmart$12.97
WalmartView at Walmart
TargetTarget$12.99 · out of stock
TargetView at Target
Ulta BeautyUlta Beautyfrom $13 · product price
Ulta BeautyView at Ulta Beauty

Similar to NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick Never Basic

The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick Never Basic, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lip gloss or lip liner shades close to this lipstick's colour, family and depth.

Lip liner

  1. NYX Professional Makeup Lingerie Lip Liner Stain

    Hot & Heavy

    NYX Professional Makeup Lingerie Lip Liner Stain, shade Hot & Heavy

    • Close match
    • Colour match · Plum · Deep / dark · Neutral

    $12

  2. Clinique Quickliner For Lips Lip Liner

    Plummy

    Clinique Quickliner For Lips Lip Liner, shade Plummy

    • Close match
    • Colour match · Plum · Deep / dark · Neutral

    $25

Lip gloss

No lip gloss in the catalogue is close enough in measured colour, colour family and depth.

Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.

Lip liner

No lip liner in the catalogue is slightly deeper than this shade in a matching colour family and undertone.

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lip gloss

  1. DIBS Beauty Go To Glossy Balm

    MIMS

    DIBS Beauty Go To Glossy Balm, shade MIMS

    • Contrast: mauve with plum
    • Combination · Mauve · Deep / dark · Warm

    $24

  2. MAC Cosmetics Lipglass Air Non-Sticky Lipgloss

    Aesthetic

    MAC Cosmetics Lipglass Air Non-Sticky Lipgloss, shade Aesthetic

    • Contrast: brown with plum
    • Combination · Brown · Deep / dark · Neutral

    $25

Lip liner

  1. Clinique Quickliner For Lips Lip Liner

    Chocolate Chip

    Clinique Quickliner For Lips Lip Liner, shade Chocolate Chip

    • Contrast: brown with plum
    • Combination · Brown · Deep / dark · Neutral

    $25

  2. NYX Professional Makeup Slim Lip Pencil Lip Liner

    Ever

    NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Ever

    • Contrast: brown with plum
    • Combination · Brown · Deep / dark · Warm

    $6

Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm

    Blushcore

    Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Blushcore

    • Gloss: opacity not listed
    • Colour match · Plum · Deep / dark · Neutral

    $18

  2. NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss

    Clear

    NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Clear

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $6

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#733343
L* 30.4 a* 29.9 b* 3.7
Colour family
Plum
from the description (“burgundy”)
Colour depth
Deep / dark
from the swatch colour
Undertone
Warm
from the description (“warm”)
Colour description
Burgundy
from the description (“warm burgundy”)
Finish
Not listed
not stated
Opacity
Opaque
the product's attributes
Shimmer
Not listed
not stated

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.