Shine Loud High Shine Long-Lasting Liquid Lipstick Never Basic dupes and alternatives NYX Professional Makeup
4.2 (9,047)·Plum · Warm · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour· Lighter· Cool rather than warm undertone
Score details
Shade match
63
Finish & visual result
100
Wear & performance
64
Comfort & suitability
40
Slight colour difference · Satin · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Does not claim transfer resistance · Does not claim comfort
Matches: Same warm undertone· Same opacity: opaque· Both claim comfort
Differences: Noticeably different swatch colour· Nude rather than plum· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
63
Finish & visual result
100
Wear & performance
40
Comfort & suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than plum · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance
Differences: Cool rather than warm undertone· Not listed rather than 16-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
50
Wear & performance
40
Comfort & suitability
40
Very close colour
Ingredients (not scored): 3% ingredient overlap
Differences: Cool rather than warm undertone · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Same opacity: opaque· Both claim comfort· Claims hydration
Differences: Deeper· Cool rather than warm undertone· Berry rather than plum
Score details
Shade match
65
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Deeper · Cool rather than warm undertone · Berry rather than plum · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance
Differences: Noticeably different swatch colour· Deeper· Cool rather than warm undertone
Score details
Shade match
62
Finish & visual result
100
Wear & performance
58
Comfort & suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Deeper · Cool rather than warm undertone · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Differences: Cool rather than warm undertone· Red rather than plum· Long-wearing rather than 16-hour wear (longevity)
Score details
Shade match
56
Finish & visual result
100
Wear & performance
58
Comfort & suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Cool rather than warm undertone · Red rather than plum · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance
Retailer shade note: mauve red with a matte finish
Differences: Cool rather than warm undertone· Red rather than plum· Not listed rather than 16-hour wear (longevity)
Score details
Shade match
59
Finish & visual result
100
Wear & performance
40
Comfort & suitability
100
Close colour · Matte · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Cool rather than warm undertone · Red rather than plum · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick in 213 Le Plum Dominant, against NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick in Never Basic. Every attribute compared, with its share of the score.
ComparedYour shadeNever BasicClosest shade match213 Le Plum DominantHow they compareScore
Shade match60% of overall85
Colour60%76#733343#7d2e3bClose colourColour difference 4.1 (0 is identical)
Depth15%99Deep / darkMediumCloseDepth difference 0.7 on the 0–100 scale
Undertone13%100WarmWarmSameSame product undertone
Colour family13%100PlumPlumSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finish55%—not comparableNot listedMatteNot listed for eitherA finish not listed for one product
Opacity45%—not comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Transfer resistance40%100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall · 1 of 2 compared100
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration50%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 81/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Revlon ColorStay Overtime Lipcolor in Blush Hour, against NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick in Never Basic. Every attribute compared, with its share of the score.
ComparedYour shadeNever BasicClosest overall alternativeBlush HourHow they compareScore
Shade match60% of overall82
Colour60%88#733343#792b42Very close colourColour difference 2.6 (0 is identical)
Depth15%99Deep / darkDeep / darkSameDepth difference 0.8 on the 0–100 scale
Undertone13%15WarmCoolDifferentCool against warm
Colour family13%100PlumPlumSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish55%—not comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Transfer resistance40%100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall40
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration50%40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 86/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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