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Shine Loud High Shine Long-Lasting Liquid Lipstick Movie Maker dupes and alternatives NYX Professional Makeup

Brown · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: RMS Beauty Legendary Serum Lipstick Angela

The equivalent shade: scored on colour, depth, undertone and colour family only.

The match
RMS Beauty
Angela
Colour family, undertone and depth: Brown · Cool · Medium
Finish and opacity: Satin
Shade match
89out of 100
Colour
82
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$36Ulta BeautyUlta Beauty
Costs $23 more

Your shade $13 at Ulta Beauty

Closest overall alternative: MAC Cosmetics Locked Kiss Ink Lipstick Upgraded

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

The match
MAC Cosmetics
Upgraded
Colour family, undertone and depth: Mauve · Cool · Light
Finish and opacity: Matte · Opaque
Overall match
87out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Comfort (Comfort & suitability)
70
Best price
$35Ulta BeautyUlta Beauty
Costs $22 more

Your shade $13 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    124 Rose Instinct
    Shade match 83
    $16SephoraSephoraCosts $3 more

    Matches: Very close colourSame cool undertoneSame opacity: opaque

    Differences: Rose rather than brown10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Rose rather than brown · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte midtone rose

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Rouge Dior On Stage Matte Lipstick

    110 Magnetic Nude
    Shade match 81
    $48SephoraSephoraCosts $35 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Nude rather than brown24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than brown · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: a cool nude

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Pushed Up
    Shade match 75
    $11Ulta BeautyUlta Beauty(product price)$2 less (15%)

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: 16-hour wear

    Differences: Mauve rather than brown

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 19% ingredient overlap

    Differences: Mauve rather than brown

    Retailer shade note: purple mauve

    Medium confidence· Digital match

    View match
  4. Shade match 80
    $25Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Mauve rather than brown

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Mauve rather than brown

    Retailer shade note: deep muted mauve

    Medium confidence· Digital match

    View match
  5. #7 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Sugar Plum
    Shade match 85
    $26SephoraSephoraCosts $13 more

    Matches: Very close colourSame cool undertoneSame opacity: opaque

    Differences: Plum rather than brownLong-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Plum rather than brown · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: rosy plum with a matte finish

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Locked Kiss Ink Lipstick

    Bodacious
    Shade match 81
    $35Ulta BeautyUlta BeautyCosts $22 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Nude rather than brown24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Nude rather than brown · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: deep tone beige

    Medium confidence· Digital match

    View match
  7. #9 · Dior

    Rouge Dior Lipstick

    558 Grace
    Shade match 83
    $50SephoraSephoraCosts $37 more

    Matches: Very close colourSame cool undertoneSame opacity: opaque

    Differences: Pink rather than brownDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Satin · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Pink rather than brown · Does not claim transfer resistance

    Retailer shade note: a deep blue -toned pink

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Sitting Pretty
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Near-identical swatch colourSame opacity: opaqueBoth claim comfort

    Differences: Neutral rather than cool undertoneRose rather than brownLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Looks identical · Satin · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than brown · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: light rose

    Medium confidence· Digital match

    View match
  9. #11 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    85 Rosewood
    Shade match 78
    $16SephoraSephoraCosts $3 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Pink rather than brown10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Pink rather than brown · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte mauve pink

    Medium confidence· Digital match

    View match
  10. #12 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    127 Frozen Pomegranate
    Shade match 78
    $16SephoraSephoraCosts $3 more

    Matches: Very close colourSame cool undertoneSame opacity: opaque

    Differences: Red rather than brown10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Red rather than brown · 10-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: matte berry red

    Medium confidence· Digital match

    View match
  11. Shade match 85
    $64SephoraSephoraCosts $51 more

    Matches: Very close colourSame cool undertoneSame opacity: opaque

    Differences: Rose rather than brownDoes not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Satin · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Rose rather than brown · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: Rose

    Medium confidence· Digital match

    View match
  12. #14 · Dior

    Rouge Dior Lipstick

    683 Rendezvous
    Shade match 80
    $50SephoraSephoraCosts $37 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: Nude rather than brownDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Nude rather than brown · Does not claim transfer resistance

    Retailer shade note: the iconic nude

    Medium confidence· Digital match

    View match
  13. Shade match 74
    $25Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Rose rather than brown

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Rose rather than brown

    Retailer shade note: dusty rose

    Medium confidence· Digital match

    View match
  14. Shade match 74
    $48SephoraSephoraCosts $35 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Rose rather than brownLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    82
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Rose rather than brown · Long-wearing rather than 16-hour wear (longevity)

    Retailer shade note: a deep cool-toned rosewood

    Medium confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Brave
    Shade match 79
    $25Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: Nude rather than brownLong-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Nude rather than brown · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: pink beige with a white pearl

    Medium confidence· Digital match

    View match
  16. #18 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Warm Up
    Shade match 66
    $11Ulta BeautyUlta Beauty(product price)$2 less (15%)

    Matches: Same opacity: opaqueSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Warm rather than cool undertoneRose rather than brown

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 19% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than brown

    Retailer shade note: red rose

    Medium confidence· Digital match

    View match
  17. #19 · Kylie Cosmetics

    Matte Liquid Lipstick

    601 Ginger
    Shade match 72
    $22Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort

    Differences: Warm rather than cool undertoneNude rather than brown8-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than brown · 8-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: warm soft nude

    Medium confidence· Digital match

    View match
  18. #20 · Pat McGrath Labs

    LiquiLUST: Legendary Wear Matte Lipstick

    Elson 4
    Shade match 71
    $34SephoraSephoraCosts $21 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim transfer resistance

    Differences: Red rather than brown

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Red rather than brown

    Retailer shade note: vivid blue red

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    Super Stay Vinyl Ink Liquid Lipcolor

    Peppy
    Shade match 81
    $13.99Ulta BeautyUlta Beauty(product price)Costs $0.99 more

    Matches: Very close colourSame cool undertoneSame longevity: 16-hour wear

    Differences: Red rather than brown

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 11% ingredient overlap

    Differences: Red rather than brown

    Retailer shade note: medium brown red

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Velvet Teddy
    Shade match 88
    $27Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame cool undertoneBoth claim comfort

    Differences: Nude rather than brownBuildable rather than opaque (opacity)10-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    65
    Wear & performance
    58
    Comfort & suitability
    70

    Very close colour · Matte · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Nude rather than brown · Buildable rather than opaque (opacity) · 10-hour wear rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: deep-toned beige

    Medium confidence· Digital match

    View match
  21. #23 · Gucci

    Glow & Care Shine Lipstick

    215 Julie Blush
    Shade match 78
    $49SephoraSephoraCosts $36 more

    Matches: Near-identical swatch colourSame opacity: opaqueClaims hydration

    Differences: Warm rather than cool undertoneRose rather than brownLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Looks identical · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Rose rather than brown · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: peach rosewood

    Medium confidence· Digital match

    View match
  22. #24 · Dior

    Rouge Dior Lipstick

    720 Icone
    Shade match 74
    $50SephoraSephoraCosts $37 more

    Matches: Same opacity: opaqueBoth claim comfortClaims hydration

    Differences: Neutral rather than cool undertoneRose rather than brownDoes not claim transfer resistance

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Satin · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than brown · Does not claim transfer resistance

    Retailer shade note: the iconic rosewood

    Medium confidence· Digital match

    View match
  23. #25 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Ruler
    Shade match 73
    $12.99Ulta BeautyUlta Beauty$0.01 less (0%)

    Matches: Same cool undertoneSame opacity: opaqueSame longevity: 16-hour wear

    Differences: Berry rather than brownDoes not claim transfer resistanceDoes not claim comfort

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 18% ingredient overlap

    Differences: Berry rather than brown · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: muted cranberry

    Medium confidence· Digital match

    View match
  24. #26 · Anastasia Beverly Hills

    Lip Velvet Full-Pigment Lip Mousse

    Rosy Mauve
    Shade match 79
    $28SephoraSephoraCosts $15 more

    Matches: Very close colourSame opacity: opaqueBoth claim comfort

    Differences: Neutral rather than cool undertoneRose rather than brownNot listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than brown · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: midtone rose

    Medium confidence· Digital match

    View match
  25. #27 · Dior

    Rouge Dior On Stage Matte Lipstick

    422 Rosewood Glam
    Shade match 67
    $48Ulta BeautyUlta BeautyCosts $35 more

    Matches: Same opacity: opaqueBoth claim transfer resistanceBoth claim comfort

    Differences: Warm rather than cool undertoneRose rather than brown24-hour wear rather than 16-hour wear (longevity)

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than brown · 24-hour wear rather than 16-hour wear (longevity)

    Retailer shade note: a deep rosewood

    Medium confidence· Digital match

    View match
  26. Shade match 77
    $9.99TargetTarget$3.01 less (23%)

    Matches: Very close colourSame longevity: 16-hour wearBoth claim transfer resistance

    Differences: Neutral rather than cool undertonePink rather than brown

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Very close colour · Matte

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Pink rather than brown

    Medium confidence· Digital match

    View match
  27. #29 · Milani

    Color Fetish Matte Lipstick

    Smitten
    Shade match 77
    $11.99Ulta BeautyUlta Beauty$1.01 less (8%)

    Matches: Very close colourSame opacity: opaqueBoth claim comfort

    Differences: Warm rather than cool undertonePlum rather than brownNot listed rather than 16-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Warm rather than cool undertone · Plum rather than brown · Not listed rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: raisin

    Medium confidence· Digital match

    View match
  28. #30 · Anastasia Beverly Hills

    Full-Pigment Matte & Satin Velvet Lipstick

    Dusty Rose
    Shade match 69
    $26SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame opacity: opaqueBoth claim comfort

    Differences: LighterPurple rather than brownLong-wearing rather than 16-hour wear (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter · Purple rather than brown · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance

    Retailer shade note: rosy lilac with a satin finish

    Medium confidence· Digital match

    View match
  29. #31 · L'Oréal Paris

    Colour Riche Original Satin Lipstick

    Worth It Medium
    Shade match 86
    $12.49Ulta BeautyUlta Beauty(product price)$0.51 less (4%)

    Matches: Very close colourSame cool undertoneBoth claim transfer resistance

    Differences: Nude rather than brownNot listed rather than 16-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Very close colour · Satin

    Ingredients (not scored): 6% ingredient overlap

    Differences: Nude rather than brown · Not listed rather than 16-hour wear (longevity) · Does not claim comfort

    Retailer shade note: pink brown nude

    Medium confidence· Digital match

    View match
  30. #32 · Yves Saint Laurent

    Loveshine Lip Oil Stick

    206 Spicy Affair
    Shade match 87
    $45SephoraSephoraCosts $32 more

    Matches: Very close colourSame cool undertoneClaims hydration

    Differences: Nude rather than brownLong-wearing rather than 16-hour wear (longevity)Does not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Nude rather than brown · Long-wearing rather than 16-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort

    Retailer shade note: rosy brown nude

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

RMS Beauty Legendary Serum Lipstick in Angela, against NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick in Movie Maker. Every attribute compared, with its share of the score.

ComparedYour shadeMovie MakerClosest shade matchAngelaScore
Shade match60% of overall89
Colour82#a9444c#9c4b4bClose colourColour difference 3.4 (0 is identical)
Depth98MediumMediumSameDepth difference 1.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableNot listedSatinNot listed for eitherA finish not listed for one product
Opacitynot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall58
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 76/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To RMS Beauty Legendary Serum Lipstick in Angela.

Same or better

  • Same cool undertone
  • Both claim comfort
  • Claims hydration

Different

  • Small colour difference on the swatch
  • Long-wearing longevity instead of 16-hour wear
  • Does not claim transfer resistance

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmedium rosy brownrose brown
FormatLiquidBullet
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed

Why the closest overall alternative works

MAC Cosmetics Locked Kiss Ink Lipstick in Upgraded, against NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick in Movie Maker. Every attribute compared, with its share of the score.

ComparedYour shadeMovie MakerClosest overall alternativeUpgradedScore
Shade match60% of overall86
Colour92#a9444c#ac3f45Very close colourColour difference 2.0 (0 is identical)
Depth99MediumLightCloseDepth difference 0.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family30BrownMauveSome differenceNeighbouring colour families
Finish & visual result20% of overall · 1 of 2 compared100
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Opacity100OpaqueOpaqueSameSame opaque opacity
Wear & performance15% of overall76
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Comfort & suitability5% of overall70
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 87/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Locked Kiss Ink Lipstick in Upgraded.

Same or better

  • Very close colour
  • Same cool undertone
  • Same opacity: opaque
  • Both claim transfer resistance
  • Both claim comfort
  • Claims hydration

Different

  • 24-hour wear longevity instead of 16-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmedium rosy brownlight lavender mauve
FormatLiquidLiquid
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

RMS Beauty Legendary Serum Lipstick Angela

Best price
$36Ulta BeautyUlta Beauty
Costs $23 more

Your shade $13 at Ulta Beauty

Closest overall alternative

MAC Cosmetics Locked Kiss Ink Lipstick Upgraded

Best price
$35Ulta BeautyUlta Beauty
Costs $22 more

Your shade $13 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.