All 14 imagesFewer images
Official description
No official description
Standardised colour
Berry · Deep / dark · Cool undertone Details
Wand
Best price
$29
Sephora
SephoraWhere to buy Wild Plum (2 stores)
SephoraBest price$29View at Sephora
Ulta BeautyBest price$29View at Ulta BeautySimilar to Benefit Cosmetics BADgal BANG! Volumizing Mascara Wild Plum
The closest overall alternatives in other mascaras. Price is never part of the score.
Shade details
- Swatch colour
- #4c1117
- L* 15.5 a* 28.0 b* 12.1
- Colour family
- Berry
- stored classification
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the shade name (“plum”)
- Colour description
- Not listed
- not stated
- Finish
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
- Main effect
- Volumising
- brand claim, retailer filters (Ulta Beauty)
- Effects
- Lengthening, Volumising, Lifting, Dramatic
- brand claim, retailer attributes (Sephora)
- Smudge-resistant
- Brand claim
- brand claim, the product name or description (Ulta Beauty)
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Sephora, Ulta Beauty
- checked 5 Nov 2026
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.