
They're Real Lengthening Mascara
Where to buy
Shades by colour (1)
Colour family, depth and undertone are standardised from the official description and the swatch colour. Each shade opens its own page with its images, prices and similar shades.
Brand claims
What the brand or retailer states, not tested by Beautler. A claim that is not listed is unknown.
- Main effect
- LengtheningSource: retailer filters (Ulta Beauty)
- Effects
- Lengthening, Volumising, Curling, Lifting, Defining, Separating, DramaticSource: retailer filters (Ulta Beauty)
- Formula
- Not listed
- Waterproof
- Not listed
- Tubing
- Not listed
- Brush shape
- Not listed
- Brush material
- Not listed
- Smudge-resistant
- Brand claimSource: the product name or description (Ulta Beauty)
- Flake-resistant
- Brand claimSource: the product name or description (Ulta Beauty)
- Removal
- Not listed
- Sensitive eyes
- Not listed
- Contact lenses
- Not listed
- Data confidence
- HighSource: 1 of 1 shade has a measured swatch
- Source
- Sephora, Ulta BeautySource: Checked 5 Nov 2026
Official description
What it is: A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look. What it does: This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out. What else you need to know: Go horizontal: the staggered bristles grab close to the root, boosting length and volume. Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes. This product is an Allure Reader’s Choice award winner. Research results: In a consumer panel survey, the following results were reported: - 94% saw dramatic length and volume - 90% saw base-to-tip curl - 94% saw visible lift -100% saw long-wearing results Beauty Tip: For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! Lengthening Mascara on top.
Ingredients (31), as published by Sephora
- 1Water
- 2Paraffin
- 3Polybutene
- 4Styrene
- 5Beeswax (Cera Alba)
- 6Bisdiglyceryl Polyacyladipate2
- 7C1836 Acid Triglyceride
- 8Palmitic Acid
- 9Stearic Acid
- 10Triethanolamine
- 11VP
- 12Acacia Senegal Gum
- 13Hydroxyethylcellulose
- 14Phenoxyethanol
- 15Tetrasodium EDTA
- 16Butylene Glycol
- 17Caprylyl Glycol
- 18Tocopheryl Acetate
- 19Sodium Laureth12 Sulfate
- 20Glycerin
- 21Potassium Sorbate
- 22Sericin
- 23Calcium Chloride
- 24Sodium Hyaluronate
- 25Tilia Tomentosa Bud Extract
- 26Citric Acid
- 27BHT
- 28Sorbic Acid
- 29+/: Iron Oxides (Ci 77491, CI 77492, CI 77499), Ultramarines (Ci 77007), Chromium Oxide Greens (Ci 77288), Chromium Hydroxide Green (Ci 77289), Titanium Dioxide
- 30N 05827/n. Disclaimer: Product Ingredient Listings Are Updated Periodically. Before Using A Benefit Product
- 31Please Read The Ingredient List On The Packaging Of Your Product To Be Sure That The Ingredients Are Appropriate For Your Personal Use






