All 12 imagesFewer images
Best price
$29
Sephora
SephoraWhere to buy Black (2 stores)
SephoraBest price$29View at Sephora
Ulta BeautyBest price$29View at Ulta BeautySimilar to Benefit Cosmetics They're Real Lengthening Mascara Black
The closest overall alternatives in other mascaras. Price is never part of the score.
Shade details
- Swatch colour
- #4b4b4b
- L* 31.9 a* 0.0 b* 0.0
- Colour family
- Black
- stored classification
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
- Main effect
- Lengthening
- brand claim, retailer filters (Ulta Beauty)
- Effects
- Lengthening, Volumising, Curling, Lifting, Defining, Separating, Dramatic
- brand claim, retailer filters (Ulta Beauty)
- Smudge-resistant
- Brand claim
- brand claim, the product name or description (Ulta Beauty)
- Flake-resistant
- Brand claim
- brand claim, the product name or description (Ulta Beauty)
- Data confidence
- Medium
- Swatch colour measured from a weak image
- Source
- Sephora, Ulta Beauty
- checked 5 Nov 2026
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.