All 7 imagesFewer images
Price
$9
Ulta Beauty
Ulta BeautyWhere to buy Black (1 store)
Ulta Beauty$9View at Ulta BeautySimilar to e.l.f. Cosmetics Big Mood Mega Volume & Lifting Mascara Black
The closest overall alternatives in other mascaras. Price is never part of the score.
Shade details
- Swatch colour
- #161415
- L* 6.5 a* 1.1 b* -0.3
- Colour family
- Black
- stored classification
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
- Main effect
- Volumising, Lifting
- brand claim, retailer filters (Ulta Beauty)
- Effects
- Volumising, Lifting, Lengthening, Curling, Defining, Separating
- brand claim, retailer filters (Ulta Beauty)
- Brush shape
- Hourglass
- brand claim, the product name or description (Ulta Beauty)
- Flake-resistant
- Brand claim
- brand claim, the product name or description (Ulta Beauty)
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 5 Nov 2026
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.