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e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara
e.l.f. Cosmetics

Lash 'N Roll Curling & Lifting Mascara

3 shades Wand 0.32 oz

$7at 1 retailer

Where to buy

Ulta BeautyUlta Beauty$7 · 4.5★ (5,009)
Ulta BeautyView at Ulta Beauty

Shades by colour (3)

Colour family, depth and undertone are standardised from the official description and the swatch colour. Each shade opens its own page with its images, prices and similar shades.

Brand claims

What the brand or retailer states, not tested by Beautler. A claim that is not listed is unknown.

Main effect
Curling, LiftingSource: retailer filters (Ulta Beauty)
Effects
Curling, Lifting, SeparatingSource: retailer filters (Ulta Beauty)
Formula
Not listed
Waterproof
Not listed
Tubing
Not listed
Brush shape
CurvedSource: the product name or description (Ulta Beauty)
Brush material
SiliconeSource: the product name or description (Ulta Beauty)
Smudge-resistant
Not listed
Flake-resistant
Brand claimSource: the product name or description (Ulta Beauty)
Removal
Not listed
Sensitive eyes
Not listed
Contact lenses
Not listed
Data confidence
HighSource: 3 of 3 shades have a measured swatch
Source
Ulta BeautySource: Checked 5 Nov 2026

Official description

e.l.f. Cosmetics Lash 'N Roll Mascara is a curling mascara that features a curved, double-sided brush to lift, separate, and coat each lash for maximum curl, lift, and drama. The long-lasting formula is smudge- and flake-resistant to keep your lashes up - no lash curler necessary. Benefits - Mega-curling mascara - Curling mascara gives your lashes maximum curl & lift - Unique double-sided & curved silicone brush works to separate, lift, and curl each lash - Smudge & flake-resistant formula - Made in a Fair-Trade Certified facility Formulated Without - Phthalates - Parabens - Nonylphenol ethoxylates - Triclosan - Triclocarban - Hydroquinone Item 2611148

Ingredients (30), as published by Ulta Beauty
  1. 1Water
  2. 2Ricinus Communis (Castor) Seed Oil
  3. 3Styrene
  4. 4Propylene Glycol
  5. 5Synthetic Beeswax
  6. 6Copernicia Cerifera (Carnauba) Wax
  7. 7Glyceryl Stearate
  8. 8PVP
  9. 9Polyamide-5
  10. 10Polyacrylic Acid
  11. 11Palmitic Acid
  12. 12PEG-8 Caprylic/capric Glycerides
  13. 13Stearic Acid
  14. 14Magnesium Aluminum Silicate
  15. 15Phenoxyethanol
  16. 16PEG-100 Stearate
  17. 17Nylon-12
  18. 18Aminomethyl Propanol
  19. 19Ceteareth-25
  20. 20Butylene Glycol
  21. 21PEG-40 Hydrogenated Castor Oil
  22. 22Ethylhexylglycerin
  23. 23Polyquaternium-10
  24. 24PEG-90m
  25. 25Caprylyl Glycol
  26. 26Sodium Benzoate
  27. 27Silica
  28. 28Xanthan Gum
  29. 29Kaolin
  30. 30Tocopherol