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e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara in Pitch Black, product photo from Ulta Beauty
1 of 10 · Product · Ulta Beauty
e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara in Pitch Black, texture swatch from Ulta Beauty
2 of 10 · Texture · Ulta Beauty
e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara in Pitch Black, colour swatch from Ulta Beauty
3 of 10 · Swatch · Ulta Beauty
e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara, range image 4 from Ulta Beauty
4 of 10 · Whole range · Ulta Beauty
e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara, range image 5 from Ulta Beauty
5 of 10 · Whole range · Ulta Beauty
e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara, range image 6 from Ulta Beauty
6 of 10 · Whole range · Ulta Beauty
e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara, range image 7 from Ulta Beauty
7 of 10 · Whole range · Ulta Beauty
e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara, range image 8 from Ulta Beauty
8 of 10 · Whole range · Ulta Beauty
e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara, range image 9 from Ulta Beauty
9 of 10 · Whole range · Ulta Beauty
e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara, range image 10 from Ulta Beauty
10 of 10 · Whole range · Ulta Beauty
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Official description

No official description

Standardised colour

Black · Deep / dark Details

Wand

Price
$7Ulta BeautyUlta Beauty

Where to buy Pitch Black (1 store)

Ulta BeautyUlta Beauty$7
Ulta BeautyView at Ulta Beauty

Similar to e.l.f. Cosmetics Lash 'N Roll Curling & Lifting Mascara Pitch Black

The closest overall alternatives in other mascaras. Price is never part of the score.

Shade details

Swatch colour
#2f2f31
L* 19.5 a* 0.5 b* -1.3
Colour family
Black
stored classification
Colour depth
Deep / dark
from the swatch colour
Undertone
Not listed
not stated
Colour description
Not listed
not stated
Finish
Not listed
not stated
Shimmer
Not listed
not stated
Main effect
Curling, Lifting
brand claim, retailer filters (Ulta Beauty)
Effects
Curling, Lifting, Separating
brand claim, retailer filters (Ulta Beauty)
Brush shape
Curved
brand claim, the product name or description (Ulta Beauty)
Brush material
Silicone
brand claim, the product name or description (Ulta Beauty)
Flake-resistant
Brand claim
brand claim, the product name or description (Ulta Beauty)
Data confidence
Medium
Swatch colour measured; little in the words to back it up
Source
Ulta Beauty
checked 5 Nov 2026

Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.