All 9 imagesFewer images
Price
$4.99
Ulta Beauty
Where to buy Black (1 store)
Similar to Essence Lash Princess False Lash Effect Mascara Black
The closest overall alternatives in other mascaras. Price is never part of the score.
Shade details
- Swatch colour
- #000000
- L* 0.0 a* 0.0 b* 0.0
- Colour family
- Black
- stored classification
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
- Main effect
- Dramatic
- brand claim, the product name or description (Ulta Beauty)
- Effects
- Dramatic, Lengthening, Volumising, Curling
- brand claim, retailer filters (Ulta Beauty)
- Brush shape
- Tapered
- brand claim, the product name or description (Ulta Beauty)
- Brush material
- Traditional bristle
- brand claim, the product name or description (Ulta Beauty)
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 5 Nov 2026
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.