ILIA · Limitless Lash MascaraBefore Dawn
All 24 imagesFewer images
Best price
$29
Sephora
SephoraWhere to buy Before Dawn (2 stores)
SephoraBest price$29View at Sephora
Ulta BeautyBest price$29View at Ulta BeautySimilar to ILIA Limitless Lash Mascara Before Dawn
The closest overall alternatives in other mascaras. Price is never part of the score.
Shade details
- Swatch colour
- #432e26
- L* 21.2 a* 8.4 b* 9.0
- Colour family
- Brown
- from the description (“brown”)
- Colour depth
- Deep / dark
- from the description (“rich”)
- Undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
- Main effect
- Lengthening
- brand claim, retailer filters (Ulta Beauty)
- Effects
- Lengthening, Lifting
- brand claim, retailer attributes (Sephora)
- Removal
- Warm water
- brand claim, the product name or description (Ulta Beauty)
- Sensitive eyes
- What it is: An award-winning mascara that lengthens and lifts with 12-hour wear—it’s safe for sensitive eyes and resists clumping, flaking, and smudging.
- brand claim, the product name or description (Sephora)
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Sephora, Ulta Beauty
- checked 5 Nov 2026
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.