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IT Cosmetics Superhero Volumizing Waterproof Mascara
IT Cosmetics

Superhero Volumizing Waterproof Mascara

1 shade Wand 0.03 oz / 9 mL

$28at 2 retailers

Where to buy

SephoraSephora$28 · 4.0★ (359)
SephoraView at Sephora
Ulta BeautyUlta Beauty$28 · 4.2★ (1,647)
Ulta BeautyView at Ulta Beauty

Shades by colour (1)

Colour family, depth and undertone are standardised from the official description and the swatch colour. Each shade opens its own page with its images, prices and similar shades.

Brand claims

What the brand or retailer states, not tested by Beautler. A claim that is not listed is unknown.

Main effect
VolumisingSource: retailer filters (Ulta Beauty)
Effects
Volumising, Lengthening, Lifting, SeparatingSource: retailer attributes (Sephora)
Formula
WaterproofSource: the product name or description (Sephora)
Waterproof
Brand claimSource: retailer attributes (Sephora)
Tubing
Not listed
Brush shape
Not listed
Brush material
Not listed
Smudge-resistant
Not listed
Flake-resistant
Brand claimSource: the product name or description (Ulta Beauty)
Removal
Not listed
Sensitive eyes
Not listed
Contact lenses
Not listed
Data confidence
HighSource: 1 of 1 shade has a measured swatch
Source
Sephora, Ulta BeautySource: Checked 5 Nov 2026

Official description

What it is: A volumizing waterproof mascara that gives eyelashes super volume, length, and elastic stretch with up to 24 hours of wear. Formulation Type: Volumizing, Lengthening Benefits: Long-wearing, Waterproof Highlighted Ingredients: - Biotin: Promotes healthier-looking hair and skin. - Peptides: Helps brittle lashes look soft. - Pro-Vitamin B5: Known for its lash-conditioning benefits. Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free. What Else You Need to Know: This lash-plumping, lengthening, and volumizing mascara provides more volume and more visible length vs. natural lashes. The life-proof formula is buildable and delivers super black pigment while resisting water, humidity, and sweat without a crunchy feel. Clinical Results: In a consumer-panel survey: - 92% say its buildable - 90% say it provides big volume - 90% say it feels comfortable on lashes

Ingredients (38), as published by Sephora
  1. 1-biotin: Promotes Healthier-looking Hair And Skin. -peptides: Helps Brittle Lashes Look Soft. -pro-vitamin B5: Known For Its Lash-conditioning Benefits. Aqua/water/eau
  2. 2Isododecane
  3. 3Synthetic Beeswax
  4. 4Trimethylsiloxysilicate
  5. 5Polyacrylate-21
  6. 6Copernicia Cerifera Cera
  7. 7Isononyl Isononanoate
  8. 8Disteardimonium Hectorite
  9. 9C30-45 Alkyldimethylsilyl
  10. 10Polypropylsilsesquioxane
  11. 11Dimethicone
  12. 12PEG-30 Dipolyhydroxystearate
  13. 13Propylene Glycol
  14. 14PEG-10 Dimethicone
  15. 15Bis-peg-12 Dimethicone Beeswax
  16. 16Candelilla Cera
  17. 17Phenoxyethanol
  18. 18Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone
  19. 19Caprylyl Glycol
  20. 20Magnesium Sulfate
  21. 21Butylene Glycol
  22. 22Benzoic Acid
  23. 23Trideceth-6 Phosphate
  24. 24Biotin
  25. 25Dipropylene Glycol
  26. 26Glyceryl Caprylate
  27. 27Panthenol
  28. 28Glycerin
  29. 29Tocopherol
  30. 30Steareth-20
  31. 31Chlorhexidine Digluconate
  32. 32N-hydroxysuccinimide
  33. 33Sodium Citrate
  34. 34Potassium Sorbate
  35. 35Palmitoyl Tripeptide-1
  36. 36Chrysin
  37. 37Palmitoyl Tetrapeptide-7
  38. 38Citric Acid