Beautler.Your beauty butler
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, product photo from Sephora
1 of 16 · Product · Sephora
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, texture swatch from Ulta Beauty
2 of 16 · Texture · Ulta Beauty
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, colour swatch from Ulta Beauty
3 of 16 · Swatch · Ulta Beauty
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, image 4 from Sephora
4 of 16 · Shown for Black · Sephora
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, image 5 from Sephora
5 of 16 · Shown for Black · Sephora
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, image 6 from Sephora
6 of 16 · Shown for Black · Sephora
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, image 7 from Sephora
7 of 16 · Shown for Black · Sephora
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, image 8 from Sephora
8 of 16 · Shown for Black · Sephora
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, image 9 from Sephora
9 of 16 · Shown for Black · Sephora
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, image 10 from Sephora
10 of 16 · Shown for Black · Sephora
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, image 11 from Ulta Beauty
11 of 16 · Shown for Black · Ulta Beauty
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, image 12 from Ulta Beauty
12 of 16 · Shown for Black · Ulta Beauty
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, image 13 from Ulta Beauty
13 of 16 · Shown for Black · Ulta Beauty
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, image 14 from Ulta Beauty
14 of 16 · Shown for Black · Ulta Beauty
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, image 15 from Ulta Beauty
15 of 16 · Shown for Black · Ulta Beauty
IT Cosmetics Superhero Volumizing Waterproof Mascara in Black, product photo from Ulta Beauty
16 of 16 · Product · Ulta Beauty
All 16 images

Official description

No official description

Standardised colour

Black · Deep / dark Details

Wand

Best price
$28SephoraSephora

Where to buy Black (2 stores)

SephoraSephoraBest price$28
SephoraView at Sephora
Ulta BeautyUlta BeautyBest price$28
Ulta BeautyView at Ulta Beauty

Similar to IT Cosmetics Superhero Volumizing Waterproof Mascara Black

The closest overall alternatives in other mascaras. Price is never part of the score.

Shade details

Swatch colour
#484848
L* 30.6 a* 0.0 b* 0.0
Colour family
Black
stored classification
Colour depth
Deep / dark
from the swatch colour
Undertone
Not listed
not stated
Colour description
Not listed
not stated
Finish
Not listed
not stated
Shimmer
Not listed
not stated
Main effect
Volumising
brand claim, retailer filters (Ulta Beauty)
Effects
Volumising, Lengthening, Lifting, Separating
brand claim, retailer attributes (Sephora)
Formula
Waterproof
brand claim, the product name or description (Sephora)
Waterproof
Brand claim
brand claim, retailer attributes (Sephora)
Flake-resistant
Brand claim
brand claim, the product name or description (Ulta Beauty)
Data confidence
Medium
Swatch colour measured from a weak image
Source
Sephora, Ulta Beauty
checked 5 Nov 2026

Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.