All 8 imagesFewer images
Official description
No official description
Standardised colour
Brown · Deep / dark · Neutral undertone Details
Wand
Price
$30
Ulta Beauty
Ulta BeautyWhere to buy True Brown (1 store)
Ulta Beauty$30View at Ulta BeautySimilar to Lancôme Lash Idôle Lash-Lifting Volumizing Mascara True Brown
The closest overall alternatives in other mascaras. Price is never part of the score.
Shade details
- Swatch colour
- #3f1e0f
- L* 15.6 a* 14.5 b* 16.8
- Colour family
- Brown
- from the shade name (“brown”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Neutral
- from the shade name (“true”)
- Colour description
- Not listed
- not stated
- Finish
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
- Main effect
- Lengthening, Volumising, Lifting
- brand claim, retailer filters (Ulta Beauty)
- Effects
- Lengthening, Volumising, Lifting, Separating, Curling
- brand claim, retailer attributes (Sephora)
- Brush shape
- Curved
- brand claim, the product name or description (Ulta Beauty)
- Flake-resistant
- Brand claim
- brand claim, the product name or description (Ulta Beauty)
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Sephora, Ulta Beauty
- checked 5 Nov 2026
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.