Shades by colour (7)
Colour family, depth and undertone are standardised from the official description and the swatch colour. Each shade opens its own page with its images, prices and similar shades.
Berry (2)
Brand claims
What the brand or retailer states, not tested by Beautler. A claim that is not listed is unknown.
- Main effect
- Not listed
- Effects
- Lengthening, Volumising, Lifting, Defining, SeparatingSource: the product name or description (Ulta Beauty)
- Formula
- TubingSource: the product name or description (Ulta Beauty)
- Waterproof
- Not listed
- Tubing
- Brand claimSource: the product name or description (Ulta Beauty)
- Brush shape
- Not listed
- Brush material
- Not listed
- Smudge-resistant
- Not listed
- Flake-resistant
- Brand claimSource: the product name or description (Ulta Beauty)
- Removal
- Warm waterSource: the product name or description (Ulta Beauty)
- Sensitive eyes
- - Gentle on Sensitive Eyes – pH-balanced, hypoallergenic formula created for delicate mature eyes.Source: the product name or description (Ulta Beauty)
- Contact lenses
- Not listed
- Data confidence
- HighSource: 7 of 7 shades have a measured swatch
- Source
- Ulta BeautySource: Checked 5 Nov 2026
Official description
Prime Prometics PrimeLash Mascara features a tubing formula designed for mature lashes that lifts, lengthens, and defines without clumps or smudging. The precision wand separates even tiny lashes for up to 3x more defined-looking length with easy warm water removal. Benefits - Instant 5x Length & Volume – Enhances the appearance of longer, fuller-looking lashes with buildable definition and lift. - Designed for Sparse Mature Lashes – Precision wand grips and separates even tiny lashes for defined, fanned-out results. - No Clumps or Smudging – Smooth formula delivers clean definition without flaking, smearing, or panda eyes. - Comfortable All-Day Wear – Lightweight texture stays flexible without feeling stiff or heavy. - Supports Healthier-Looking Lashes – Ingredients that condition lashes and help reduce dryness and breakage. - Gentle on Sensitive Eyes – pH-balanced, hypoallergenic formula created for delicate mature eyes. - Water-Resistant Performance – Long-wearing formula holds up throughout the day while remaining comfortable to wear. Key Ingredients - Natural Wax Blend: Adds smooth, buildable volume while maintaining lash flexibility and preventing breakage. - Conditioning Lash Complex: Nourishes and supports healthier-looking lashes with continued use. - Water-Resistant Polymers: Help maintain lift, definition, and long-lasting wear. Item 77013740
Ingredients (16), as published by Ulta Beauty
- 1Water
- 2Styrene
- 3Synthetic Candelilla Wax
- 4Beeswax
- 5Polyvinyl Alcohol
- 6Iron Oxides
- 7Glycerin
- 8Stearic Acid
- 9Glyceryl Monostearate
- 10Cetostearyl Alcohol
- 11Polysorbate 80
- 12Triethanolamine
- 13Hydroxyethyl Cellulose
- 14Methylparaben
- 15Propylparaben
- 16Fragrance