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Prime Prometics PrimeLash Mascara in Mulberry, product photo from Ulta Beauty
1 of 3 · Product · Ulta Beauty
Prime Prometics PrimeLash Mascara in Mulberry, texture swatch from Ulta Beauty
2 of 3 · Texture · Ulta Beauty
Prime Prometics PrimeLash Mascara in Mulberry, colour swatch from Ulta Beauty
3 of 3 · Swatch · Ulta Beauty

Official description

No official description

Standardised colour

Berry · Deep / dark Details

Wand

Price
$28Ulta BeautyUlta Beauty

Where to buy Mulberry (1 store)

Ulta BeautyUlta Beauty$28
Ulta BeautyView at Ulta Beauty

Similar to Prime Prometics PrimeLash Mascara Mulberry

The closest overall alternatives in other mascaras. Price is never part of the score.

Shade details

Swatch colour
#532a3c
L* 23.1 a* 21.5 b* -3.0
Colour family
Berry
stored classification
Colour depth
Deep / dark
from the swatch colour
Undertone
Not listed
not stated
Colour description
Not listed
not stated
Finish
Not listed
not stated
Shimmer
Not listed
not stated
Effects
Lengthening, Volumising, Lifting, Defining, Separating
brand claim, the product name or description (Ulta Beauty)
Formula
Tubing
brand claim, the product name or description (Ulta Beauty)
Tubing
Brand claim
brand claim, the product name or description (Ulta Beauty)
Flake-resistant
Brand claim
brand claim, the product name or description (Ulta Beauty)
Removal
Warm water
brand claim, the product name or description (Ulta Beauty)
Sensitive eyes
- Gentle on Sensitive Eyes – pH-balanced, hypoallergenic formula created for delicate mature eyes.
brand claim, the product name or description (Ulta Beauty)
Data confidence
Medium
Swatch colour measured; little in the words to back it up
Source
Ulta Beauty
checked 5 Nov 2026

Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.

All shades in this range (7)

Prime Prometics PrimeLash Mascara