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Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara in Jet, product photo from Sephora
1 of 13 · Product · Sephora
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara in Jet, image 2 from Sephora
2 of 13 · Shown for Jet · Sephora
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara in Jet, image 3 from Sephora
3 of 13 · Shown for Jet · Sephora
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara in Jet, image 4 from Sephora
4 of 13 · Shown for Jet · Sephora
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara in Jet, image 5 from Sephora
5 of 13 · Shown for Jet · Sephora
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara in Jet, image 6 from Sephora
6 of 13 · Shown for Jet · Sephora
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara in Jet, image 7 from Sephora
7 of 13 · Shown for Jet · Sephora
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara in Jet, image 8 from Sephora
8 of 13 · Shown for Jet · Sephora
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara in Jet, image 9 from Sephora
9 of 13 · Shown for Jet · Sephora
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara in Jet, image 10 from Sephora
10 of 13 · Shown for Jet · Sephora
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara in Jet, image 11 from Sephora
11 of 13 · Shown for Jet · Sephora
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara in Jet, image 12 from Sephora
12 of 13 · Shown for Jet · Sephora
Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara in Jet, product photo from Sephora
13 of 13 · Product · Sephora
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Official description

Black

Standardised colour

Black · Deep / dark Details

Price
$20SephoraSephora

Where to buy Jet (1 store)

SephoraSephora$20
SephoraView at Sephora

Similar to Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara Jet

The closest overall alternatives in other mascaras. Price is never part of the score.

Shade details

Swatch colour
#474747
L* 30.2 a* 0.0 b* 0.0
Colour family
Black
stored classification
Colour depth
Deep / dark
from the swatch colour
Undertone
Not listed
not stated
Colour description
Not listed
not stated
Finish
Not listed
not stated
Shimmer
Not listed
not stated
Main effect
Lengthening, Volumising
brand claim, the product name or description (Sephora)
Effects
Lengthening, Volumising, Defining, Natural looking
brand claim, the product name or description (Sephora)
Sensitive eyes
What it is: A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes.
brand claim, the product name or description (Sephora)
Data confidence
Medium
Swatch colour measured from a weak image
Source
Sephora
checked 5 Nov 2026

Description from Sephora, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.